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McCain ad: “Folks”

posted at 8:50 am on October 8, 2008 by Ed Morrissey
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I’m not certain what the McCain campaign wanted to do with this ad. They either want to paint Barack Obama as extremely liberal or they want to make him look unpresidential. Unfortunately, in “Folks”, they try to do both at the same time and leave both arguments unsupported:

ANNCR: Who is Barack Obama? The National Journal says he’s the Senate’s most liberal. How extreme. But when pressed, how does he defend himself?

BARACK OBAMA: They’re not telling the truth. I hate to say that people are lying, but here’s a situation where folks are lying.

ANNCR: Mr. Obama, we all know the truth.

BARACK OBAMA: Folks are lying.

ANNCR: Not presidential.

This ad would have much stronger effect if the McCain campaign started giving examples of Obama’s extreme voting record. The National Journal rating has been used ad nauseam.  What did Obama vote for or against that shows his radical nature?  Let’s talk about how Obama was in the minority of his own party in voting against the confirmation of John Roberts, one of the most qualified nominees to the Supreme Court in recent history, belying his pretense of bipartisanship.  Get specific.

I’m not convinced that “Folks are lying” makes Obama “not presidential”, either.  If folks really are lying, then wouldn’t that be a rational response?  Without specifics about his radical voting record, the accusation falls flat.  Why not use the multiple accusations from Obama about racism instead?  That can’t be too hot to touch, since Obama himself made the allegations — and found himself criticized by ABC and the Washington Post for it.  Why hasn’t that made it into an ad?

McCain’s ad team has done excellent work in this campaign, but this one should have been tossed on the editing room floor, figuratively speaking.  Get tougher by getting specific.  This ad is too timid, and as a result doesn’t say much at all.


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To paraphrase Kinnison: It’s just an ad, people, it can’t hurt you, it’s just an ad.

Bishop on October 8, 2008 at 8:53 AM

HONESTY with Toughness, that’s what we need, or else

it’s HARRY + NANCY and Barack. If he didn’t stand up to the Chicago machine, why do we think he’d stand up to Harry and Nancy?

originalpechanga on October 8, 2008 at 8:54 AM

We need another ‘Celeb’ ad.

lodge on October 8, 2008 at 8:56 AM

Two big groups this morning, the NRA and Christian Conservatives, saying “Hello? Helll-oooo?” How I longed to hear a “Does life begin at conception?” or gun-control question among the economic and “zen” ones.

Marcus on October 8, 2008 at 8:58 AM

Poor ad. McCain needs to run against Obama and Congress.

How about hard hitting ads about Obama’s pattern of radical alliances and associations. Combine a radical Prez and a radical congress with a larger majority in both the House and Senate will result in a far left agenda without checks and balances.

moxie_neanderthal on October 8, 2008 at 9:02 AM

WILL WE EVER HAVE A LEE ATWATER AGAIN???????

pherrman on October 8, 2008 at 9:02 AM

Tie him to this ACORN voter fraud being ripped apart by FOX!

Tony737 on October 8, 2008 at 9:04 AM

Maybe Sarah can incorporate Obama’s opposition to the Born Alive Infant Protection Act into her stump speech. Does she ever have the moral authority to drive THAT point home.

Marybeth on October 8, 2008 at 9:05 AM

Ed, I disagree. The ad strips away all of Obama’s smiles and scripted reassurances, and illustrates the savagery underpinning his response to the most matter-of-fact challenge to his record.

RushBaby on October 8, 2008 at 9:05 AM

Total weak sister ad. Especially ineffective when Maverick himself called Obama a liar this week. Sure, it’s true, but sort of muddies the message. Besides, most people assume all politicians lie. Mr Pot, meet Mr. Kettle.

Hey guys! Remember these:

Supreme Court Justices
2nd Amendment
Abortion
Taxes

Helloooooo? Hell, most voters KNOW that neither candidate has a magic wand to fix the economy. But if they can be reminded that Obama is a nightmare on many of the issues that matter most to them, he’s toast.

