Video: The wholesome PETA ad rejected by the NFL

posted at 2:40 pm on January 27, 2009 by Ed Morrissey

You have to love PETA. If they didn’t exist, we’d have to make them up.  Their latest publicity stunt comes from the rejection by NBC of the ad they submitted for broadcast during the Super Bowl for not meeting their standards of family entertainment.  I’m not sure this meets the standard of fetish entertainment, but it’s certainly enjoyable as an indication of how far PETA will go in its depravity (somewhat NSFW):

NBC pulled the plug on a PETA pro-veggie commercial planned for the Super Bowl because it “depicts a level of sexuality exceeding our standards,” according to NBC Universal’s advertising standards executive, Victoria Morgan. The ad, which carries the tagline, “Studies Show Vegetarians Have Bet ter Sex,” shows lingerie-clad stunners getting “intimate” with vegetables.

If you’re reluctant to click the vid, you may be wondering just how “intimate” it gets.  Think oiled-up legs rubbing broccoli, pumpkins grinding into Fredericks of Hollywood-clad crotches, and asparagus spears going … well, perhaps I reveal too much.  It does manage to make Janet Jackson’s wardrobe malfunction a few years back look almost tasteful in comparison.  Almost.

As for their assertion that vegetarians have better sex, it appears that may be true — for those having sex with vegetables.  Perhaps that’s the only way PETA members can get some.  And what about this is supposed to convince me to stop eating meat?  I’m not sure I can eat vegetables any more without wondering where they’ve been.

Blowback

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Maybe the broccoli is protesting being raped? How would we know?

Badger40 on January 27, 2009 at 2:42 PM

Let’s start this thread on the right note!

And what about this is supposed to convince me to stop eating meat?

Guys don’t want to date girls who won’t eat meat. IYKWIMAITYD.

lorien1973 on January 27, 2009 at 2:43 PM

I will pass on viewing, but The Economist just destroyed PETA over their sea kittens disgrace.

rob verdi on January 27, 2009 at 2:43 PM

As for their assertion that vegetarians have better sex, it appears that may be true — for those having sex with vegetables.

Now that is funny

rob verdi on January 27, 2009 at 2:44 PM

I thought PETA members had sex with animals? South Park lied to me!

Yossarian on January 27, 2009 at 2:44 PM

Intellectually, most PETA members ARE vegetables.

PJ Emeritus on January 27, 2009 at 2:46 PM

Cant stand Peta, like the video though. I didnt even see any vegetables in the video, nor did i hear anyone talking. But then again i am a guy.

MDWNJ on January 27, 2009 at 2:47 PM

great, my impressionable young boys with skulls full of mush watch the Super Bowl for the commercials…

kirkill on January 27, 2009 at 2:48 PM

I SOOOOOOOooooooooooooooo want a carrot or a brussel sprout RIGHT THIS VERY MINUTE !!!!!!!!!!!!!!!

Wow, just wow…

Mark Garnett on January 27, 2009 at 2:49 PM

Breaker breaker, FCC. Nudity at 0:23.

Tuning Spork on January 27, 2009 at 2:50 PM

PETA is the ASPCA’s retarded little brother.

justfinethanks on January 27, 2009 at 2:50 PM

great, my impressionable young boys with skulls full of mush watch the Super Bowl for the commercials…

kirkill on January 27, 2009 at 2:48 PM

They’re your boys.

Esthier on January 27, 2009 at 2:51 PM

As for their assertion that vegetarians have better sex, it appears that may be true — for those having sex with vegetables.

A +++ Great!

Mark Garnett on January 27, 2009 at 2:51 PM

I’m not sure I can eat vegetables any more without wondering where they’ve been.

And we thought getting salmonella from lettuce and spinach and peanuts was all we had to worry about . . . . Oh wait, if vegetarians have been rubbing veggies across their butts, that would explain a lot . . . .

Gross. I’m now going to be a meat-only eater. Thanks PETA, for showing me the light.

