New McCain ad: “Overseas”
posted at 5:47 pm on September 19, 2008 by Allahpundit
Message discipline 101: If you’re going to drop five ads in a day, they probably shouldn’t be on five different subjects. Thus far, we’ve had one hitting Biden for his tribute to higher patriotism through confiscatory taxation; one on The One’s Fannie Mae connections; one on his general gutlessness when it comes to voting on bills that put him in a difficult political spot; one on his willingness to sit down with the heir apparent to Castro and Che Guevara; and finally a meat-and-potatoes economy spot. Which, let it be noted, goes much easier on Obama than Obama went on McCain when the subject of outsourcing came up last week.
Exit question: Is it worth using Romney as a surrogate in Michigan on the economy or is there just too much filthy-lucre baggage to overcome at the moment?
Blowback
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If the ads are going to different states, then message discipline isn’t a big deal. It’s hard for Obama to respond to all 5 at once.
If you spam a wide variety of messages; come are going to get through the cover fire.
I think McCain released all these on friday to try and capture the weekend news cycle. With Obama sitting on his economic plan (why?) the whole weekend, it’s probably a good idea.
lorien1973 on September 19, 2008 at 5:50 PM
Wow, it’s feast or famine! I like feast.
hoosiermama on September 19, 2008 at 5:51 PM
The weekend news cycle will be devoted to this ad blitz against Oslime-a. What will the polls look like Monday or Tuesday?
csdeven on September 19, 2008 at 5:51 PM
Why? If they are going to different markets?
Yes
Spirit of 1776 on September 19, 2008 at 5:51 PM
I think this ad is good. The other Michigan ad laid out what McCain would do to specifically help Michigan. This ad enhances the message by revealing what Obama’s plans would do to Michigan.
El_Terrible on September 19, 2008 at 5:52 PM
I voted for Romney in my state’s primary. He’s great on the economy and has a special relationship with Michigan and the auto industry through his father. But if they start putting him in TV ads in Michigan it just invites response ads with footage of Romney hacking away at McCain when they were opponents. Having Romney do interviews and explaining why Obama doesn’t understand the economy is the best way to use him.
D0WNT0WN on September 19, 2008 at 5:52 PM
Because he doesn’t have one?
laelaps on September 19, 2008 at 5:52 PM
I understand calling out to Michigan, but he really should be running the Fanny/Freddie as often as possible.
oakpack on September 19, 2008 at 5:53 PM
…outsourcing jobs overseas…hmmm…images of Leahy, Schummer…hmmm….
…how about mentioning one rather serious Democrat constituency for the outsourcing of jobs: big labor.
…no…however accurate, and however apparent to the folks in Michigan (as to the rest of us), it wouldn’t sell in Michigan….
Puritan1648 on September 19, 2008 at 5:54 PM
Love it! Keep ‘em comin’ Team Mav!
JAM on September 19, 2008 at 5:54 PM
Yeah, I think its similar to Kerry’s magical Iraq plan in 2004, too.
lorien1973 on September 19, 2008 at 5:56 PM
Heck yeah. He should be narrating it.
Tzetzes on September 19, 2008 at 5:56 PM
I agree with the people that say “Why not have 5 ads on 5 different subjects?”
This blitz just shows how ridiculous it is for Obama to even be a senator let alone the President.
MobileVideoEngineer on September 19, 2008 at 5:56 PM
Targeted to different media markets, then really no problem. Also, gives the impression of
1) how well funded McCain’s operation is in light of BO blowing off Dingy Harry’s request for some his campaign funds;
2) like with the aggression in Georgia, McCain knows the terrain, can formulate a response and respond in quick order rather than vote present as an empty suit;
3) his ad team is fast.
esperpento on September 19, 2008 at 5:58 PM
If the ads can get through the MSM filters then good – Bambi will have lots of hot spots to stamp out over the weekend.
I think McCain has no option but to go all out now. He blew it the last two weeks when he went defensive against Bambi. And letting that slimeball Gibson edit Palin’s interview was a disaster that McCain could have avoided by setting up some ground rules before the interview was granted. Now it’s uphill all the way.
rigdown on September 19, 2008 at 5:58 PM
Hell yes send Mitt! there. Send Rudy to New Jersey. Send Fred to Pennsylvania. Send (gulp) Huckabee to Iowa just for good measure.
SouthernGent on September 19, 2008 at 6:00 PM
McCain, should the approving at the beginning..
then have the add run..
Chakra Hammer on September 19, 2008 at 6:00 PM
Michigan jobs are migrating to Juan’s NAFTA Mexico. Overseas? Not so much. But hey, Juan will pay Michiganers $50.00/hr if they want to pick lettuce in Yuma.
