“She tells us she was a victim of sexism. She tells us she was a victim of class prejudice. She complains about her media treatment – then insists she never watched any of it. She deplores the unpleasant personal comments directed against herself, while offering up some equally unpleasant personal comments of her own. She repeatedly shades the truth in order to escape blame for her own mistakes. (She won’t for example let go of our claim that there was some insult to Alaska embedded in Katie Couric’s simple question: ‘What do you read?’)

A smart politician rebuffs all invitations to speak about his or her own hurt feelings. It’s not just that such talk sounds whiny and weak, although it does. Much more seriously, such talk betrays a self-involvement that alienates voters almost more than any other personal quality. Through the 2008 election, Barack Obama repeatedly said ‘It’s not about me. It’s about you.’ Exactly so! But Palin’s replies to Ziegler make clear that for her, the election was about her. The next election will be even more so, because she has collected so many more grievances along the way.”