Video: The sadly obligatory J.C. Penney “doghouse” ad
posted at 4:10 pm on December 12, 2008 by Allahpundit
Stupid and ultimately even insulting for the same reason those Kay Jewelers ads are, but people keep e-mailing it with assurances that it’s hilarious, so here you go. Five minutes of tedium for one funny line (“Wow! I’m married to you!”). For once, MSNBC’s crankiness is justified.
Blowback
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Ha! Just ones like you.
ronsfi on December 12, 2008 at 5:36 PM
It’s stupid.
DeathToMediaHacks on December 12, 2008 at 5:42 PM
I think this commercial is pretty sexist, it implies that women are shallow and impractical.
What kind of man would rather have jewelry than say a new set of Craftsman 8 pc. Standard Pawless Ratcheting Combination Wrench Set in both standard and metric
http://www.sears.com/shc/s/p_10153_12605_00942444000P?mv=cf&vName=Tools&cName=Hand+Tools%2C+General+Purpose
I think any women that would rather have a useless bauble over something that would make her more productive is just shallow useless harlot.
TheSitRep on December 12, 2008 at 5:42 PM
Well, if you detest women SO MUCH, I’m sure your breatheren protesting Prop. 8 would love another body in the crowd.
We’re here……
HornetSting on December 12, 2008 at 5:46 PM
Are you always this mental or are you tweaking out?
Child Birth isn’t exactly fun. But I can slam your penis via the toilet lid a few thousand time… then we can talk.
upinak on December 12, 2008 at 5:54 PM
Alaskan Foreplay?
Romeo13 on December 12, 2008 at 5:56 PM
OK…I thought it was pretty damned funny. Big A, being chronically single, of course wouldn’t see the humor in it.
flipflop on December 12, 2008 at 5:57 PM
No.. that would involve snow shoes, HotHands2Socks, and A Nakid man.
upinak on December 12, 2008 at 5:58 PM
LOL…. my daughters laughing sitting here laughing…
Romeo13 on December 12, 2008 at 6:00 PM
Well I could be a good and bad influence on her.
How about I show her how to hunt moose and go bow hunting… so she can scare the boys!
upinak on December 12, 2008 at 6:02 PM
Baldi, do you think HE wanted the vacuum cleaner? The vacuum cleaner is a tool that women use. Because men love to receive tools that they use, they naturally think that women love to use tools as well. He had no interest in buying that tool for himself. That was a tool for her. When a woman buys a man a tool, does the man get all uppidity because it was not more “romantic”? No.
Men are happy to receive a tool. Why can’t women be happy to receive a tool? Of course she prefers jewelery, but the men prefer more expensive gifts as well, but are still happy with a tool.
keep the change on December 12, 2008 at 6:05 PM
Calling me a “Queer” just proves what a bigot you are. I love women. Not selfish growth arrested girls.
ronsfi on December 12, 2008 at 6:05 PM
I want my 5 minutes back.
BKennedy on December 12, 2008 at 6:05 PM
.
It wasn’t exactly forced on you either.
keep the change on December 12, 2008 at 6:07 PM
I want this tool!
http://www.atv.com/manufacturers/polaris/2008-polaris-sportsman-500-efi-639.html
Make it RealTree Camo colored and have a mount for my rifle. **Smiles**
upinak on December 12, 2008 at 6:08 PM
Hmmm keep telling yourself that… and go thank your Mother! :D
upinak on December 12, 2008 at 6:09 PM
Hey Upinak, you got any unmarried sisters just like you?
portlandon on December 12, 2008 at 6:11 PM
Nope, sorry sweetie.
upinak on December 12, 2008 at 6:12 PM
So.. is it true in Alaska, you don’t really lose your girlfriend if you fight… you only lose your turn?
DaveC on December 12, 2008 at 6:20 PM
Yes, Esthier, the burden of womanhood is so tragically heavy, my heart is bleeding all over the floor. It’s amazing you even manage to make it through the day. Tell ya what: go take a hot bath, put on a Gloria Steinem motivational tape, and reflect on the shit sandwich Nature served up when you were born female.
