Video: The sadly obligatory J.C. Penney “doghouse” ad

posted at 4:10 pm on December 12, 2008 by Allahpundit

Stupid and ultimately even insulting for the same reason those Kay Jewelers ads are, but people keep e-mailing it with assurances that it’s hilarious, so here you go. Five minutes of tedium for one funny line (“Wow! I’m married to you!”). For once, MSNBC’s crankiness is justified.

Breaking on Hot Air

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

Comment pages: 1 2 3

OH crap! I got my wife a mixer. But, it’s a kitchenaide….

boomer on December 13, 2008 at 1:10 PM

We all have way too much stuff. I love the charities ideas. I’m going to start lobbying the family after Christmas this year, and let them get used to the idea. We’re all just swapping gift cards now, anyway.

Tacky ad.

Perry on December 13, 2008 at 1:22 PM

liquidflorian on December 12, 2008 at 8:35 PM

I did that exact thing for our 8th anniversary. She loved it. Then again, I am married to a practical woman who isn’t hot for jewelry.

boomer on December 13, 2008 at 1:23 PM

As a chick (and a married one), I thought the ad was funny.

Having said that (and please don’t tell my husband), I’d rather be given the gift of being able to buy whatever the heck I want for Christmas. “Here honey, have the credit card. Do whatever you want. Merry Christmas!”

For the last few years, I’ve been buying my “self-Christmas gift”, as an insurance policy against the inevitable bummer of a “You really, REALLY shouldn’t have…” gift that sometimes comes under the tree for me. At least, I’m a happy camper if I give it to myself…

newton on December 13, 2008 at 2:02 PM

Wow…not evenly remotely funny. Not even in the neighborhood of funny. If Funny was California, this ad would be Maine.

Malpaso on December 13, 2008 at 2:10 PM

I liked it. Pretty darn clever.

nickj116 on December 13, 2008 at 2:30 PM

[snore....]

m064404 on December 13, 2008 at 2:30 PM

They should have consulted Walter Williams. (Rush needs to up the ante to get him on the show more as guest host.)

Chubbs65 on December 13, 2008 at 2:35 PM

So I should take back the vacuumixerciser?

oakpack on December 13, 2008 at 2:58 PM

I could have commented on this yesterday, but it was of low interest or impact. However, to all the HA commenters who are offended by one of about 3001 aspects of this commercial, you ought to be working for the Canadian human rights courts. You are the same people that write endless comments when someone else gets offended by some trivial slight. This was a trivial effort, obviously done with humor and good intentions. The doghouse theme is no different than has been offered in the dead tree comics for generations (say Blondie!). Also commenting on lack of humor only reflects on your lack of wit or (pardon the pun) breadth. In a democracy, it is like the TV show titled “Different strokes for different folks”. Leno, Skelton, Carson, Benny, Letterman, etc., all have different styles of humor. All were humorous to some part of the population – like this commercial. Just let it be!

Old Country Boy on December 13, 2008 at 2:59 PM

You are the same people that write endless comments when someone else gets offended by some trivial slight.

Old Country Boy on December 13, 2008 at 2:59 PM

Truth.

baldilocks on December 13, 2008 at 3:35 PM

You ever notice something strange about robotic development? When the Japanese or Koreans produce a robot it always ends up being a pretty young girl, but when the U.S. produces a robot it has six wheels capable of traversing rough terrain, and has a mount for weapons.
DFCtomm on December 12, 2008 at 7:50 PM

The Japanese are looking for something to do things to. Americans look for something to do things with.
Frustration vs. ambition.

Count to 10 on December 13, 2008 at 4:03 PM

What a great ad! I’ll never forget my husband and I’s 2nd Christmas together. I remember walking through costco and him pointing out a printer. I was like “nah I really don’t care for that one, we don’t need it.” Christmas morning I open my present and find … the printer. Guys, listen to your girls instead of buying something you think is cool. Just sayin’.

Doppleganker on December 13, 2008 at 4:08 PM

The Ad was funny to me. I am not a jewelry woman. Last year I got my Dyson for XMAS. I love it! I love getting DVD Burners, Video cards, memory. Even got a kick butt Printer and DVD Printer. Real nice one. Plus, hubby has his own doghouse to go to for space time.

sheebe on December 13, 2008 at 4:41 PM

Pretty funny actually. Kind of like the arrow through the head. I never get tired of it.

davo on December 13, 2008 at 5:01 PM

I think any women that would rather have a useless bauble over something that would make her more productive is just shallow useless harlot.

