Viacom offers a galaxy of weeping stars to battle Time Warner
posted at 2:55 pm on December 31, 2008 by Ed Morrissey
The battle between Viacom and Time Warner has begun to look like a messy divorce. Viacom wants a significant hike in its fees for cable companies to carry its channels, but Time Warner says they won’t pay — and have threatened to shut off Viacom’s cable channels by midnight tonight. In response, Viacom has decided to use its children-show characters as weapons in this fight:

Tapping emotional images such as a weeping Dora the Explorer and a distraught SpongeBob, Viacom Inc. is launching a marketing blitz Wednesday aimed at demonizing Time Warner Cable over a television-programming contract dispute.
Barring a last-minute settlement on fees, Viacom’s cable channels — including Nickelodeon, MTV and Comedy Central — will disappear from Time Warner Cable at midnight Wednesday. While programmers and operators often battle fiercely over contract renewals, Viacom’s campaign is notable in its willingness to pull children into the debate.
One ad shows the cartoon Dora in tears with the words, “Why is Dora crying?” The ad goes on to explain: “Time Warner Cable has taken 19 of your favorite channels off the air!” and suggests viewers call a Time Warner Cable number to demand that the cable operator restore Nickelodeon and its siblings. That ad is paired with another suggesting that viewers can get Dora back by signing up to one of Time Warner Cable’s rivals such as DirecTV or Verizon Communications. In another, the cartoon character SpongeBob is said to be “freaking out.”
Like most divorces, both sides have legitimate points. Viacom says it only receives 8% of all licensing fees paid by Time Warner, even though its channels get 20% of all viewership, and it deserves a raise. Time Warner says Viacom must be smoking the drapes if it expects families in a recession to pay more for cable television service. The fight has gone down to the wire, and now Viacom wants to frighten the kids to make Time Warner pay up.
Viacom’s argument really doesn’t add up, though. They make money off of licensing and advertising. If they get better viewership than A&E, then they should be able to charge more money for it. Time Warner should pay market value for the right to broadcast the channels, but won’t Viacom lose a hell of a lot more money by antagonizing Time Warner and its subscribers, especially through a heavy-handed ad campaign? After all, their advertisers will lose millions of potential viewers at midnight tonight — and that makes Viacom’s channels much less lucrative for spending advertising revenue, especially in this economy. They’re cutting off their nose to spite their face.
They’re not going to get much sympathy from parents by exploiting these cartoon characters, either. Families in a tough economy are not going to make the expensive investment in satellite dishes just to get Nickelodeon back. Instead, they’ll find other outlets for entertainment for their children, perhaps permanently. One parent, my friend Chad the Elder at Fraters Libertas, notes the hard sell currently under way:
This morning, Nikelodeon has been running a continuous scroll warning of the channel’s imminent disappearance for Time Warner customers and urging them to call their cable operator to avoid this horrible fate. It’s a clever ploy by Nik to go after one of parent’s critical pain points: the shows their children love to watch. All I have to say is thank God we have Comcast. Don’t get a chance to say that too often.
Settle your own problems, and keep the kids out of it.
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So you are saying that NO amendments have ever been expanded to mean more than when they were written?
melle1228 on January 22, 2013 at 8:09 PM
Assuming that Roe v. Wade is overturned, however that may happen, the issue would return to the states.
The argument here turns on whether the federal government would continue to have a role in the criminalization and prosecution of abortion after that point.
Of course they have. It happens all the time, but the conservative judicial philosophy is that it shouldn’t, hence the continued debate on judicial activism and overrreach, the Constitution as a “living document”, etc.
Armin Tamzarian on January 22, 2013 at 8:13 PM
Guns, god and gays. The three Gs.
And the social cons are losing on all fronts. It will take awhile for those wars to be over, but in 50 years or so, social cons will be in the very small minority and those items will not even appear as topics in America. Eventually, they will become as disconnected from the country as Fred Phelps.
Must suck to be angry all the time these days. Angry at your own country. Angry at your president. Angry at your neighbors. Angry at the world, actually. But like I said, they have an ace up their sleeve, these social cons. And their ace is an omnipotent being who agrees with them on all these important issues, and who will descend from the clouds and smite everyone – or just about everyone. And they so look forward to it – the deaths of billions. The rivers will run red they are promised. But not with their blood of course. Because their god agrees with them, they get a pass. And naturally, their god also is the only god in town. Everyone else’s god is a figment of the imagination.
Must be sweet. When you’re not angry, that is.
keep the change on January 22, 2013 at 8:18 PM
It was just as dumb the first time you posted it. Excitement by repetition?
tom daschle concerned on January 22, 2013 at 8:24 PM
Lots of laughter. Just for insight, I clicked on your name, and – yup- it goes to a whacky evangelical website. Even tried to hijack my browser. LOL.
keep the change on January 22, 2013 at 8:30 PM
keep the change on January 22, 2013 at 8:18 PM
ROFLMAO. And in 50 years the utopia you think you are ushering in…won’t be. Know why? Because you’re a phucking idiot. Take the change and shove it up your ass.