Splashman on December 12, 2008 at 6:23 PM
That is the saying. You don’t lose the woman, just your turn.
Not like I would know… I don’t like kicking men to the way side for dumb gifts because he wasn’t thinking.
The worst gift I got was a ford excort… but then he (and my Dad) took MY truck to the dealership and traded it in on that POS. I was not happy.
upinak on December 12, 2008 at 6:24 PM
Best gift I can think of is if the whole dang expectant lot could agree to give a bunch of toys to Brown Santa or a bunch of care packages for our troops…and entirely forgo gifts among ourselves – no exceptions.
RushBaby on December 12, 2008 at 6:29 PM
Did that 2 years ago. Sent out 50 boxes to troops. I got a lot of thank you cards back! It was great. :)
upinak on December 12, 2008 at 6:32 PM
Our thoughtlessness in the gifts that we may or may not buy them, can not, and never will, compare to the evil that they are capable of heaping upon us with the words that they sometimes show no hesitation of uttering.
My collie says:
BTW, I bought my wife a pearl necklace, two sets of pearl earrings, a wrist watch with diamonds studded on the outer perimeter of the face, and several articles of clothing in addition to what she asked for — for Christmas.
My collie says:
CyberCipher on December 12, 2008 at 6:32 PM
I am waiting for the Collie Chronicles. Best gift EVAH!
upinak on December 12, 2008 at 6:43 PM
I have been tired for a long time re: the commercials about women and men. If you look at them the man is always a goof. I’m sick and tired of it. He never knows how to do this, or that and I’ve been going to write the sponsors, but never got around to it. I don’t think it’s good for kids to constantly see the men as the fool.
Bambi on December 12, 2008 at 6:48 PM
Ok. I admit I laughed at the 4:44.
But I have to say that this rough male analogy of the pain of childbirth is, well, incomplete:
…without the 10 telephone books on the testicles. I had my child with no drugs and no epidural, which is what I wanted and would never trade that experience for anything. I’ve never complained. I would do it again. But unless you’ve spent 16 hours crapping a watermelon, guys, you won’t understand what it’s like.
..and for the record, getting back to the thread, I don’t believe in dog house punishments or any punishments, for that matter…smacks of sexist retribution and extraordinary disrepect….not something to make fun of. Grow up, JC Penneys.
LEBA on December 12, 2008 at 6:53 PM
Uggg what a stupid ad.
But then so many ads are stupid.
This is the part that puts the campaigne in a league of its own.
Sounds like a quick way to relationship hell.
darcee on December 12, 2008 at 6:53 PM
It isn’t funny. Obviously written by the staff of NOW.
crosspatch on December 12, 2008 at 7:00 PM
I don’t think I have ever seen something on TV where the guy isn’t the goof.
Count to 10 on December 12, 2008 at 7:00 PM
Just buy her a “Throw Me A Frikkin’ Bone! ” pink nightshirt and be done with it.
profitsbeard on December 12, 2008 at 7:01 PM
Didn’t call you a queer. Get yourself to a comprehensive reading session. Just a suggestion.
As far as calling me a bigot…okay, call me racist too. You outed yourself as a liberal. Only liberals use words like bigot.
The women that may “love” you are probably required to-
by birth.
HornetSting on December 12, 2008 at 7:06 PM
Oh, wait, no. In “I love Lucy” the guy wasn’t the goof.
So, that means I haven’t seen anything in color where he wasn’t.
Count to 10 on December 12, 2008 at 7:11 PM
I’ve read a lot of stupid comments on this site but that really has to be the weakest most pathetic I can remember.
You really must be threated by powerful males who don’t shrivel and swoon when you shake your substantial backside. You obviously have a limited intellect and constricted world view in which anyone who disagrees with your is a Lib Queer. Merry Christmas you little ray of sunshine.
ronsfi on December 12, 2008 at 7:16 PM
You are such a teddy bear.