Fletch54 on September 19, 2008 at 6:05 PM
If you’re going to drop five ads in a day, they
ditto.
Add one point- McCain is competing with 24/7 MSM Obama surrogates. The only way he can get a message out to a mass audience is through ads, since the media refuses to cover anything but Palin smears and repeating “McCain’s a liar” and “more of the same” on que from Camp Obama.
Damiano on September 19, 2008 at 6:05 PM
Love the clueless looking Forrest Gump pic they used for Obama.
The Ugly American on September 19, 2008 at 6:08 PM
Why would using a rich person be a bad idea in a state that has far too few rich people?
Is better to send a complete lose, say a Biden type?
Elizabetty on September 19, 2008 at 6:08 PM
McCain could very well be kicking himself for not selecting Romney as his VP. Romney would be hammering Biden and Obama right now on taxes, job creation, lack of any experience in the private sector, and the Dems ties to Fannie May and Freddie Mac. And he would do it with such confidence and conviction and detail that Obama would be on the defensive between now and election day.
joncoltonis on September 19, 2008 at 6:09 PM
True. Not only that but the ads are run in different states. Online we see them all at once, but most Americans won’t.
Connie on September 19, 2008 at 6:14 PM
Romney can still be hammering them on the economy, why hasn’t he been put out there to explain how he saved the Olympics and why? And then compare that to the Wall Street fiasco?
Common Sense on September 19, 2008 at 6:17 PM
But also, Allah, does the term “targeted ads” have meaning for you? I live in a state so dark blue that I get nothing but local ads and can sleep in all of Nov. 4th and it won’t make a difference (BTW, I am taking psychoactive meds because I feel disenfranchised, but I will vote anyway). So, I see none of these except on my computer.
I am not a target audience, but lots of somebodies in other states are.
marybel on September 19, 2008 at 6:18 PM
Not many cars and trucks are made in Mexico. Those jobs have gone to Japan and Korea and Taiwan and even Australia and China. High gas prices and higher CAFE mileage standards forced by Democrats make truck sales tank.
Michigan has a Democrat governor whose economic and tax policies have produced a one-state recession. Obama would send it into a full scale depression.
rockmom on September 19, 2008 at 6:20 PM
While it’s true Romney might well be a help with all that’s going on, don’t you think that Obama would have already run about a thousand “Romney hates McCain” ads by now? I think Palin was still a stimulating (to the base) novel choice, allowing JMac a lot more latitude with the indies, that Romney could never have provided.
marybel on September 19, 2008 at 6:30 PM
As a Michigander who voted for Romney in the primary, the answer is YES he has alot of goodwill here. With our state in the tank, the Kilpatrick mess, Granholm being unpopular there is tremendous potential for Michigan to go red in November.
echosyst on September 19, 2008 at 6:39 PM
C’mon Eeyore. It’s straight OODA. Give The One TOO MUCH to deal with. They’re all honest gripes, let’s see which one causes the most consternation and RUN WITH IT!
JeffWeimer on September 19, 2008 at 6:44 PM
The O! better watch out, next week it’s gonna be Rezko and Ayers. heh, heh.
JimK on September 19, 2008 at 6:57 PM
Well one ad is in Spanish. That is a for a targeted audience. This ad is from the RNC. Two are against Obama for his corrupt ties to Raines and Johnson. The last one is just a shits and giggles one to rile Joe Biden.
Jdripper on September 19, 2008 at 7:10 PM
The real story (and future hits) lie in how we got in the fix we’re in. Who bears responsibility, regardless of party? Who got what money from whom? What legislation was proposed, enacted or blocked that would have lessened the problem? Who just sat on their sorry a$$ and watched? What CRIMES were committed?
The entire nest of vipers needs cleaned out. Government spending needs CUT IN REAL DOLLARS (no baseline bvllshit).
Who will be best at getting this cleanup started? Easy answer there….
CC
CapedConservative on September 19, 2008 at 7:12 PM
AP continues to make people wonder why he’s a blogger on here. To think that these ads, when this is about Michigan specifically, are confusing and all put out in the same place is rather bizarre.
TTheoLogan on September 19, 2008 at 7:13 PM
Good ad for Michigan. Jobs are always Michigan talk around here, and with Granholm not doing so hot in the polls, I think this is effective.
You have to remember, Granholm ran on a very positive “change, invest in human capital, new technologies” platform in ’06. Obama is not nearly as energizing as Granholm on this subject, because Obama is not nearly as precise as she was about real anecdotes.
Personally, I’d still like to see an ad — maybe by the MI-GOP — running with “If the Democrats are willing to steal 80,000 votes for Barack Obama, what are they willing to do with your tax dollars?”
But that’s just the angry PUMA in me over the RBC decision mess on my State (and vote!). It was electoral welfare.