HumpBot Salvation on January 22, 2013 at 8:30 PM
davidk on January 22, 2013 at 8:31 PM
keep the change on January 22, 2013 at 8:18 PM
Actually your whole rant sounds a little angry. Are you projecting?
melle1228 on January 22, 2013 at 8:36 PM
Utopianism is the delusion of liberals and the religious. Realistic people do not expect to usher in anything close to a utopia. A functioning federal government with well-defined boundaries vis-a-vis its citizens and states is the best anyone can hope for.
Armin Tamzarian on January 22, 2013 at 8:37 PM
INC on January 22, 2013 at 8:39 PM
Utopia belongs to the Left, not to the religious, if by religious you mean Christians.
INC on January 22, 2013 at 8:40 PM
Wow, sweetheart…you need a mirror and apparently a hug. I think you understand nothing about those whom you mock, and it seems to me you don’t even want to try to understand that we are not angry. We are afraid of what soulless, gutless, clueless people like you are doing to this once great nation.
redmama on January 22, 2013 at 8:42 PM
redmama on January 22, 2013 at 8:42 PM
A whole lot of projection from that one.
HumpBot Salvation on January 22, 2013 at 8:45 PM
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Prosecution should remain right where it is today for murder.
Local, local, local. Depending on a given set of circumstances surrounding a particular murder, it could go to the state.
As far as I’m concerned, implied criminalization of abortion begins with the Declaration Of Independence, but the Fourteenth Amendment goes beyond “implied” to definitive.
listens2glenn on January 22, 2013 at 8:46 PM
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I don’t hardly think any of that is true, but I still defend your right to say it.
listens2glenn on January 22, 2013 at 8:51 PM
Hmmm … I don’t think you actually know any evangelical Christians. Even with fundamentalists, the judgment you speak of is something their theology tells them they are to hope is forstalled so that all can be “saved.” You really do have a cartoonish view of others. I think you need to see that most people are more complicated than your simple characterizations.
studentofhistory on January 22, 2013 at 8:52 PM
I think it’s great that the country is moving away from the social conservative nonsense. This poll made my day. Eventually, the two political ideologies vying for the White House will be social democrat vs. libertarian. The GOP will be dead. The social cons will go back under the rock from which they came – relegated to standing on street corners with signs proclaiming that their angry god is gonna punish America. Fred Phelps is a pioneer. You wait. lol.
Guns, god, and gays will be as relevant in 50 years as the Temperance movement, Suffrage, and Prohibition.
keep the change on January 22, 2013 at 8:53 PM
keep the change on January 22, 2013 at 8:53 PM
Still laughing at you scooter. Repeating it 3 times isn’t gonna make it true or even interesting.
HumpBot Salvation on January 22, 2013 at 8:56 PM
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I can’t speak for other religions, but there’s no excuse for Christians believing in a “utopia” on this side of the “Second Coming”.
Jesus warned things would get rougher in the “last days”, and in the next breath He said not to panic over it, because He forewarned us it is coming.
Also, I’m not even sure the word “utopia” applies to what Adam and Eve had in The Garden of Eden, before the “falling away.”
listens2glenn on January 22, 2013 at 9:02 PM
.
But feel free to keep saying it anyway, because we need the amusement.
listens2glenn on January 22, 2013 at 9:07 PM
Oh, oh … history lesson time! I love this. The temperance movement and prohibition were started by the religious AND the progressives. Both were a result of a combination of New England puritanism (Southern religious groups had much less problem with booze – hence the combination of moonshine, fast cars and Southern Baptists that birthed NASCAR) and progressives who saw drunkeness as a blight on “civilized society” – kind of like how progressives today want to restrict what you eat or if you can own a gun. The New England puritans who were most enthusiastic about temperance and prohibition were the Congregationalists (today known as Unitarians) and Northern Presbyterians (today known as Presbyterians USA) – you know, the liberal groups.
As for the Suffrage movement, that too was a combination of religious and progressives … and they won. The arguments against womens suffrage came from intellectuals as much as from religious conservatives. Women weren’t thought to have the mental capacity to vote or were too emotional. These weren’t religious reasons – in fact, they were backed up by the “science” of the day. So, come back when you have a better grasp of history.
studentofhistory on January 22, 2013 at 9:39 PM
You noticed that too. KTC is a deranged hater and bigot.
CW on January 22, 2013 at 10:04 PM
There is a way that seems right to a man, but the end thereof is death.
Our nation is slouching into technologized paganism. If America thinks that unborn children are not human unless they are wanted, how long before that particular class of sub-human becomes chattel for slaughter? We sacrifice them to our convenience; why not sacrifice them to science and progress?
spmat on January 22, 2013 at 10:04 PM
Gonorrhea, Government and benGhazi:
The Libtards are losing on all three G’s
SparkPlug on January 22, 2013 at 10:15 PM
That is the direction that most “progressive” nations go. Once the masses simply become numbers without value, they can be disposed of for the convenience of those who are of “value.” Hence the Nazi disposal of “mouth breathers” (i.e., infirm, mentally retarded, blind, etc.). I noticed on Drudge that Sir Attenborough is accusing humanity of being a disease again. Such an enlightened man … . The funny thing is that many people support such nonsense because they think they will be in the “valued group.” Many intellectuals thought that when Russia became a soviet state. They found out that when we only value specific groups, the groups valued are apt to change. Lenin and Stalin killed many an intellectual and university professor because they were not “valuable” to the state. Today, it’s the unborn. Tomorrow, infirm, the old and the sick. Then the politically undesireables. The absurdity of it is that it has all happened before, but profressives like KTC never seem to learn.
studentofhistory on January 22, 2013 at 10:28 PM
There is only ONE “alternative” that’s ever mentioned: ABORTION. Adoption is the OTHER alternative to parenting an “unplanned” child, and PP fights against having to mention it. Too much money to be made tossing human lives into the trash.