AZCoyote on January 27, 2009 at 2:52 PM

I see nothing wrong with this ad.

In fact I watched it several times just to be certain I saw nothing wrong with it.

Bishop on January 27, 2009 at 2:52 PM

I like PETA. They do good work. They love animals. The chicks are hot. They piss off the feminists. What is not to like?

I’m going to send them another $100.

keep the change on January 27, 2009 at 2:53 PM

How can that be sexy? Vegetarians have more gas.

Now that I think about it, I would have gone with that theme instead.

capitalist piglet on January 27, 2009 at 2:53 PM

And this is less tasteful than the GoDaddy girl or the Budweiser catfight — how?

factoid on January 27, 2009 at 2:53 PM

Ed… no kidding… this amounts to soft porn… better check that list of “grave sins” for posting this one!

mankai on January 27, 2009 at 2:53 PM

Sweet ad!

But who has better sex than vegetarians?

REPUBLICANS!

ballz2wallz on January 27, 2009 at 2:54 PM

well, perhaps I reveal too much.

Hard to type one handed Ed?

right2bright on January 27, 2009 at 2:55 PM

F the wackos.

marklmail on January 27, 2009 at 2:55 PM

Breaker breaker, FCC. Nudity at 0:23.
Tuning Spork on January 27, 2009 at 2:50 PM

I think it’s a flesh-colored top.

I paused it just to make sure; I will study it more closely and issue my ruling tomorrow.

Bishop on January 27, 2009 at 2:55 PM

Must be the T for Teen Veggie Tales

kirkill on January 27, 2009 at 2:58 PM

I’m not sure I can eat vegetables any more without wondering where they’ve been.

Waiter, I’ll have what the vegetable is having please!

Mark Garnett on January 27, 2009 at 2:58 PM

I always like those non-starters…’Studies Show…blah..blah…blah’….type things.

How many times in the last 30 years have we got a ‘Studies Show’ Eggs are bad for you, good for you, bad for you, really good for you, bad for you…..

You would almost come to the conclusion that there’s some kind of financial gain involved somewhere…

Hello Global Warming!!! The mother of them all…..

BigWyo on January 27, 2009 at 2:59 PM

They’re your boys.

Esthier on January 27, 2009 at 2:51 PM

Good point, which is why we’ll probably go skiing/boarding instead.

kirkill on January 27, 2009 at 2:59 PM

And this is less tasteful than the GoDaddy girl or the Budweiser catfight — how?

factoid on January 27, 2009 at 2:53 PM

Probably because in this video the women are using vegetables as dildos, and the video shows a little too much of it.

I’m not offended, but I get the rationale.

I’m going to send them another $100.

keep the change on January 27, 2009 at 2:53 PM

So you support sea kittens, killing animals, protesting at the drop of a hat and telling all non vegetarians that they’re murderers?

Esthier on January 27, 2009 at 2:59 PM

I see nothing wrong with this ad.

In fact I watched it several times just to be certain I saw nothing wrong with it.

Bishop on January 27, 2009 at 2:52 PM

ROFL!

100 %

Mark Garnett on January 27, 2009 at 2:59 PM

I’ll be in my bunk cabbage patch.

BohicaTwentyTwo on January 27, 2009 at 2:59 PM

Good point, which is why we’ll probably go skiing/boarding instead.

kirkill on January 27, 2009 at 2:59 PM

OK, now I’m just jealous.

Esthier on January 27, 2009 at 3:00 PM

Strange.

I just read that alcohol increases sexual performance, per a headline on this site.

Now, you just can’t drink wine with vegetarian meals. It’s just not right. You need flesh.

So resolve these two pieces for me. Never mind, I will:

PETA, there are people out there who commit atrocious acts of vandalism on research companies and universities because they test products on animals, or use animals in their research. Many of these companies and organizations are responsible for discovering most of the life-saving techniques and products we use to improve our lives. They have been attacked numerous times by terrorist groups such as Earth First and the Animal Liberation Front. You not only refuse to condemn these people, but you have spent considerable sums donating to the legal funds of these people.