HornetSting on December 12, 2008 at 7:19 PM
Don’t try flirting with me now. It’s too late. Besides I’m currently involved.
ronsfi on December 12, 2008 at 7:20 PM
Wouldn’t dare. Don’t touch tainted meat. Besides, I’m married. Oh, I mean “currently involved”.
Is she currently polishing the aluminum wheels of your Yugo?
HornetSting on December 12, 2008 at 7:23 PM
So having larger then normal TA-TA’s is going to woo a “powerful man”?
Ron, whats wrong with a little “Baby Got Back”? Or do you only like the women whom are 75 lbs soaking wet and must hang on your ever word and flabby dun loop over the belt action?
Admit it, woman only love you for your “money”.
SNORTS!
upinak on December 12, 2008 at 7:24 PM
I wish…ha! Nope just a factory girl who is sharp as a tack and would not mind polishing some aluminum wheels with me. Sexy tomboy type. She’s cool.
ronsfi on December 12, 2008 at 7:35 PM
If I had a nickel every time I heard that one. It’s like your Mom telling you not to run with knives. Don’t worry we are not kicking you ladies to the curb anytime soon. However, you better watch out for those Japanese robots, they get a little more lifelike every year.
DFCtomm on December 12, 2008 at 7:37 PM
Don’t go there!
upinak on December 12, 2008 at 7:42 PM
No. I think he wanted her to clean more.
baldilocks on December 12, 2008 at 7:43 PM
No shit.
ronsfi on December 12, 2008 at 7:44 PM
The problem: knowing your spouse and giving on that basis instead of giving while saying “this is what I would want.”
Example: the jewelry thing wouldn’t work for me unless it were big silver earrings, so my guy wouldn’t buy any other jewelry for me (I hope). Conversely, he does like jewelry.
baldilocks on December 12, 2008 at 7:50 PM
You’re link is broken, but were you trying to post something like this. You ever notice something strange about robotic development? When the Japanese or Koreans produce a robot it always ends up being a pretty young girl, but when the U.S. produces a robot it has six wheels capable of traversing rough terrain, and has a mount for weapons.
DFCtomm on December 12, 2008 at 7:50 PM
I can see that there are lots of happy people in here. /sarc
baldilocks on December 12, 2008 at 7:53 PM
Yes I know it’s all about you isn’t it. sheesh.
ronsfi on December 12, 2008 at 7:54 PM
The problem: Negative anti male stereotypes is advertising.
ronsfi on December 12, 2008 at 7:58 PM
Um, no it’s not. That’s the point; it’s about the recipient.
baldilocks on December 12, 2008 at 8:15 PM
The problem: blowing things out of proportion.
baldilocks on December 12, 2008 at 8:16 PM
One year he said he got her a little shovel to clear snow from the driveway.
scotta on December 12, 2008 at 8:23 PM
If I came home with a dyson my wife would would love it. And yeah, I have to agree that he thought that vacuum was cool, so he bought it, and yeah; this does really paint women as shallow and men as hapless boobs.
liquidflorian on December 12, 2008 at 8:35 PM
I saw this a couple of weeks ago and only made it through the first 30 seconds.
The entire…woman smart, men dumb…genre has gotten REALLY old.
Honestly, I don’t know how you guys put up with it.
The Ugly American on December 12, 2008 at 8:37 PM
Well, some women are shallow and some men are hapless boobs. :-)
The 3 judge panel seemed like feminazis to me.
Equal opportunity human-nature bashing. :::shrug:::
baldilocks on December 12, 2008 at 8:38 PM
…at least they know their target audience.
liquidflorian on December 12, 2008 at 8:40 PM
Really? This is what you guys are discussing for two pages?
Rob Taylor on December 12, 2008 at 9:08 PM
What about the poor guy who got his wife RAM for her computer and attached a note “Thanks for the memories”.
