McCain ad: “Better Off”

posted at 9:50 am on October 1, 2008 by Ed Morrissey

Today, the McCain campaign lets Sarah Palin carry a message for the first time since her nomination as John McCain’s running mate. Their latest ad, “Better Off”, uses clips from Palin’s acceptance speech to attack Barack Obama on the economy:

GOVERNOR PALIN: How are you going to be better off if our opponent adds a massive tax burden to the American economy?

ANNCR: Good question.

GOVERNOR PALIN: The Democratic nominee for President supports plans to raise income taxes, and raise payroll taxes, and raise investment income taxes. How are you going to be better off if our opponent adds a massive tax burden to the American economy?

ANNCR: The answer: we won’t.

Team McCain has managed to erode Obama’s lead on economic policy by continuing to attack his positions and votes on taxes and spending. Obama likes to cry foul at this, saying that his tax hikes would only affect the top 5% of American earners. That’s true, as far as direct impact, but Obama plans plenty of tax increases that would have an indirect and yet significant impact on the American economy, including a hike of capital-gains taxes that would cut off job creation and send a teetering economy further into a recession.

Future ads should make that more specific.  Talk about how taxing investment means fewer jobs, and how payroll taxes mean fewer jobs, and how vastly increased government spending means fewer resources for the private sector — and fewer jobs.  We also need more spots on how a kitchen-sink energy policy creates jobs and keeps American wealth inside America, which McCain discussed at the last presidential debate.


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A good way to let Palin get back to defining herself, rather than letting her be defined by SNL & the rest of the liberal media.

jgapinoy on October 1, 2008 at 9:53 AM

throw in a Ronald Reagan clip: “Govt. is not the answer to the problem, Govt. is the problem”.

actually, Palin should come up with her own version and deliver that message with some female qualities to it.

jp on October 1, 2008 at 9:54 AM

When is McCain going to take the proverbial gloves off?
He should come out and nail Obama Alinsky to the wall.
There is no shortage of ammo.

carbon_footprint on October 1, 2008 at 9:54 AM

Actually, factcheck.org says the tax cut would be for 81% of taxpayers, not 95% but who’s counting.

Claypigeon on October 1, 2008 at 9:56 AM

To abolish massive unreasonable taxes was why this country was founded it the first place. Nice to the the McCain/Pailin camp finally hitting a little bit. Hope this continues during the VP debate tonight.

Tommy_G on October 1, 2008 at 9:56 AM

A good way to let Palin get back to defining herself, rather than letting her be defined by SNL & the rest of the liberal media.

jgapinoy on October 1, 2008 at 9:53 AM

+1

Spirit of 1776 on October 1, 2008 at 9:56 AM

actually, Palin should come up with her own version and deliver that message with some female qualities to it.

Here:

Palin: At some point, a parent has to step back and allow her children to grow. Government could learn a thing or two from parents when it comes to the economy.

AubieJon on October 1, 2008 at 9:57 AM

need to point out the over Trillion in new spending programs Obama is proposing. and try to explain how he is not actually proposing a tax cut, but is playing with the numbers.

jp on October 1, 2008 at 9:57 AM

Sure, a great ad on the day the Senate is going to vote to soak taxpayers for $700B because of their own incompetence and corruption.

Whatever you think of the bailout, a message like that rings a little hollow these days.

BigD on October 1, 2008 at 9:57 AM

Obama justs believes in a trickle-down economy. Hurt the upper class, and have the pain trickle down to the poor.

Make the rich pay more, and have them pass down the pain to the middle class, and make them pass down the hurtin’ to the low-income earners.

“Gobama! Yah! Hurt those stupid rich people!” /stupid

Abby Adams on October 1, 2008 at 9:59 AM

Palin: At some point, a parent has to step back and allow her children to grow. Government could learn a thing or two from parents when it comes to the economy.

AubieJon on October 1, 2008 at 9:57 AM

Then add “Congress needs a spankin’/groundin’.”

- The Cat

MirCat on October 1, 2008 at 10:02 AM

Has anyone asked Obama where those green jobs numbers come from? I’d like to see him put a stake in the ground on those.

DrSteve on October 1, 2008 at 10:04 AM

Palin: At some point, a parent has to step back and allow her children to grow. Government could learn a thing or two from parents when it comes to the economy.

AubieJon on October 1, 2008 at 9:57 AM

The spirit is good, but the gaping hole left for the socialists to argue about the time BEFORE you let them grow is to large.

Editor on October 1, 2008 at 10:04 AM

By the way, I like the ad.