I look forward to the day when karma catches up to you, and I will enjoy the schadenfreude.

MadisonConservative on January 27, 2009 at 3:01 PM

Esthier on January 27, 2009 at 2:59 PM

I’m going to make a donation on your behalf.

keep the change on January 27, 2009 at 3:02 PM

those chicks look like meateaters to me

max1 on January 27, 2009 at 3:03 PM

MadisonConservative on January 27, 2009 at 3:01 PM

Thunderous Applause !!!!!!!!!!

Wow, great post!

Mark Garnett on January 27, 2009 at 3:03 PM

Next up : Bikini clad vegan vs. vegetable mud wrestling.

My collie says:

Anyone want to bet me that the broccoli pins her PETAness in less than 15 seconds?

CyberCipher on January 27, 2009 at 3:04 PM

Much funnier but mildly NSFW

gh on January 27, 2009 at 3:05 PM

those chicks look like meateaters to me
max1 on January 27, 2009 at 3:03 PM

Thunderous applause!!!!!

I will conduct even further study of the vid to see if your conclusion is viable.

Bishop on January 27, 2009 at 3:05 PM

They love their Cucombers

jp on January 27, 2009 at 3:05 PM

Vegetable Stew in a Jacuzzi? What’s next, deep-knee-bends in a cucumber patch?

marklmail on January 27, 2009 at 3:08 PM

I need to carefully analyze this and these dang viewers don’t have slow motion. What’s a boy to do?

And about that vegetarians have better sex thing: there’s got to be a joke in there about their primary source of protein.

Fogpig on January 27, 2009 at 3:08 PM

I didn’t notice any broccoli.

gabriel sutherland on January 27, 2009 at 3:11 PM

I’m going to make a donation on your behalf.

keep the change on January 27, 2009 at 3:02 PM

Put your money where you see fit. I prefer the ASPCA. They actually bring out vet mobiles to help people get their pets looked at, which can be extremely expensive.

Now, you just can’t drink wine with vegetarian meals. It’s just not right. You need flesh.

MadisonConservative on January 27, 2009 at 3:01 PM

Have to disagree with you there. You can drink with anything. It’s almost a must for me when I cook.

Esthier on January 27, 2009 at 3:11 PM

NBC has standards?

DaveC on January 27, 2009 at 3:11 PM

Isn’t a woman including a carrot when you jump into bed an insult?

I wonder what Islam thinks about veggies included in sex?

Hening on January 27, 2009 at 3:12 PM

And about that vegetarians have better sex thing: there’s got to be a joke in there about their primary source of protein.

Fogpig on January 27, 2009 at 3:08 PM

***Spews Coke from nose… Burns nose… Pissed at Fogpin for being funny as hell!

Mark Garnett on January 27, 2009 at 3:12 PM

Take this PETA!

Oldnuke on January 27, 2009 at 3:12 PM

NBC: No to PETA, Yes to Olberman

good grief, will he be doing part of the Superbowl show?

jp on January 27, 2009 at 3:12 PM

Now, you just can’t drink wine with vegetarian meals. It’s just not right. You need flesh.

MadisonConservative on January 27, 2009 at 3:01 PM

I enjoy a huge, meatless Mediterranean salad along with flatbread and a bottle of Yellow Tail Shiraz whenever possible.

Hening on January 27, 2009 at 3:14 PM

NBC: No to PETA, Yes to Olberman
good grief, will he be doing part of the Superbowl show?

jp on January 27, 2009 at 3:12 PM
*

Vienna Sausage is technically meat, right?

marklmail on January 27, 2009 at 3:14 PM

Hey, another PETA add, guess I’m going to have veal tonight. Durn shame that.

Not buying the vegetarians having better sex line either. Who sponsered that study, PETA?