TheSitRep on December 12, 2008 at 5:42 PM

When was the last time you got a taste…even a glance? Without paying for it…

The Race Card on December 13, 2008 at 5:46 PM

Here’s a hints dumbass dudes. Shop for her and you won’t feel so stupid afterwards. Listen for five minutes a day..cummulative. You’ll be surprised what clues you can pick up.

Are all of you suckers really this unhappy? I mean really.

The Race Card on December 13, 2008 at 5:47 PM

I can’t wait until the next time some imp mentions Rachel Maddow’s looks, Hillary Clinton’s ankles or suggests Kathleen Parker is a whore. A whole lot of you nimrods have no room to complain about sexist advertising. You model the same behaviors you despise.

Good show dickweeds.

The Race Card on December 13, 2008 at 5:52 PM

I can’t wait until the next time some imp mentions Rachel Maddow’s looks, Hillary Clinton’s ankles or suggests Kathleen Parker is a whore. A whole lot of you nimrods have no room to complain about sexist advertising. You model the same behaviors you despise.

Good show dickweeds.

The Race Card on December 13, 2008 at 5:52 PM

I think it was your side that came up with “Caribou Barbie”, wasn’t it? “Igloo trash”? The party that loves women and working-class types? We just reply in kind.

ddrintn on December 13, 2008 at 6:15 PM

The Race Card on December 13, 2008 at 5:52 PM

Wow.

Bitter, much?

Seriously, get over yourself and lighten up. The reason so many guys are hyper-sensitive to this is because for the last 25 years it’s been nothing but guy-bashing in most of the entertainment media.

While I can’t speak for the other guys here, I personally take great offense to being constantly painted as an ignorant, insensitive, stupid, ugly buffoon worthy of derision from any attractive woman. Is it any WONDER that some guys take to extreme chauvinism? It’s a DEFENSE REFLEX!

Thankfully, I have a wife that generally appreciates me (yes, we have our differences, that’s life.) and I always work hard at getting her gifts she will like. Of the 10 years we have been married, I’ve managed to pleasantly surprise her 8 Christmases, 7 birthdays, and 5 Valentine’s days. Enough so that she RAVES about my gift to her family and friends for days afterward. All without buying some stupid overpriced bauble from the jewelry store.

wearyman on December 13, 2008 at 6:16 PM

I think it was your side that came up with “Caribou Barbie”, wasn’t it? “Igloo trash”? The party that loves women and working-class types? We just reply in kind.

ddrintn on December 13, 2008 at 6:15 PM

Play the board, not the player.

Your response is a classic thoughtless retort. You have no concept of my belief system other than you are offended at my calling out people on being duplicitous. I don’t mind. I have come to expect a dimly lit room, with various loudmouths and cretins bumping into each other — casting aspersions at other Republicans just because they dare to speak up.

I’m an individual, unafraid of the insults rained down upon free thinkers by lemmings and followers.

I have no side other than the truth.

Despite my conservative instincts and belief in an absolutely free market, conservatvie/Christian values and strict constitutionalism — all ideas that seem to evade contemporary Republicans — I am a Republican.

Put that in your peace pipe, stir it up with the crack, then draw deeply.

***
In case my original message has been lost:
Sitrep gets none.
Many of those complaining are a hardened bitter lot.
Sexism is a very common, often-lauded trait among my party comrades.
You are a follower; start a union.

Capisce? Copernicus? Capezio!!!!!!

The Race Card on December 13, 2008 at 6:48 PM

wearyman on December 13, 2008 at 6:16 PM

Whatever. You’re the guy who claimed proudly to have encountered kiddie-porn. Please don’t tire yourself out on me wearydude. I’m not worthy.

The Race Card on December 13, 2008 at 6:49 PM

I could have commented on this yesterday, but it was of low interest or impact. However, to all the HA commenters who are offended by one of about 3001 aspects of this commercial, you ought to be working for the Canadian human rights courts. You are the same people that write endless comments when someone else gets offended by some trivial slight

You’re way off. nobody called for the advert to be banned or the makers of the advertisement to be investigated or hauled up in front of a kangaroo court. We can decry the state of culture when a married man’s lack of thoughfulness is placed in a half-joking emasculating, totalitarian context in order for JC Penny to hawk their cheesy wares.

aengus on December 13, 2008 at 7:00 PM

I hope I didn’t imply the ad should be banned. Even bad taste has a place on the internet. No particular blog is implied. Just don’t get so upset when you see it or you will sound like a liberal/progressive/marxist.

