Joe the Plumber will get three weeks of fame, it seems, and not just 15 minutes. John McCain released a new ad today called “Fight”, and he has now focused on the economy, thanks to a little plumbing in Team McCain’s house:
The last eight years haven’t worked very well, have they? I’ll make the next four better. Your savings, your job and your financial security are under siege. Washington is making it worse – bankrupting us with their spending.
Telling us paying higher taxes is “patriotic”?
And saying we need to “spread the wealth around”?
They refuse common sense solutions for energy independence. So every day we send billions to the Middle East.
We need a new direction and I have a plan. Your savings. We’ll rebuild them. Your investments. They’ll grow again. Energy. We’ll drill here and we’ll create a renewable energy economy. Lower taxes and less spending will protect your job and create new ones.
That’ll restore our country.
Stand up with me, let’s fight for America.
At one minute, this is an investment for television spots — but a wise one. Once again, McCain uses the effective technique of looking directly into the camera and speaking for himself. That gives him a chance to connect emotionally with the voters, rather than just showing up at the end of a series of quick-cut images.
The economic message works. McCain obviously wants to ride the “spread the wealth” redistributionism of Obama all the way to the finish line, using Obama’s populism against him. Could Joe the Plumber be the Poland of this campaign? It just might. The visceral reaction of Joe the Plumber to Obama’s bald redistributionist intentions may have finally highlighted the fact of Obama’s doctrinaire liberal policy. In a time of great economic insecurity, voters are paying close attention to these issues.
McCain needs to stay on this attack. Let Sarah Palin talk about William Ayers. McCain needs to demonstrate that Obama represents nothing more than another tax-and-spend redistributionist.