Buford on January 27, 2009 at 3:14 PM

Vienna Sausage is technically meat, right?

marklmail on January 27, 2009 at 3:14 PM

Yeah, lips and a$$holes.

Oldnuke on January 27, 2009 at 3:16 PM

Curious… why no males in that ad? Does PETA just assume that only right wing heterosexual males are meat eaters?

Skywise on January 27, 2009 at 3:17 PM

Someone needs to hack the video and have her say “Where’s The Beef?”

Wade on January 27, 2009 at 3:18 PM

Have to disagree with you there. You can drink with anything. It’s almost a must for me when I cook.

Esthier on January 27, 2009 at 3:11 PM

Drink, yes. Wine, no.

I enjoy a huge, meatless Mediterranean salad along with flatbread and a bottle of Yellow Tail Shiraz whenever possible.

Hening on January 27, 2009 at 3:14 PM

If there’s any cheese or egg on there, PETA will whine. Their vegetarian approach also condemns taking milk from cows and eggs from chickens. They basically ask people to be vegan, but think vegetarian sounds less kooky.

MadisonConservative on January 27, 2009 at 3:20 PM

Hopefully we’re smart enough to figure out that PETA will push society’s buttons in order to get free publicity, taste be damned. That said, I have a (meat-eating) female friend who assures me that she’s observed a correlation in her male partners between vegetarianism and ability to, well, you can figure it out. It wasn’t a scientific survey, but I bet it was more fun….

calbear on January 27, 2009 at 3:21 PM

Yum. This ad inspired me to go make love to my braised smoke paprika chicken for lunch. I am sure it will be delicious.

Mallard T. Drake on January 27, 2009 at 3:24 PM

I did see some nice peaches and melons.

rbj on January 27, 2009 at 3:27 PM

*sigh* That’s 31 seconds of my life I can’t get back.

It doesn’t happen often ever these days, but I’m grateful to NBC for saving me the need to quickly change the channel so my children, who will be watching, aren’t exposed to that crap. Of course, I’m sure there will be some ED or sleezy beer or car wax or TV drama ad…*sigh*

pannw on January 27, 2009 at 3:28 PM

FYI – The girl in that video is Keith Olbermann’s longtime girlfriend. She’s been living without meat for a while. Badumpum

marklmail on January 27, 2009 at 3:28 PM

Wine, no.

Actually, I have found that a bottle of Cabernet goes great with dark chocolate, even cheap Cab.

They basically ask people to be vegan, but think vegetarian sounds less kooky.

MadisonConservative on January 27, 2009 at 3:20 PM

Yeah, I don’t get why they’re saying vegetarian in this ad, since that’s not what they believe. Anything but vegan is still murder in their book.

You should see threads with a bunch of them together, where the vegetarians come in feeling guilty that they aren’t doing more. It’s like a religion complete with penance.

Esthier on January 27, 2009 at 3:29 PM

People
Eating
Tasty
Animals

I love hot Italian sausage but only if it is made out of real Italians.

The Rock on January 27, 2009 at 3:29 PM

Are girl scout cookies made out of real girl scouts?

Adams Family Values

The Rock on January 27, 2009 at 3:31 PM

That said, I have a (meat-eating) female friend who assures me that she’s observed a correlation in her male partners between vegetarianism and ability to, well, you can figure it out. It wasn’t a scientific survey, but I bet it was more fun….

calbear on January 27, 2009 at 3:21 PM

Somewhere in the Internet realm I’m sure there’s reference to a ‘study’ done on the reproductive status of Vegans (lower than meat-eaters). Also another was done on brain cell activity or proliferation. Vegans lost in both studies.
Anyone got a link for that stuff?

Badger40 on January 27, 2009 at 3:34 PM

And why is no one concerned with the silent scream of the vegetable realm?!!!