As for your last sentence, I believe it should read: “… in order for JC Penny to hawk their cheesy Chinese wares”. I infer Switzerland, France, or Wisconsin when I think of the word “cheesy”.

Old Country Boy on December 13, 2008 at 7:59 PM

I hope I didn’t imply the ad should be banned.

Your comparison to the Canadian human rights courts did imply that. They are in business of restricting and banning speech contrary to Canadian citizens’ Constitutional rights.

Just don’t get so upset when you see it or you will sound like a liberal/progressive/marxist.

That leftists engage in cultural criticism does not mean that conservatives “sound like” leftists when they criticise culture from an opposite worldview. If anything conservatives do not engage in enough cultural criticism whilst Derrida, Focault etc. are mandatory reading in colleges and universities.

As for your last sentence, I believe it should read: “… in order for JC Penny to hawk their cheesy Chinese wares”. I infer Switzerland, France, or Wisconsin when I think of the word “cheesy”.

Hahaha.

aengus on December 13, 2008 at 8:11 PM

I used to think this stuff was sexist. Until my husband got me snow tires for my 40th birthday. Used snow tires to boot.
I now have a new nickname for him – Dual Bag.

heavenhelpus on December 13, 2008 at 8:58 PM

My (male, conservative, married) former pastor thought this was so funny he posted it on his Facebook page. Just sayin’. Yes, it’s over the top, but I don’t think it was meant to be taken too seriously.

Gina on December 13, 2008 at 9:13 PM

That was funny,kinda like a Planet of the Apes,
accept the apes were femenazi’s,

its a mad house,a mad house!!!!!Haha.

canopfor on December 13, 2008 at 9:14 PM

Here’s the perfect gift for your wife,or girlfriend,

a spatula,from Spatula City!!(I’m kidding!)Ha Ha.:)

canopfor on December 13, 2008 at 9:16 PM

canopfor on December 13, 2008 at 9:16 PM

ROFL!

Spatula City FTW!

:)

wearyman on December 13, 2008 at 9:29 PM

After thinking about this for a while. It is true that men get the bad rap. In every aspect of life. When hubby and I married. He bought me a small diamond. I have never liked diamonds, or other gems. Not a jewelry person at all. It is sad how our society can cast someone over material things. I thought the clip was funny though. Or maybe ignorant. When I said hubby has his own dog house. I meant he has a guest house that he has his computers in, and drafting tables. I fix computers in there also. We don’t go out much. We both love being home. I can understand how some took offense to this though. Does make one feel under pressure. Especially when on cannot really afford to splurge. They want to. But they are level headed. That is what I admire more. Material things are not what is important.

sheebe on December 13, 2008 at 9:41 PM

“Came in last night at half past ten; that baby of mine wouldn’t let me in, so move it on over, move it on over. Move over little dog cause the big dog’s movin’in.

This dog house here is mighty small, but it’s better than no house at all so ease it on over, drag it on over. Move over old dog cause a new dog’s movin’in.”

- Hank Williams

Constance on December 13, 2008 at 9:52 PM

Very fresh and original ad. Portraying men as selfish, uncaring and stupid a-holes. I’ve never seen that in an ad before. Kudos.

holygoat on December 13, 2008 at 9:59 PM

Sorry, boys. I thought that was hilarious.

Meryl Yourish on December 13, 2008 at 10:07 PM

aengus:

I’m not trying to turn this into a personal discussion. My comment about the CHRC was that some of the posters were actually writing about restricting and banning this ad. You were right in your statement, but you did not investigate my stated premise. As an old country boy, I’m not particularly interested in discussing culture differences. You aren’t going to convince me or anybody else, and I am not going to convince you. I do think our historical sanitized American culture is the best on this rock of a planet and have no tolerance for those who want to subjugate or restrict others.

Because I have an engineering-science background and nature, I have found reliance on historical philosophers to be rather esoteric and boring. However, I do like Foucault; I think he swings. My philosophies tend toward Kipling, Burns, Caesar, and Murphy.

Old Country Boy on December 13, 2008 at 10:36 PM

Your response is a classic thoughtless retort. You have no concept of my belief system other than you are offended at my calling out people on being duplicitous. I don’t mind. I have come to expect a dimly lit room, with various loudmouths and cretins bumping into each other — casting aspersions at other Republicans just because they dare to speak up.