JannyMae on January 22, 2013 at 10:39 PM
I went to the nearby upscale French restaurant where a country music band was singing songs in praise of gay marriage. I went up to the singer and said Happy Roe v Wade day. I’m not sure he knew what I was talking about, but I’m pretty sure he would have agreed. This is what is positive in America in 2013. The microbrew beers were excellent.
thuja on January 22, 2013 at 10:41 PM
Sorry, I’m not buying what they’re selling in this poll. The trend has been going the opposite way with the advent of ultrasound, and the education of people who have realized that they have been lied to for decades, about it being “only a clump of cells” that they are murdering.
JannyMae on January 22, 2013 at 10:42 PM
I’m a little confused by your statement. I think your saying it is positive that in 2013 we have gay marriage being celebrated by a country music band in a restaurant and that we have Roe v. Wade. Is that correct? Well, I think the reaction of the singer was more aproposo to our day in age. The singer was uninformed about what you were talking about and probably would have “agreed” with you only because it is the in thing to do, not because he had heard the pros and cons and come to an informed decision. That to me, is the hallmark of our “age” and it is anything but positive.
I’ll agree with you, however, that the microbrew beers have improved. Not sure I would use the word “excellent,” but they have improved.
studentofhistory on January 22, 2013 at 10:47 PM
I agree with your negativity about people being thoughtless, and that thoughtlessness is not any less common now than in Athens at the time of Socrates. Where I disagree with you is that I do think the singer understood the issue of gay marriage fairly well. He did not write lyrics mindlessly about this issue. But I suspect he would write lyrics mindlessly about economic issues. I fear that what I’m writing here is not poetic, and couldn’t be poetic. I suppose Ann Coulter could find some way to make the observation that singers tend to be completely clueless about economic issues amusing. But what if not? Perhaps these dull factoids are important, but can’t be made entertaining? How do we fix the situation?
Dude, I had excellent beers tonight.
thuja on January 22, 2013 at 11:04 PM
I was referring more to the Roe v. Wade issue. As to the beers, do tell which were excellent. It’s not a microbrew, but if you haven’t had a Tripel Karmeliet (great Belgian – I had one on Saturday), you haven’t lived.
studentofhistory on January 22, 2013 at 11:30 PM
Meh. A poll of 1,000 people with a margin of error of 3.1% or so.
Well, we really feel bad for people like you.
Actually, there’s a growing movement in Christendom toward Preterism and away from Futurism. (I am a futurist, though.)
Besides that, the joy we feel at the Second Coming will be in seeing Christ; at that point we literally will no longer care about what happens in and to the world.
Ha! It’s funny because it’s true!
cavalier973 on January 23, 2013 at 12:12 AM
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DUDES !
Brewing is an art (like cooking), and as such is “in the eye of the beholder”.
listens2glenn on January 23, 2013 at 12:13 AM
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Ain’t it, though ? ! … : )
listens2glenn on January 23, 2013 at 12:16 AM
You glean a lot from a small poll sampling. And your gloating over progressive ‘victories’ will be a very short lived thing.
zoyclem on January 23, 2013 at 7:19 AM
Celebrating death. You said more about yourself than you realized with that statement. You are little more than a savage.
zoyclem on January 23, 2013 at 7:22 AM
Baby killing’s just so much fun,right ladies?We should rename convenience stores Quick Kill,and y’all can just do drive-by abortions.Reproductive rights,my ass!Lack of responsibility and lack of respect for human life-period.No excuses!
redware on January 23, 2013 at 8:58 AM
The unfortunate truth is this: However wrong abortion really is, without it the country would be crawling with ten of millions more welfare recipients, socialists, democrats, and other undesirables. What is left of our Constitution would have already been shredded, and the USA would have been no more. Careful what we wish for.
redhead on January 23, 2013 at 9:00 AM
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False conclusions.
listens2glenn on January 23, 2013 at 9:10 AM
Problem is that Demoncrats have found ways to replace their dead would’ve-been voters via incentives to breed randomly and via illegal immigration. If those two spigots were turned off, all they’d be left with is siphoning off young conservatives and the lake would dry up quite a bit.
Unfortunately, as it is, the shredding of our Constitution is only being delayed. Not stopped.
MelonCollie on January 23, 2013 at 10:40 AM
I hope you took a Midol and layed down, you seemed to be having a hard day.
itsspideyman on January 23, 2013 at 1:55 PM
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