Badger40 on January 27, 2009 at 3:34 PM

That said, I have a (meat-eating) female friend who assures me that she’s observed a correlation in her male partners between vegetarianism and ability to, well, you can figure it out. It wasn’t a scientific survey, but I bet it was more fun….

calbear on January 27, 2009 at 3:21 PM

What did she determine the correlation to be? Positive? Negative?

My husband’s a vegetarian, but I’ve got no one to compare him to.

Esthier on January 27, 2009 at 3:35 PM

And why is no one concerned with the silent scream of the vegetable realm?!!!

Badger40 on January 27, 2009 at 3:34 PM

I had a friend claim vegetarians were the real brutes. Animals actually have a chance to run away or fight back.

Esthier on January 27, 2009 at 3:36 PM

Well, in today’s economy, I could see why some women would want to get more use out of their veggies, as expensive as they are. /

Seriously, though, I’m no prude, but that commercial wasn’t sexy at all. Kinda weird, a little gross, and they could have left the asparagus out completely. On the plus side, at least there were veggies other than carrots and/or cucumbers!

Anna on January 27, 2009 at 3:37 PM

Let’s hear it for the PAGANS! What you do with your veggies is YOUR BUSINESS… KEEP IT IN YOUR HOUSE. I don’t want to see it!

CynicalOptimist on January 27, 2009 at 3:37 PM

In fact I watched it several times just to be certain I saw nothing wrong with it.

Me too, but those *#&#$%# vegetables kept getting in the way.

What was the point again?

karl9000 on January 27, 2009 at 3:38 PM

NBC pulled the plug on a PETA pro-veggie commercial planned for the Super Bowl because it “depicts a level of sexuality exceeding our standards,”

Did they watch the rest of the trash on NBC?

Johan Klaus on January 27, 2009 at 3:39 PM

FYI – The girl in that video is Keith Olbermann’s longtime girlfriend. She’s been living without meat for a while. Badumpum

marklmail on January 27, 2009 at 3:28 PM

+100

And, ew. I can handle a little bit of raunch, but the insinuations in that video were just gross.

Sir Corky on January 27, 2009 at 3:42 PM

This is the exact reason I wash all of the veggies I get with soap and water before they even go in the fridge.

milwife88 on January 27, 2009 at 3:44 PM

Shame on you Ed for helping them get their ad shown. They were smart – The publicity they are getting from the ad and the viewing of the ad is quickly becoming more than they would have gotten during the Superbowl.

There was already a link in the headlines. As a member of People Eating Tasty Animals, it’s a shame you are helping our opponents promote themselves :)

PastorJon on January 27, 2009 at 3:47 PM

Yeah, real vegetarians aren’t 1/10 that hot. Those chicks are meateaters baby!

nickj116 on January 27, 2009 at 4:03 PM

I doubt PETA ever intended to pay the premium for StuporBowl ad time in the first place. We are becoming a nation of dupes. What a crock of shit.

mike_NC9 on January 27, 2009 at 4:03 PM

Those poor, poor vegetables. Getting cut down in the prime of their lives only to be used as sex objects/toys. The humanity of it all.

watson007 on January 27, 2009 at 4:09 PM

Okay, I’m sure its the height of tacky…but I’ll say it.

How can a veggie chick have better sex, if she doesn’t eat meat?

Groooooooaaan.

tickleddragon on January 27, 2009 at 4:11 PM

Screw PETA, and all they stand for.
However, you just gotta love their lack of forethought:~!

EAT MORE PUSSY.

Yehp, can do.

localmalcontent on January 27, 2009 at 4:11 PM

“I’m the Ornery Independent, and I approved this message.”

ornery_independent on January 27, 2009 at 4:16 PM

Yes, vegans have better sex.

When they can find anyone willing to wrap themselves around their pale, saggy, skeletal frames.

Which is rarely.

fusionaddict on January 27, 2009 at 4:16 PM

Seems a bit ironic (& lame) running PETA ads in a testosterone-fueled game centered around a pigskin.