Editor on October 1, 2008 at 10:04 AM

wait, but is he ready to lead?

crr6 on October 1, 2008 at 10:07 AM

Editor on October 1, 2008 at 10:04 AM

Yeah, it does a hole in it, doesn’t it.

AubieJon on October 1, 2008 at 10:07 AM

Palin: At some point, a parent has to step back and allow her children to grow. Government could learn a thing or two from parents when it comes to the economy.

AubieJon on October 1, 2008 at 9:57 AM

And….
Palin: However, occasionally a parent needs to step in if a child is heading down the wrong path. Regulators tried to do just that with FM/FM, but the Democrats interceded on behalf of their cash cows there. (Show clip of hearings…)

Patrick S on October 1, 2008 at 10:07 AM

Wow. Did anyone else just hear Laura Ingraham? She is playing a web ad from Obama’s website that is using a seven year old kid. It is despicable.

carbon_footprint on October 1, 2008 at 10:10 AM

need to point out the over Trillion in new spending programs Obama is proposing. and try to explain how he is not actually proposing a tax cut, but is playing with the numbers.

There was another ad about that from yesterday.

Still, there need to be more ads showing that Democrats are to blame for pushing Fannie and Freddie into making risky loans, while McCain and other Republicans tried to rein them in in 2005, but was filibustered by Democrats. But maybe he needs to wait until whatever bailout bill passes before he says that, then he can blame the Democrats for the massive raid on taxpayers.

In addition, if a big bailout bill is passed at taxpayers’ expense, McCain/Palin can then emphasize that after financing the bailout, taxpayers can’t afford Obama’s tax hikes OR his trillion-dollar new spending.

Steve Z on October 1, 2008 at 10:11 AM

And….
Palin: However, occasionally a parent needs to step in if a child is heading down the wrong path. Regulators tried to do just that with FM/FM, but the Democrats interceded on behalf of their cash cows there. (Show clip of hearings…)

Very good! Does anyone know a 527 who will make this commercial?

AubieJon on October 1, 2008 at 10:13 AM

What the heck is it with Democrats in that they insist that everything under the sun be taxed?

pilamaye on October 1, 2008 at 10:14 AM

Claypigeon on October 1, 2008 at 9:56 AM

McCain should quote that at the next debate and then chuckle something like “I’ll bet my opponent didn’t realize I knew how to use the Internet.”

Kafir on October 1, 2008 at 10:16 AM

Has anyone asked Obama where those green jobs numbers come from? I’d like to see him put a stake in the ground on those.

DrSteve on October 1, 2008 at 10:04 AM

From counting carbon credits at Al Gore’s Tennessee mansion.

But that gives me an idea for a good parody ad. Do a photo-shopped video of Obama dressed up as Don Quixote trying to make wind turbines turn on a calm day (show a flag hanging limp on a pole to show the lack of wind). Announcer: “Obama’s 150 Billion Dollars of Your Money at Work.”

Steve Z on October 1, 2008 at 10:16 AM

What the heck is it with Democrats in that they insist that everything under the sun be taxed?

pilamaye on October 1, 2008 at 10:14 AM

The power to tax is the power to destroy.
The Democrats want to destroy anything and everything that isn’t controlled from Washington.

MarkTheGreat on October 1, 2008 at 10:16 AM

Yeah carbon, I am hearing it! Very EW!

As far as the ad goes, yeah it is good, but I agree that it does not go far enough. We have had the screaming memes against Democrats for decades over raising taxes, but it is time to do some Econ. 101 for the American public. At this time in America, the only thing most out there think is that the rich folks are what caused this along with Congress. While elements of that are most definitely true, there is not enough basic education as to how lowering capital gains, other taxes, and drilling are all tied into this mess and must be addressed in order for US to NOT have to pay for this bailout. Tell the voters what happens if Obama’s tax plan will be instituted. Draw a picture and color it in. Most people cannot go just on words and they need you to hold their hands and give them a visual. Flesh it out McCain people, who are asleep at the wheel!

freeus on October 1, 2008 at 10:17 AM

I love to hear people argue how Obama can impose hundreds of billions in new spending and pay for it all without increases in taxes on average Americans.

I hate hearing some people believe those claims.

BadgerHawk on October 1, 2008 at 10:18 AM

“A good way to let Palin get back to defining herself, rather than letting her be defined by SNL & the rest of the liberal media.” jgapinoy
Yes, and after that excellent clip of Sarah with ‘perky’ Katie, Matt Damon’s hysteria over her alleged ‘creationist’ stand on dinosaurs is no longer an issue…or maybe it is. They are so impervious to the truth.
Also, what the MirCat said. A dose of tough ‘love’ is in order.