Sugar Land on October 8, 2008 at 9:05 AM

Maybe it’s just an airwave filler until they cook some more up.

tru2tx on October 8, 2008 at 9:08 AM

The McCain campaign doesn’t have a clue what they’re doing. They need to let Palin run it. Why did McCain pull out of Michigan? News story this morning:

A NEW POLL SUGGESTS THAT MICHIGAN MAY BE A TOSS-UP REGARDING THE PRESIDENTIAL RACE. WHILE REPUBLICAN NOMINEE JOHN MCCAIN HAS PULLED OUT OF MICHIGAN, THE POLL SAYS THERE’S ONLY A FIVE PERCENTAGE POINT DIFFERENCE, AS DEMOCRAT BARACK OBAMA LEADS MCCAIN BY A 44-TO-39 MARGIN. THE MARGIN OF ERROR IS FOUR PERCENTAGE POINTS, MAKING THE RACE TOO CLOSE TO CALL AT THIS POINT, ACCORDING TO POLLSTER DENNIS DENNO, OF DENNO-NOOR RESEARCH IN LANSING.

And the reason he pulled all advertising in the state is????????

flytier on October 8, 2008 at 9:09 AM

I believe we need to start planning on what we will do if Obama becomes President (God help us). Libs are blindly in love with him and wont smell the stink until they realize they are not getting their government check…Perhaps if we can defeat him before he gets into office, maybe we can defeat him afterwards.

mindhacker on October 8, 2008 at 9:11 AM

McCain needs to add the voice over at the end of all these type ads to something like this: “I’m John McCain and I could have made this ad a lot more hard hitting and effective, but maybe I am thinking I really don’t want to be President anymore.”

And where do these ads run? YouTube and HotAir only?

albill on October 8, 2008 at 9:12 AM

I’m not certain what the McCain campaign wanted to do with this ad.

Ed

End of story. Totally aimless ad that a high schooler could have done better.

Jaibones on October 8, 2008 at 9:12 AM

Show him campaigning for Odigna in Keyna in a ad, tell what this thug has done. Then skip to Ayers and Wright….knock his teeth out McCain

jp on October 8, 2008 at 9:15 AM

What a totally crappy ad.

Zetterson on October 8, 2008 at 9:16 AM

McCain’s ad team has done excellent work in this campaign

Oh please, the entire communications apparatus from McCain down has been absolutely pathetic… it’s off key kind of like how deaf people talk…

ninjapirate on October 8, 2008 at 9:16 AM

Maybe Sarah can incorporate Obama’s opposition to the Born Alive Infant Protection Act into her stump speech. Does she ever have the moral authority to drive THAT point home.

Marybeth on October 8, 2008 at 9:05 AM

she needs to do this before end of week

jp on October 8, 2008 at 9:16 AM

They wanted to make him look extremely liberal, but as you say, they don’t support the argument. They let Obama get the last word for X sakes! How stupid is that?

This is gross incompetence on the McCain campaign’s part.

Buy Danish on October 8, 2008 at 9:21 AM

Not the most effective ad. Would have preferred the ad show both the interviewers questions and Obama’s reply.

But, this is not a stand-alone ad but a pebble to be added to over the next four weeks.

The most impacting aspect is Obama’s way of rebutting allegations” “It’s not true”….when added to the other (presumably forthcoming) denials, they will add up.

Captain America on October 8, 2008 at 9:21 AM

Tie him to this ACORN voter fraud being ripped apart by FOX!

Tony737 on October 8, 2008 at 9:04 AM

Big time! This would make the Obama camp respond.

Make Obama play defense to a series of sharp attacks on his radical past. Ayers is just the opening now push the case with ACORN, Wright, the CAC and others. Some of that will stick in the minds of voters.

McCain could do so much to dictate the tempo and direction of the remaining month of the campaign. Paint a picture of an unchecked liberal presidency and liberal congress.

moxie_neanderthal on October 8, 2008 at 9:29 AM

This ad is a microcosm of what is wrong with McCain. He lacks detail, articulation, and passion.
We need all of those three to save ourselves from this socialist becoming our president.

jencab on October 8, 2008 at 9:30 AM

This ad would have much stronger effect if the McCain campaign started giving examples of Obama’s extreme voting record. The National Journal rating has been used ad nauseam. What did Obama vote for or against that shows his radical nature? [...] Get specific.

A high school English teacher, before a writing assignment, couldn’t say this any better.

thuja on October 8, 2008 at 9:31 AM

This ad sucks. What a waste of money.