Hey PETA, save it for the Lifetime and Oxygen channels.

ornery_independent on January 27, 2009 at 4:19 PM

Most PETA celebrities do not really care about animals. They have implants and cosmetic procedures that are available only because animals died.
Pam implanted and dogs died.

bloggless on January 27, 2009 at 4:25 PM

Carrot Juice is Murder!

The Rock on January 27, 2009 at 4:27 PM

I think this ad contradicts itself.

They’re stating that by eating only veggies, you’ll be better at eating meat?

leetpriest on January 27, 2009 at 4:39 PM

The Rock on January 27, 2009 at 4:27 PM

Thanks!

“Give Peas a Chance!”

DarkCurrent on January 27, 2009 at 4:41 PM

Isn’t this PETA’s modus operandi at this point? Every year they seem to get an ad banned from the Super Bowl.

ScoopPC11 on January 27, 2009 at 4:57 PM

Mmmmmm….now that’s something I’ll eat…

Tim Burton on January 27, 2009 at 5:06 PM

I’m pretty surprised that a group of rather unattractive lesbians came up with this… Snark now off…

sabbott on January 27, 2009 at 5:11 PM

Can no one see where ALL of this liberal crap will end?

Soylent green is made of people!!!!!

babylonandon on January 27, 2009 at 5:17 PM

I look forward to the day when karma catches up to you, and I will enjoy the schadenfreude.

MadisonConservative on January 27, 2009 at 3:01 PM

those chicks look like meateaters to me

max1 on January 27, 2009 at 3:03 PM

Little doubt about that!

Poor dears. If all you had to choose from was Michael Moore, Rob Reiner and Keith Olbermann, you’d be shopping for some large carrots and a pumpkin, too.

(Pumpkin?)

Jaibones on January 27, 2009 at 5:20 PM

There was plenty of meat in that video, and in all the right places too…. yummy.

Hog Wild on January 27, 2009 at 5:28 PM

I’m pretty surprised that a group of rather unattractive lesbians came up with this…

sabbott on January 27, 2009 at 5:11 PM

What’s an unattractive lesbian? One who can’t find a friend?

platypus on January 27, 2009 at 5:42 PM

I for one, love a nice, big, juicy carrot…

pcbedamned on January 27, 2009 at 5:46 PM

This proposed ad is Exhibit B in why the acronyms PETA and NFL do not mix.

PETA does not understand, or refuses to understand, that NFL football is one of the last bastions of CLEAN family entertainment. Yes, those bodies are hot, but no, this is in no way appropriate for prime time family viewing.

Exhibit A is PETA’s continued presence in the Michael Vick saga. I am no Vick apologist, but the man has faced the music for what he did.

It is high time for PETA to just go away and get out of the football picture altogether.

OneVision on January 27, 2009 at 5:51 PM

I once had a bad experience with a peta girl, she served me a cucumber,carrot salad and it had a funky smell and taste.
Gave me some bad runs for days.

gzelmiami on January 27, 2009 at 5:57 PM

Anna on January 27, 2009 at 3:37 PM

I kinda lost interest when I saw the sloppy portion control. I mean, that one girl had an entire bunch of celery…I mean, can we at least make do and finish with one, before we corrupt the entire stalk? And wtf was up with the pumpkin? If I’m the husband, and I come home and there’s a freaking pumpkin floating in the hot tub, along with a mangled stalk of celery and my wife’s underpants are nearby, I’m filing for divorce. I don’t want to hear her side of it..chances are halfway through the story my brain will shut down from the imagery. Pumpkins are not sexy. That commerical isn’t meant to arouse; it’s meant to send you to therapy.

austinnelly on January 27, 2009 at 6:10 PM

that was a positively liberal advertisement. it had sex, alcohol, luxury, perversion. the only complaint I have is that the pita girls don’t look like that. the ones that get in the cages to protest animal rights, have more fur than that.

anti-boomer on January 27, 2009 at 6:15 PM

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