Practical and sentimental- and that gets a man sent to the doghouse?!
I guess I can’t understand the joke because my mother would be excited about a new vacuum. So would… geez, every single woman I ever dated.
Sackett on December 12, 2008 at 9:19 PM
Some people around here really need to loosen up, including AP. Is everything really insulting? Come on people. It’s an ancient joke that’s still funny if you aren’t looking for something to bitch about. Yea, the “men are idiots meme is getting old, but I would still laugh if my brother slipped on banana peel, and so would you whiners. It’s a good commercial if you sell jewelry. I bet nobody that sees it will buy any of those gifts depicted and many will buy jewelry because of it. Duh.
bagoh20 on December 12, 2008 at 9:23 PM
Well, at least we know what McCain’s campaign staff is working on. This is at least as lame as most of their ad’s.
Snake307 on December 12, 2008 at 9:46 PM
Thanks for your contribution. lol
baldilocks on December 12, 2008 at 10:12 PM
No offense, Allah, but were you trying to meet a quota or something and got desperate?
This is the stupidest advert ever.
fireweednectar on December 12, 2008 at 10:35 PM
Not that I’m offended by this video or anything (just bored)…but what if…
What if they made a similar commercial where women were portrayed as clueless; men held fascist militaristic dominance over the women; women were punished by being sent to a place called “the doghouse”; the women had to grovel before men to get their freedom; and women could only be redeemed by excessive spending on petty things men wanted?
It would make the whining about the Snickers nuts commercials seem pretty tepid.
ynot4tony2 on December 12, 2008 at 10:55 PM
FIVE MINUTES?
So, you linked it specifically because you thought it was an annoying waste of time?
I don’t know what’s going on, but the crap quotient has gone way up on this board lately.
logis on December 12, 2008 at 11:14 PM
OK, I’ve got back some of the energy sucked out by that spot.
ynot, i’m not really offended, either, but i’m starting to be. it’s old already. i’m female but these commercials and joke books and cards &tc. slamming on males are just as bad as the reverse. if they brought back all that crap aimed at women, there’d be hell to pay, so why it’s ok to routinely insult men and make them look idiotic is beyond me. The “payback” routine has never been useful.
fireweednectar on December 12, 2008 at 11:20 PM
Eh, it drags hard most of the way, but has its (rare) moments.
Most of the fun came from sharing it with family. The resulting tales of bad gifts and their consequences was almost worth the drudgery.
sulla on December 12, 2008 at 11:24 PM
WTF? A five minute militant anti-feminist infomercial for JCPenney jewelry? You gotta be funking kidding me.
Jaibones on December 12, 2008 at 11:40 PM
Having seen the silliest video ever, I remembered the few faux pas that my DH of 33 years made that I “never” noticed..’tho I did warn him early on not to think of vacs.
For a guy-engineer, anything with a plug was a good suggestion lest I get suggestive, teddies which were ok but not wearable in public…a la “WORKING GIRL”.
He is terrific and always overwhelms me to tears with very much unexpected delights….incredible sapphires which my two darling sons already had stashes of Kleenex for me.
I like to give him guy-toys like slot cars, he had to much fun, which made me happy and he was the envy, I found out, of his Pentagon brethen.
This year, I found the ultimate ceiling fan for his home office a WW II Corsair whose blades are the fan. Too cool for an aerospace engineeer!
Thank you for the comments. I had no idea that there is so much hurt. I truly feel sorry for some of our younger fellows and I pray that they will find a good woman who actually “likes” them.
YankeeinCA on December 12, 2008 at 11:43 PM
And if the sexes were reversed…..?
KyserS on December 12, 2008 at 11:45 PM
Oh! This is how you can tell when a commenter is a woman!
theregoestheneighborhood on December 13, 2008 at 3:47 AM
There’s just no way to fill in that blank and still have a good question.
Expecting women to be simple and predictable is a classic male mistake.
theregoestheneighborhood on December 13, 2008 at 4:09 AM
AP and MSNBC….