Loudmouth? Cretin? I may be a cretin, but no loudmouth. I usually try to keep my comments short. And not very heavy on ad hominem attacks. That’s cretinous.

ddrintn on December 13, 2008 at 10:48 PM

Meh…I’ve seen better.

Dreadnought223 on December 13, 2008 at 10:57 PM

I’m an individual, unafraid of the insults rained down upon free thinkers by lemmings and followers.

I have no side other than the truth.

Despite my conservative instincts and belief in an absolutely free market, conservatvie/Christian values and strict constitutionalism — all ideas that seem to evade contemporary Republicans — I am a Republican.

Put that in your peace pipe, stir it up with the crack, then draw deeply.

***
In case my original message has been lost:
Sitrep gets none.
Many of those complaining are a hardened bitter lot.
Sexism is a very common, often-lauded trait among my party comrades.
You are a follower; start a union.

Capisce? Copernicus? Capezio!!!!!!

The Race Card on December 13, 2008 at 6:48 PM

Seems to me you’re the one not getting any lately. Mellow out, sheeesh.

I think the clip is lame, but inoffensive. I don’t see any big deal here.

ddrintn on December 13, 2008 at 10:58 PM

Gotta agree with AP on this one. I’ve grown tired of men portrayed as dumbasses all the time. It was cute for a while, but it’s getting downright annoying.

NoamSayin on December 13, 2008 at 11:20 PM

Seems to me you’re the one not getting any lately. Mellow out, sheeesh.

I think the clip is lame, but inoffensive. I don’t see any big deal here.

ddrintn on December 13, 2008 at 10:58 PM

I don’t know, ddrintn. I probably would get a little ticked off if someone said that I was on the other side just because they disagreed with me about a trivial topic.

baldilocks on December 13, 2008 at 11:25 PM

I don’t know, ddrintn. I probably would get a little ticked off if someone said that I was on the other side just because they disagreed with me about a trivial topic.

baldilocks on December 13, 2008 at 11:25 PM

Nah, I wouldn’t get that ticked off. Trivial topics don’t require double-barrel red-assed ripostes now, do they? Anyway, this cretinous loudmouth will go back to his crack pipe now. *rolleyes*

ddrintn on December 14, 2008 at 12:54 AM

I’d have been happy as anything with a RAM upgrade for my computer. But then again, I’m a professional computer babe.

Sekhmet on December 14, 2008 at 12:59 AM

Nah, I wouldn’t get that ticked off. Trivial topics don’t require double-barrel red-assed ripostes now, do they? Anyway, this cretinous loudmouth will go back to his crack pipe now. *rolleyes*

ddrintn on December 14, 2008 at 12:54 AM

Dude, I’m not ticked off. I get a kick out of this.

Read what Sitrep wrote and explain to me how the planets and constellations would ever align him with a woman. The rest of the suckers to whom I referred…well they’re just comical.

As for my “Crack Pipe,” well I am quite pleased to now have such an appropriate and catchy nickname for my penis.

The Race Card on December 14, 2008 at 1:12 AM

As for my “Crack Pipe,” well I am quite pleased to now have such an appropriate and catchy nickname for my penis.

The Race Card on December 14, 2008 at 1:12 AM

Wouldn’t that be a dickname?

The Race Card on December 14, 2008 at 1:13 AM

It must be Saturday night.

baldilocks on December 14, 2008 at 1:15 AM

As for my “Crack Pipe,” well I am quite pleased to now have such an appropriate and catchy nickname for my penis.

The Race Card on December 14, 2008 at 1:12 AM

Um, I was referring to my crack pipe. Well, peace pipe with crack and whatever you said thrown in. To draw deeply on. Etc.

ddrintn on December 14, 2008 at 1:19 AM

Like I said on another thread in mistake, we love you men. Mine just went from dead-to-the-world asleep to charging downstairs to my rescue when I made a loud CRASH throwing bottles out.

Sekhmet on December 14, 2008 at 1:20 AM

I used to think this stuff was sexist. Until my husband got me snow tires for my 40th birthday. Used snow tires to boot.

heavenhelpus on December 13, 2008 at 8:58 PM

Priceless!!!!

patrick neid on December 14, 2008 at 10:03 AM

So was that supposed to be funny?