On Romney:
No, I don’t think he will help at all with the necessary demographics in Michigan. Palin would do much better than he ever could.
lansing quaker on September 19, 2008 at 7:41 PM
Wrong.
Vicente Fox to Michigan: Jobs lost to Mexico aren’t coming back
From one of Jorge and Juan’s backstabbing Mexican amigos.
Fletch54 on September 19, 2008 at 7:44 PM
I just signed a contract with the company I used to work for. Capitalism is good.
You here that Hollow Man?
Sapwolf on September 19, 2008 at 7:44 PM
Here? I think I mean ‘hear’. My typing sucks.
Sapwolf on September 19, 2008 at 7:45 PM
¡Qué Extraño! We have the Mexicans leaving Mexico for jobs here in the U.S. while our jobs are leaving for Mexico. So… who’s getting the jobs IN Mexico?
Mojave Mark on September 19, 2008 at 7:47 PM
The good thing with all these ads coming out simultaneously – when the MESSIAH tries to respond, people will have a hard time figuring out which one he’s responding to.
alwyr on September 19, 2008 at 7:50 PM
Why not? This is a rather bold tactic on the part of McCain’s Campaign. They are running several ads against Obama all at once forcing his hand to respond. If he doesn’t respond he faces the possibility of the truth being out there. If he does respond he has to spend money. Alot of money especially since TV advertising isn’t cheap.
The tactic is to drain the Obama Treasury before the crucial weeks of the Campaign. It is a gamble that McCain is taking as it is possible that Obama could have a much better fundraising month. But if Obama’s burn rate exceeds his replenishment McCain can better control the message the last few weeks.
theguardianii on September 19, 2008 at 7:50 PM
Something tells me that McCain is not as clueless as some make him out to be.
wise_man on September 19, 2008 at 8:00 PM
I might have to open that pocket book one more time.
I’ll do it on a credit card, so when the banks collapse, I won’t have to pay it back anyways! LOL
lorien1973 on September 19, 2008 at 8:17 PM
It’s a good ad.
Obama is working mighty hard in PA on that jobs overseas angle in order to frighten those bitterly clinging to their guns and Bibles. To rebut this nonsense, McCain’s team needs to tailor a similar ad for PA.
Obama does not have an economic plan. His “ideas” seem to evolve with developments in the news cycle or to envision some Utopia of top-down socialistic bliss.
McCain, however, in a stump speech today laid out some very specific ideas on the economy and how his plan affects Americans alarmed at the apparent financial meltdown and worried about their own pocketbook issues. The speech is linked here.
onlineanalyst on September 19, 2008 at 8:20 PM
http://noquarterusa.net/blog/2008/09/18/obama-the-master-plagiarist/#more-4895
very good stuff
Mercy4Me on September 19, 2008 at 8:27 PM
How can McCain and Romney know the pain the average American feels when they own about 1500 houses and are worth millions?
That attack would be repeated ad nauseam.
johnt on September 19, 2008 at 8:36 PM
How long can he keep the blitz on with the money situation?
KBird on September 19, 2008 at 8:40 PM
Allah,
Is there a new thread coming….soon…Bolton on Iran????
From H&C???????????????????
jerrytbg on September 19, 2008 at 9:43 PM
One comment on what some people have been saying in this thread: When was Romney that bad to McCain? All I really remember was McCain being really nasty to Romney.
OneGyT on September 19, 2008 at 10:24 PM
Agreed.
I think McCain has a very very good campaign management team. They actually see the big picture here. I see the guilt by association ads really sucking the money out of the Obama campaign when they try to react. McCain’s campaign has not been very reactionary they’ve recently gone on the offense and its going to play really well if they continue drumming him hard. But if he doesn’t respond they will have to hold back to pummel him in the last few weeks.
theguardianii on September 19, 2008 at 11:03 PM
Any ad that bashes Chuckie schmuckie Schumer and Patrick Lay-a-turd is OKAY BY ME.
Let’s roll!
ex-Democrat on September 19, 2008 at 11:09 PM
How can a white brother get hooked up with a J.O.B. at these advertising firms……………..?
Seven Percent Solution on September 20, 2008 at 4:13 AM
Hey Fletch, try turning up the O2 mix in your bubble. Wasn’t it Obama running to the left in the primaries, saying NAFTA is bad and he will deal with it harshly, all the while sending his surrogates to Canada to assure them he was just rousing the moonbat rabble – not to worry?
I remember my old Camaro well… “MADE IN CANADA”. That you so weakly try to tie this to immigration just shows that it is another direct hit. Do try to keep up, mouth breather.
rhodeymark on September 20, 2008 at 9:28 AM
The approach that McCain took is great. They will have BHO and his team running around in circles trying to refute, counter, or bury each of these subjects. Considering the “proven skill” that BHO has demonstrated at responding to ads, the BHO counters will likely offer even more fodder for the next run of ads.