Christine on October 1, 2008 at 10:19 AM

The ad would have been better if the announcer didn’t answer the question. Let the person ponder it for a while.

lorien1973 on October 1, 2008 at 10:20 AM

Wow! In the space of about 15 minutes we’ve written a killer ad on the economy for Sara-Cuda. If only…

AubieJon on October 1, 2008 at 10:21 AM

Why cant McCain come out and say this stuff himself?

Why rely on TV commercials to do it for you?

Enough commercials McCain! Get on TV and start saying this stuff live and in color!!!

Lets go McCain, commercials arenot good enough. People need to see you saying this stuff live and in person.

TheHat on October 1, 2008 at 10:22 AM

Abby Adams said: “Obama justs believes in a trickle-down economy. Hurt the upper class, and have the pain trickle down to the poor.” Yes, that’s what all socialists have in mind, it’s called re-distribution of wealth, and they want us to depend on the gov’t for everything, from cradle to grave…that’s not what we want for our children.

Christine on October 1, 2008 at 10:24 AM

—-What the heck is it with Democrats in that they insist that everything under the sun be taxed?—–

Socialism works great until you run out of other people’s money.

spec_ops_mateo on October 1, 2008 at 10:24 AM

wait, but is he ready to lead?

crr6 on October 1, 2008 at 10:07 AM

Obama? Definitely not!

techno_barbarian on October 1, 2008 at 10:25 AM

The power to tax is the power to destroy.
The Democrats want to destroy anything and everything that isn’t controlled from Washington.

MarkTheGreat on October 1, 2008 at 10:16 AM

Yes. And high income taxes don’t punish the rich, they punish people trying to get rich. The already-rich tend to support high income taxes because they don’t want yahoos moving in next door.

zmdavid on October 1, 2008 at 10:26 AM

Took them long enough. The decision by Mccain campagin to hand over Sarah palin to Bush Media team is the worst possible decision they could take. Hope they are trying to mend it.

promachus on October 1, 2008 at 10:28 AM

I think the term “Trickle Down Taxation” should be employed. Ask the question

When a business gets taxed at a higher rate, does the company just suck it up and move along, or do they pass it along to the families of America?

Trickle Down Taxation, Obama’s Plan.

JP1986UM on October 1, 2008 at 10:28 AM

Well,if you go back to Obamas acception
speech at the football stadium,the
Temple Pillars of Hope and Change,he
said,he was going to create,One
Million new jobs!!!

So,how is that going to be paid for!!!!!!

canopfor on October 1, 2008 at 10:30 AM

There was another ad about that from yesterday.

Still, there need to be more ads showing that Democrats are to blame for pushing Fannie and Freddie into making risky loans, while McCain and other Republicans tried to rein them in in 2005, but was filibustered by Democrats. But maybe he needs to wait until whatever bailout bill passes before he says that, then he can blame the Democrats for the massive raid on taxpayers.

Steve Z on October 1, 2008 at 10:11 AM

Not only that, but they should place Obambi square in the middle of the FM/FM situation as the lawyer he was for ACORN in 1995. Obama is only one real-world example of the systematic fleecing of the system while pushing for the socialization of America.

They need to hit that hard. The American People are pissed and just need the facts to make the wisest decision.

C’mon McC/Palin; make ads containing those facts!

techno_barbarian on October 1, 2008 at 10:30 AM

I think the term “Trickle Down Taxation” should be employed. Ask the question

When a business gets taxed at a higher rate, does the company just suck it up and move along, or do they pass it along to the families of America?

Trickle Down Taxation, Obama’s Plan.

JP1986UM on October 1, 2008 at 10:28 AM

That’s brilliant. I hope someone at the McC campaign is reading HotAir today. They’ve obviously got a top-flight production team capable of turning this stuff around in hours. That is exactly what needs to happen.

Right. Now.

techno_barbarian on October 1, 2008 at 10:35 AM

McCain has to come out fighting. Don’t send the VP to do the POTUS job.

McCain said when he gets to DC he is going to name names. Hey buddy, if you don’t start now, you won’t get a chance to do it in DC.

Me thinks the mavrick Rino may be a little to close the left side of the isle. Why else would he be holding back?

RobertInAustin on October 1, 2008 at 10:37 AM

Who cares what Barack Obama SAYS in any case?

He’s a Democrat.

The moment he’s inaugerated and especially with a rubber stamp Congress, taxes will skyrocket and the beneficiaries will be the usual criminals, i.e. Democrat donors.

And the media will provide cover for it all, blaming it on Republicans as usual.