They need to be making ads showing Obama’s ultra-liberal tax and spend voting record. That will resonate with voters.

As for McCain’s debate performance, McCain needs to get off the “I’m more experienced” theme. It didn’t work for Hillary, and it won’t work for McCain either. The voters already know McCain is more experienced than Obama. What McCain needs to tell them now is how his greater experience will make a difference — for example, that he knows raising taxes and growing government is not the answer to every problem, and he won’t fall into that trap like the naive Obama will.

AZCoyote on October 8, 2008 at 9:43 AM

Why don’t they screen their ads through as many people as possible? Jesus, they’re tone deaf… worst campaign team ever…

http://noquarterusa.net/blog/2008/10/07/obama-is-hiding-a-radical-past/#more-5300
http://web.archive.org/web/20010723055650/www.newstips.org/blackchicago.html

Obama is to the left of the socialist… and Obama attended meetings with the socialists in the mid 90’s… he supported gay marriage in the mid 90s… get got in the way of preventing infanticide… and he attended a black nationalist church with a black value system which rejected “middle classness”… the preacher blaimed america for AIDS and damned america right after 9/11 when devout christinist Barack Obama was not in attendence… he worked hand in hand with a guy in 2 organizations who set bombs off at the pentagon is unrepentant about what he’s done and aimed to use the education system to acheive his goals… obama is the fulfillment of Ayer’s bombs…

By f’n george.. get your heads out of your asses Team McCain.. you have to narrate and piece all of this together… don’ t half-arse this

ninjapirate on October 8, 2008 at 9:43 AM

Interesting article by former CIA employee on Barack Obama’s membership in Democrat Socialists of America party through the 1990s linked to on corner.nationalreview.com :

Did you know that Barack Obama was affiliated with a leading national socialist party? Barack Obama didn’t include in his 2008 resume that he entered politics in the mid-1990s endorsed by Chicago’s leading socialists. This just keeps getting better and better. Barack Obama was an active participant in the 1990s, and a direct political beneficiary, of the Chicago New Party and, importantly, the Chicago DSA, a group of socialists affiliated with the Democratic Socialists of America.

Barack Obama attended and participated in meetings of the Chicago New Party and the Chicago DSA, the local affiliate of the Democratic Socialists of America.
Barack Obama sought the endorsement of the Chicago DSA which required rigorous scrutiny by the party’s Political Committee as well as Mr. Obama’s signature on a contract promising “a visible and active relationship with the NP.”
Barack Obama actively used the endorsement from the Chicago DSA.
Barack Obama won his DSA-endorsed and -backed campaign to secure his seat in the Illinois State Senate.
Barack Obama continued his involvement with the Chicago DSA — including directly asking the group to join “his task forces on Voter Education and Voter Registration” — and received their endorsements in subsequent campaigns.

Obama’s participation in and endorsement from the Chicago New Party and Chicago DSA, the local affiliate of the Democratic Socialists of America (which is the U.S. affiliate of the Socialist International) is quite clear:

According to the write-up on the July 1995 meeting of Chicago DSA and New Party membership, Barack Obama was one of about 50 people attending out of their then-300 member local group. Other documents below will demonstrate Barack Obama attended and participated in subsequent meetings.
The New Party rigorously evaluated its candidate endorsements and claimed “a winning ratio of 77 of 110 elections.” This was no passive endorsement.
Candidates must be approved via a NP political committee. Once approved, candidates must sign a contract with the NP. The contract mandates that they must have a visible and active relationship with the NP.—New Ground

Candidate Barack Obama participated as a panelist at the DSA-sponsored Town Meeting on February 25, 1996, entitled “Employment and Survival in Urban America”. As reported in New Ground,

Barack Obama observed that Martin Luther King’s March on Washington in the 1960s wasn’t simply about civil rights but demanded jobs as well. Now the issue is again coming to the front, but he wished the issue was on the Democratic agenda not just on Buchanan’s.

One of the themes that has emerged in Barack Obama’s campaign is “what does it take to create productive communities”, not just consumptive communities. It is an issue that joins some of the best instincts of the conservatives with the better instincts of the left. He felt the state government has three constructive roles to play.