Come on…
That’s comedy gold! I am sitting here LAMO.
hawkdriver on December 13, 2008 at 5:40 AM
Why do women complain about childbirth pain? It isn’t like they don’t deserve it. And what about us men? We’re the ones who have to deal with your insufferable self centered psyches and touchy-feely emotional torture just to get you to perform your wifely obligations.
That is the other side of the “doghouse” argument and only a beta-male would make it.
I re-proposed to my wife one Christmas. Gave her a trip to Jamaica on another. She didn’t have to do anything except pack her bags. I even lined up the child care for 8 days.
Years before that, I once gave her TOWELS for our anniversary. It’s a hilariously funny family story now, but it was a disaster then.
I don’t get why guys complain about their women. If you’d focus on their positive traits and view the negatives as endearing, you’d get in return exactly the same consideration and you will find true happiness.
csdeven on December 13, 2008 at 7:54 AM
I thought they got the only tool they needed when they got married?
Boom boom.
Anyhoo, I quite liked the ad. But, it would seem, land of the outspoken and home of the easily offended..
Reaps on December 13, 2008 at 8:11 AM
pr0n.
Reaps on December 13, 2008 at 8:58 AM
I thought it was funny.
Most interesting was what the paper she stamped ‘Denied’ on was referencing. IMHO
NashvilleRick on December 13, 2008 at 9:07 AM
It’s comedy. Although based in fact, it’s an exaggeration of truth and blown out of proportion to be profoundly ironic and hysterically absurd. Like liberal ideas!
hawkdriver on December 13, 2008 at 9:09 AM
Bad news – the truth about diamonds (their real value and how they came to be mandatory in relationships) makes men AND women foolish.
/colored gemstone bigot
rhodeymark on December 13, 2008 at 9:18 AM
Reminds me..
“Diamonds. She’ll pretty much have to. ™”
Reaps on December 13, 2008 at 9:32 AM
That was HILARIOUS! I can’t believe you people are actually fighting over this. It’s the men that seem to be all butt-hurt about it. Take a joke, guys. It’s actually true that you do get us some stupid gifts and in no way is this making women look shallow. LAUGH it’s Saturday morning!
GAnewmama on December 13, 2008 at 9:40 AM
You need to be slapped :) Dumbass. And yes, I’m being a hypocrite about what I just said about fighting. I’m a woman it’s allowed WHAHAHAHA. Get over it guys!
GAnewmama on December 13, 2008 at 9:45 AM
Prolly should have read what he wrote the whole way through, GA.. Unless you’re playing along, so I’ll just hope for that.
Reaps on December 13, 2008 at 9:46 AM
I bought my wife a potato masher once. Because she needed to mash potatos.
Another time a $5 toaster from the thrift store. Because we were poor and our toaster broke.
I bought her jewelry once and she returned it, saying we could use the money on things we need.
I have the sweet life.
tlynch001 on December 13, 2008 at 9:56 AM
‘potatos?’ oh dear let the Dan Quayle jokes begin.
tlynch001 on December 13, 2008 at 9:57 AM
Well. . .for her birthday one year while we were still dating, I gave my wife a set of dishes. And for our first Christmas together, I gave her a toaster. So I can appreciate the humor in this.
Gottafang on December 13, 2008 at 10:01 AM
I found it hilarious. This isn’t one of those “The Librul Media Is Taking Away Our Manly Men” things, is it?
My wife found it funny.
Krydor on December 13, 2008 at 10:08 AM
You write as if that would be a bad thing.
PackerBronco on December 13, 2008 at 10:43 AM
You guys are way too serious. Plus its obvious you never gave or got a vacuum like gift. I gave my wife one, a Miele which practically cost a house payment, for xmas one year because we both hate the noise the usual suspects make.
My crime was I put it on her side instead in the middle where house gifts went! Oh did I pay! That was almost 15 years ago. We still both love the vacuum-whisper quiet.