NoDonkey on October 1, 2008 at 10:41 AM

Has anyone heard McCain speak of the “Lexington Project” since it’s inception??

I haven’t heard a peep…….odd?

omnipotent on October 1, 2008 at 10:42 AM

Obama just believes in voodoo economics.

Wave a wand and turn the masses into zombies believing that hurting the rich helps the poor. They chant and follow Dear Leader. Use mystical powers to create jobs by punishing businesses and business owners.

(Good thing Palin had a blessing protecting her from witchcraft… we will all wish we had that if Obama is elected)

Abby Adams on October 1, 2008 at 10:42 AM

Yeah, McCain is like a quarterback who throws amazing passes, caught flawlessly by his running back… who is then called by the referee for a violation and given a fifteen yard penalty.

The referee in this game is the media, and they are making sure that McCain cannot get his message out — he can’t move the ball forward.

I honestly think this election may go to Obama just because the media is so determined to get him the win. Then Obama and the Democrats will establish the Fairness Doctrine, shut down blogs with lawsuits, and the media will stand triumphant, the only voice people are allowed to hear.

Time to get a fresh cup of coffee and watch a Reagan video. Damn, this is depressing.

bonnie_ on October 1, 2008 at 10:47 AM

Team McCain has managed to erode Obama’s lead on economic policy by continuing to attack his positions and votes on taxes and spending.

That should read — as long as McCain keeps the bipartisan crap out of the campaign. Leadership is not groveling bipartisanship, McCain needs to be taught that lesson.

tarpon on October 1, 2008 at 10:52 AM

Very good! Does anyone know a 527 who will make this commercial?

AubieJon on October 1, 2008 at 10:13 AM

I don’t think actual candidates can collude with 527′s.

Editor on October 1, 2008 at 10:53 AM

I don’t think actual candidates can collude with 527’s.

Editor on October 1, 2008 at 10:53 AM

It’s against the law. Basically, that means Democrats can and Republicans can’t.

zmdavid on October 1, 2008 at 10:59 AM

Editor on October 1, 2008 at 10:53 AM

Well shoot. Then the McPalin campaign needs to make it.

AubieJon on October 1, 2008 at 11:00 AM

That should read — as long as McCain keeps the bipartisan crap out of the campaign. Leadership is not groveling bipartisanship, McCain needs to be taught that lesson.

tarpon on October 1, 2008 at 10:52 AM

Bipartisanship is OK if both parties act in good faith. It is actually possible at the state level, but as Zell Miller discovered, it’s impossible in Washington.

zmdavid on October 1, 2008 at 11:04 AM

One plus one always = two. This simply fact should warn the american income tax payers that not only is obama lying but in fact buying votes.

Since 40 to 45% of income earners pay NO INCOME TAXES HOW CAN OBAMA GIVE A TAX CUT TO 95% OF THE WORKERS IN THE U.S.

What obama is doing is promising the people who in fact pay no federal income tax that he will give them cash for thier vote!

TomLawler on October 1, 2008 at 11:43 AM

McCain should have been using Gov. Palin much sooner than now.

madmonkphotog on October 1, 2008 at 11:56 AM

Obama likes to cry foul at this, saying that his tax hikes would only affect the top 5% of American earners. That’s true, as far as direct impact, but Obama plans plenty of tax increases that would have an indirect and yet significant impact on the American economy,

I really doubt that this will work as most Americans don’t see a tax increase on someone else as a tax increase on themselves. Even if there is some indirect negative impact on them from a tax increase on someone else that claim is too counter intuitive for most people to believe it.

including a hike of capital-gains taxes that would cut off job creation and send a teetering economy further into a recession.

Cut off what job creation? The last several months have seen job loses and capital gains taxes have not been raised, in fact some years ago they were lowered.

If this is the best that McCain can do he might as well send Cindy over to meet Michelle to help her pick out drapes for the White House.

MB4 on October 1, 2008 at 12:00 PM

I think it’s a great ad- they have to override the image of Sarah Palin that’s out there now. She sounded great.

anniekc on October 1, 2008 at 12:23 PM

I am a member of Obama’s Truth Squad. This blog posting has been found in violation of Obama’s version of the Truth. Please expunge this entry from your server immediately.

Thank you for your cooperation.

James on October 1, 2008 at 2:41 PM

This adds does nothing to change the mind of voters, his tides to known terrorist and the campaign donations coming from Arabs countries will.

pukara61 on October 1, 2008 at 2:52 PM

Draw a straight line between higher biz taxes and lost jobs. People need it in 10 seconds. repeat repeat repeat

marklmail on October 1, 2008 at 3:45 PM