The first is “human capital development”. By this he meant public education, welfare reform, and a “workforce preparation strategy”. Public education requires equality in funding. It’s not that money is the only solution to public education’s problems but it’s a start toward a solution. The current proposals for welfare reform are intended to eliminate welfare but it’s also true that the status quo is not tenable. A true welfare system would provide for medical care, child care and job training. While Barack Obama did not use this term, it sounded very much like the “social wage” approach used by many social democratic labor parties. By “workforce preparation strategy”, Barack Obama simply meant a coordinated, purposeful program of job training instead of the ad hoc, fragmented approach used by the State of Illinois today.

The state government can also play a role in redistribution, the allocation of wages and jobs. As Barack Obama noted, when someone gets paid $10 million to eliminate 4,000 jobs, the voters in his district know this is an issue of power not economics. The government can use as tools labor law reform, public works and contracts.

Obama subsequently secured his endorsement from the Chicago DSA
The local Democratic Socialists of America affiliate issued their Chicago DSA Endorsements in the March 19th Primary Election:
Barack Obama is running to gain the Democratic ballot line for Illinois Senate 13th District. The 13th District is Alice Palmer’s old district, encompassing parts of Hyde Park and South Shore.

Mr. Obama graduated from Columbia University and promptly went into community organizing for the Developing Communities Project in Roseland and Altgeld Gardens on the far south side of Chicago. He went on to Harvard University, where he was editor of the Harvard Law Review. He graduated with a law degree. In 1992, he was Director of Illinois Project Vote, a voter registration campaign that made Carol Moseley Braun’s election to the U.S. Senate much easier than it would have been. At present, he practices law in Judson Miner’s law firm and is President of the board of the Annenberg Challenge Grant which is distributing some $50 million in grants to public school reform efforts.

What best characterizes Barack Obama is a quote from an article in Illinois Issues, a retrospective look at his experience as a community organizer while he was completing his degree at Harvard:

“… community organizations and organizers are hampered by their own dogmas about the style and substance of organizing. Most practice … a ‘consumer advocacy’ approach, with a focus on wrestling services and resources from outside powers that be. Few are thinking of harnessing the internal productive capacities, both in terms of money and people, that already exist in communities.” (Illinois issues, September, 1988)

Luckily, Mr. Obama does not have any opposition in the primary. His opponents have all dropped out or were ruled off the ballot.

Barack Obama Continued Attending Membership Meetings of the Chicago DSA New Party
Obama attended membership meeting on April 11, 1996 where he expressed his gratitude for their support. The report shared that “Barack Obama, victor in the 13th State Senate District, encouraged NPers to join in his task forces on Voter Education and Voter Registration.”
Obama won his election with the help of the Chicago DSA’s New Party.
Chicago DSA notes in 1998 that Barack Obama eulogized Saul Mendelson, co-founder of the Debs Dinner.
In the fall of 1998, Chicago DSA’s New Ground’s editor offered nomination of Barack Obama for reelection.
When Barack Obama challenged Bobby Rush for the 1st Congressional District in 2000, the Chicago DSA opted to recommend both:
For Congressman of the 1st Congressional District, the Executive Committee was faced with two very good candidates. As we are not making endorsements but merely recommendations, we felt no conflict in recommending both Bobby Rush and Barack Obama.

Bobby Rush was the incumbent Congressman. He was also a candidate for Mayor of Chicago in the last municipal elections, endorsed by Chicago DSA. While he hasn’t always been the ideal Congressman from a left perspective (being a cosponsor of the “NAFTA for Africa” bill, for example), he’s generally been quite good. To volunteer, call 773 264 7874. Contributions may be made to Citizens for Rush, 514 E. 95th St., Chicago, IL 60619.

Barak Obama is serving only his second term in the Illinois State Senate so he might be fairly charged with ambition, but the same might have be said of Bobby Rush when he ran against Congressman Charles Hayes. Obama also has put in time at the grass roots, working for five years as a community organizer in Harlem and in Chicago. When Obama participated in a 1996 UofC YDS Townhall Meeting on Economic Insecurity, much of what he had to say was well within the mainstream of European social democracy.