In other words this approach is McCain giving BHO lessons on cat herding.
Nathan_OH on September 20, 2008 at 9:38 AM
too much filthy-lucre baggage
They can use Romney as long as BHO
iswas out in LA & Frisco milking those elites. It’s not like he wears a monocle or something.Gee – what with all the belt tightening, it a good thing McCain kept his public finance promise, eh Fletch?
rhodeymark on September 20, 2008 at 9:48 AM
McCain keeps making vague, misleading, half-truth filled ads that only ignorant people will believe. Why is that?
Are people to believe that all the economic woes of the past 8 years have come about exclusively from the actions of the Dem controlled congress in under 2? Republicans get a pass? Amazing!
Dave Rywall on September 20, 2008 at 10:01 AM
what country are you living in? economic woes, oh please, the last 8 years have been pretty good, low unemployment, steady growth..what do you want?
people know the Dems have blocked drilling for decades. people know the dems want higher taxes, and more gov spending, oh yeah thats a real recipe for economic growth…sure try econ 101
right4life on September 20, 2008 at 10:17 AM
Actually, in so much as jobs have gone anywhere, they have gone to states without union dominated governments.
Actually, I’m a bit unfamiliar with laws about unions. Is it true that your coworkers could vote in a union, forcing you to join it or loose your job? That has got to be unconstitutional.
Count to 10 on September 20, 2008 at 10:34 AM
Speaking of Econ101
-your unemployment rate is currently 6.1%, the highest since 2003. It has increased 1.4% in the past 12 months
-Subprime disaster
-Wall Street disaster
-National debt spiraling upward
-Housing starts at their lowest since the early 90′s -Inflation doubled in the past 2 years
-Dollar falling against the Euro
-Industrial production in decline for the past 4 years
YEAH! EVERYTHING IS AMAZING AMAZING AMAZING!
Dave Rywall on September 20, 2008 at 10:39 AM
Precision guided missiles.
Buckshot.
?
Definitely, a single fatal blow normally does the job. But we’re up against the undead. Buckshot won’t take down these multiple targets. So the precision guided missiles better be silver plated. Either that, or repeated daily.
maverick muse on September 20, 2008 at 10:39 AM
Other than sunbelt “states” where illegal aliens abound and “right to work” legislation prevents union potency (pros/cons), such governed locales include Mexico and even further to the Middle East, India and Turkey as auto makers. Japan is unique in Asian homogeneity and manages its own system. China & Korea have their own asian-power-player monopoly on industrial organization based upon accepting Chinese domination even as communism vents a new fascist experiment within Asia. India is uniquely situated as a most civilized example in Asia-minor with ties to the West. Sadly, Africa, with all of its resources including huge populations, remains the least capable of self control.
Yes. These are blatant generalities. But such observations are based upon specific production and outcome of labor efforts that make the news for consideration over my recent decades as well as knowing my American history from familial perspectives of educators, agrarians, skilled tradesmen and legal minds.
I am certain that Steve Diamond’s Labor/Union blog would illuminate where I be right and wrong.
maverick muse on September 20, 2008 at 11:59 AM
Obama has not run those ads. He would be suicidal to explain Romney here.
Romney won huge in the primaries. He was the guy I heard union hardhats talk about, that Romney would bring the jobs back. He is not an unknown, and with unemployment here at 10 percent statewide, and way higher in the SE jobs are the only issue.
I still cherish the great moment when McCain made a remark that those jobs are never coming back. Reporters ran to Romney who calmly and quietly stated “of course they can come back’
The DEMs could run a hundred ads showing McCain and Romney fighting. It would take Romney about 10 seconds to demolish those ads. He has a presence, and a confidence that Michigan craves.
It is desperate here folks. You cannot know what I am seeing. People going without food to put gas in broken cars to get to jobs cut to 20 hrs a week. It aint funny. People here are terrified. I am seeing a type of poverty I have never seen before. People still getting unemployment but wearing shoes worn into rags. Fast food business is dwindling. A local Coca Cola distributor talking about falling sales in Michigan said it was not less beverage consumed, but less people in the State to consume. As the mortgages default people are finally free to move
You wont see this in Canton, Bloonfield or Ann Arbor but you see it everyday in Taylor
Romney can turn around anything thrown at him from the primaries he is that trusted. You see, Romney believes what he says and that separates him from Obama.
Remember Roosevelt, “You have nothing to fear but fear itself”. That is the sound off Romney talking in Michigan
entagor on September 21, 2008 at 1:06 PM