18-1 on December 14, 2008 at 10:58 AM

After reading all these replies, and with all due respect, some of these folks are taking this ad way too serious. For an ad selling jewelry, I thought it was a hoot.
My curiosity is aroused when I read, then Googled, some of the names found on the page the lady is stamping ‘Denied’ on. Stop the video at 3:56 and you’ll see what I mean. Very interesting considering all the choices of paperwork they could have used in this cute little ad.

NashvilleRick on December 14, 2008 at 2:13 PM

NashvilleRick:

Wow! What an odd choice of “Denied” paperwork indeed! Fascinating pickup.

clorensen on December 14, 2008 at 3:05 PM

On its own, I thought it was okay. I laughed once or twice, but in light of the way men really are portrayed as a rule, I can see why you guys would be offended. As the mother of an 8 year old male, I get really tired of it, myself.

Last year my husband got me a gift certificate to a spa. I’m married to a very smart and thoughtful man. That said, I like more typically practical gifts too. I love gadgets that make my life easier or more fun. I would be a little offended if he got me a thigh master though. Of course, I have been saying I’d like one of those leg extension machines they have at the gym for a while. Ha, watch him get me one for Christmas. I will LMAO!

pannw on December 14, 2008 at 3:53 PM

WOW, some people take this serious for heavens sake. Consider all the cake commercials, and the like. If you find it difficult to laugh at this you definitely have a coping problem. Humorous in my eyes where as a male I just shake my head. I thought my father wanted me to go into real estate when I was young because he kept saying get a lot while you’re young, son.

mixplix on December 14, 2008 at 4:23 PM

Wow that was sooooooooooooo frickin funny………. I crapped my pants and punched myself in the balls five times. LMAO!!!!! OOOOOOOOOOOOOOOOOO My God that is the funniest commercial EVAHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!! I stabbed myself in the head with my fork it was soooooo frickin funny.

Poptech on December 14, 2008 at 7:08 PM

Rinehart came under fire earlier this month when he mailed a 16-page cartoon book as part of his re-election campaign that makes fun of gays and criticizes his political opponents. The book featured an angel who supports Rinehart and Satan, who supports his critics. It also included a gay man in a toga chasing a Boy Scout.

too funny

patrick neid on December 14, 2008 at 8:00 PM

Sexism is ok as long as it’s against men.

Looks like I’m no longer shopping at JC Penny.

hadsil on December 14, 2008 at 8:34 PM

Ha Ha What a stupid ad,made for stupid people. First off the wife is an ugrateful bitch. Second she is stupid too because the vac is worth alot more than the pos diamond pendent shown in this ad. I mean c’mon who buys diamonds at JCPenny’s. Oh well she is probably facing forclosure and won’t be needing a vac anyway.

sonnyspats1 on December 14, 2008 at 9:53 PM

Very dumb.

MsUnderestimated on December 14, 2008 at 10:48 PM

The average dude this ad is trying to convince to buy cheap jewelry is going to watch the 1st 15 seconds, decide it’s crap, and start looking for boobs.

Fail.

Mephistefales on December 15, 2008 at 12:33 AM

I don’t like commercials that bash men any more than I like the “all you need is a piece of jewelry and she’s yours commercials.

I think any women that would rather have a useless bauble over something that would make her more productive is just shallow useless harlot.

TheSitRep on December 12, 2008 at 5:42 PM

Exactly how productive are we supposed to be to escape the “shallow useless harlot” label? Good heavens.

I happen to love jewelry, and I also love any gift my husband gives me–he’s wonderful and kind and I can’t imagine my life without him. He buys gifts that show he thinks about me, wants me happy, and cares about me. A couple years ago he gave me pearls for Christmas and a .357 magnum for my birthday. That’s love.

DrMagnolias on December 15, 2008 at 11:26 AM

The ONLY ads that don’t make men seem like simpleton dolts and women as the only intelligent creatures on earth are the Captain Morgan Rum ads… and possibly, “oh, he went to Jareds”…Sigh.

Merry Christmas to all.

kirkill on December 15, 2008 at 12:08 PM

We solved this problem years ago. She buys what she wants and I buy what I want after we tell each other about it. I guess that is why we have been married 46 plus years.

dtrumpet on December 15, 2008 at 12:20 PM

Buy off the little Byatche with a piece of cheap jewelry from JC’s and you are out of the “Dog House”? Looks like more fun inside the dog house than with that bunch of persimmons’.

Hadsil has it right. Sexism is just fine when directed against men.

Kuffar on December 15, 2008 at 3:30 PM

Lame-o

saiga on December 15, 2008 at 4:35 PM

Comment pages: 1 2 3