Conclusion
Barack Obama has a long-term and sustained relationship with the Chicago DSA, an affiliate of the Democratic Socialists of America, and with the Chicago New Party. He participated in multiple membership meetings and in DSA-sponsored events, repeatedly sought their endorsement. This does not answer all questions about Barack Obama’s past relationships with multiple socialist groups. What the media need to find out is this: Has Barack Obama broken his ties with them> If so, when and why?

eaglewingz08 on October 8, 2008 at 9:44 AM

I’d like to see an ad asking if a guy who doesn’t have the sense to avoid associating with thieves and terrorists is really the guy you want picking the next supreme court justice.

Vashta.Nerada on October 8, 2008 at 9:44 AM

In my opinion, with Pennsylvania going down the tubes, “Bitter people clinging to guns, God, and religion” is this cycles “I voted for it before I voted against it” and I’ve only heard Sarah Palin use it, when McCain could have used it in front of millions of debate viewers, and to his face. How I hope he will with one debate left.

Marcus on October 8, 2008 at 9:45 AM

Pointless.

DrSteve on October 8, 2008 at 10:09 AM

Let the other shoe drop. this week, please.

flyoverland on October 8, 2008 at 10:16 AM

Was that ad actually for McCain???

Sounds to me like obama gets to call us liars over and over, pretty effective argument for obama thus far.

spypeach on October 8, 2008 at 10:21 AM

In any mention of Ayers this week, I haven’t seen the picture of Ayers stepping on the American flag. That one image speaks volumes. Show me that in an ad and really tie Obama to Ayers.

Canadian Infidel on October 8, 2008 at 10:27 AM

We are all too wonkish. This ad will play well with those he is trying to reach.

Get out of the trees, remember what is was like when you were a political lightweight. Then you will be able to see the forest.

csdeven on October 8, 2008 at 10:28 AM

Canadian Infidel on October 8, 2008 at 10:27 AM

That image is copyrighted. I don’t think McCain could get authorization to use it.

lorien1973 on October 8, 2008 at 10:32 AM

eaglewingz08 on October 8, 2008 at 9:44 AM

Would it be possible for you to provide a link?

csdeven on October 8, 2008 at 10:49 AM

The most impacting aspect is Obama’s way of rebutting allegations” “It’s not true”….when added to the other (presumably forthcoming) denials, they will add up.

Captain America on October 8, 2008 at 9:21 AM

Right on. The ad sets the stage for Obama’s future denials, and will expose his denials as just part of a pattern. I agree, just a precursor.

nyrofan on October 8, 2008 at 11:05 AM

The ad is fine . . . when tagged as the most liberal his only response is that “Folks are lying”. No rebuttal, just a vague denial without substance or fact. The implication is that this behavior typifies his entire persona.

Perhaps not the most effective ad . . . but nevertheless, effective

rplat on October 8, 2008 at 11:09 AM

This does not answer all questions about Barack Obama’s past relationships with multiple socialist groups. What the media need to find out is this: Has Barack Obama broken his ties with them> If so, when and why?

eaglewingz08 on October 8, 2008 at 9:44 AM

Ummm I can answer that. He broke ties with them yesterday, because it was published in the National Review, and he is running for President. Anymore questions?

petunia on October 8, 2008 at 11:10 AM

Jees. what a waste of money.

TheSitRep on October 8, 2008 at 11:39 AM

That was…inconclusive.

chiefeditor on October 8, 2008 at 11:56 AM

Yup. Poorly done ad.

They should have included the retraction Obama had to make from his “lying” allegation.

inconclusive…

McCain needs to realize that swing voters are swing voters because they don’t do their homework, will not research records or facts and are told how to vote by the media, family and friends.

Damiano on October 8, 2008 at 12:17 PM

I guess it boils down to what the meaning of ‘liberal’ is, eh, Barry?

Christine on October 8, 2008 at 12:49 PM

Stupid Ad. I didn’t come away with anything pro or con about Obama. Yank it fast — it wasn’t worth the bits used to record it.

unclesmrgol on October 8, 2008 at 1:00 PM

I came away with “Obama was ranked the most liberal senator.” That works. It would have been more effective if the ad followed up with more evidence of his extreme liberalism, but the lingering message is that he is the most liberal senator.

obladioblada on October 8, 2008 at 1:16 PM

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