This commercial had us on the floor laughing.
patrick neid on December 13, 2008 at 11:02 AM
Wow! The guys here are taking this seriously!!!
If any one of them watches any NFL game this weekend, and doesn’t turn away at the numerous and gratuitous views of the cheerleaders, they are being guilty of EXACTLY what JC Penny’s is being blasted for here. Remember, it does work both ways…
4 more words to end: Sports Illustrated Swimsuit Edition.
dish on December 13, 2008 at 11:10 AM
you guys wanna know how to stop this from EVER happenning? Follow my example by STARTING OUT buying her jewelry. REALLY. UGLY. JEWELRY. The trick is to be subtle about it. Buying her an old Gramma brooch won’t work. Buy her REAL jewelry, but jewelry that is just a bit out of style, or has some particular feature that will prevent her from EVER wanting to wear it. The idea is that you avoid spending piles of money and buy jewelry that she won’t want to wear, but can’t get upset about you buying.
For example, when I was dating my wife, after we were serious about the relationship, I bought her a necklace and earring set. They were made from Hematite beads. While absolutely beautiful, they were also HEAVY AS HELL, ice cold all the time and really, impossible to wear comfortably. So they are still sitting in her jewelry box, unworn for over 10 years. I bought similar gifts for her several times in a row, until she simply told me: “DO NOT buy me jewelry!” End of problem, I haven’t bought her jewelry in nearly a decade, no doghouse.
wearyman on December 13, 2008 at 11:11 AM
RushBaby – Two years ago, I couldn’t think of anything I wanted for the family gift exchange. I got inspired and I asked for nothing but charitable donations (suggested charities I work with but said if they had one they’d prefer, that would be great). My extended family got offended and kept saying, “We donate to charities, you know. She’s not the only one that does!” I got a gift card to Barnes & Noble instead and, when my cousin handed it to me, she said, “I already donate to charity so I got you this.”
On the bright side, my immediate family understood and I got a goat and a llama from the Worldvision gift catalogue and 2 care packages sent out via AnySoldier.com. It was a great Christmas!
JadeNYU on December 13, 2008 at 11:20 AM
wearyman must be re-e-e-e-ally certain his wife never reads Hot Air.
eeyore on December 13, 2008 at 11:42 AM
Why do commercials make men look stupid? That is comedy now: how can we make men look dumb.
MovieMaker on December 13, 2008 at 11:47 AM
That’s a fair criticism. I have no beef with people who just didn’t find it funny or overdone. SNL skits are often like that too: funny for about a minute and lame for 5 more. My beef is with people who are blowing this up as a symptom of some greater social ill.
Like loud ties, socks, or underwear? If they could make a funny commercial out of that (and I believe they have, in the past), I’d be cool with
mcg on December 13, 2008 at 11:59 AM
Well, speaking as a bona fide woman, I would have no problem at all getting practical gifts. If I needed a new vacuum and my man got me one, I’d be thrilled.
If he got me a new GPS I’d be even more thrilled, jes’ sayin’.
Bob's Kid on December 13, 2008 at 11:59 AM
I thought it was funny, once. If I had something better to do, I would not want to spend my time there. There is a reason for stereotypes and those stereotypes can be funny.
duggersd on December 13, 2008 at 12:01 PM
She doesn’t. She can’t stand AP. ;)
wearyman on December 13, 2008 at 12:23 PM
Now that is something that I would love to get. But first I would have to get a bigger house in which to put those huge blades. The bent wings for that airplane were made to accommodate the huge propeller and landing gear.
SC.Charlie on December 13, 2008 at 12:43 PM
Seriously?!!!
TDBURN on December 13, 2008 at 12:44 PM
Wow, old news is so…old .
Welcome to teh internets.
(it’s a series of tubes)
Sefton on December 13, 2008 at 12:48 PM
Just an ad. People should lighten up. Most commercials are worse than this one.
Chubbs65 on December 13, 2008 at 1:01 PM
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