New McCain ad: Hey, did you hear that Obama’s a celebrity? Update: On cue, the left cries racism

posted at 4:28 pm on August 11, 2008 by Allahpundit

Their internal polling on this meme must be stupendous to justify playing the same tedious note over and over and over. Not as clever as the Britney ad, not as funny as the Moses ad, and apparently misleading to boot: According to FactCheck, the only tax hike Obama’s supported for people earning $42,000 a year was a $15 increase, and that would have applied only to single taxpayers, not “everyone.” Why they’re going after him on this point when there are much sharper angles of attack available is beyond me, but stand by for another round of leftist hysteria about the GOP goofing on Obama’s appeal to women and what it means to those bitter, clingy, gun-toting xenophobes whose votes the Democrats would of course be honored to have.

Update: Josh Marshall consults his secret racial decoder ring and comes back — ta da — with a hit.


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Keep it coming, good stuff.

RobertInAustin on August 11, 2008 at 4:31 PM

Meanwhile, the DNC is holding a national Exxon-McCain day event tomorrow. Apparently they’re still ignoring the fact Obama’s received more from employees of the company than McCain.

amerpundit on August 11, 2008 at 4:32 PM

It looks like the strategy is to make Obama a laughingstock. The next ad should show McCain serious, somber, ready to lead on drilling ANWR and the offshore. That would be a 1-2 punch.

JustTruth101 on August 11, 2008 at 4:33 PM

now THAT is some funny stuff.

DrW on August 11, 2008 at 4:33 PM

Obama – the empty suit.

Right_of_Attila on August 11, 2008 at 4:33 PM

P.S. Obama IS a laughingstock…his worshippers just haven’t figured it out yet. They still have fairy dust in their eyes. (hmmmmm…maybe a Tinkerbell ad…)

JustTruth101 on August 11, 2008 at 4:33 PM

That was kind of cute, especially the inclusion of the Wayne’s World clip at the end. They need more viral ads like this, but cleverer and more attuned to an internet audience.

MB007 on August 11, 2008 at 4:34 PM

Well, it’s certainly creative, I’ll say that. Get ready to hear more from the opposition about “mud slinging” and “playing politics,” though. This from the guy who dishes it out much better than he takes it.

manwithblackhat on August 11, 2008 at 4:35 PM

JustTruth101 on August 11, 2008 at 4:33 PM

He is a fad, and when fads are over, they are OVER!

RobertInAustin on August 11, 2008 at 4:35 PM

I really liked this one, its even funnier than the Celeb ad.

Complete7 on August 11, 2008 at 4:35 PM

…..Yeahhhhh, this is going to backfire. Last part was funny though (“We’re not…” not to ruin it).

DanStark on August 11, 2008 at 4:36 PM

I poll “Strongly Agree”. Very Strongly. I love it!

BJ* on August 11, 2008 at 4:36 PM

LOL! I love the Wayne’s World touch at the end.

Is it possible that Republicans are finally learning how to play in what used to be Democrat territory? Gasp!!

Just keep killing them with humor. It works every time.

.

GT on August 11, 2008 at 4:37 PM

Needs more phallic symbols.

Rhinoboy on August 11, 2008 at 4:39 PM

Like I said in the thread for the last ad, I REALLY wish they’d ditch the outright lies. There are plenty of legit complaints that will resonate.

DaveS on August 11, 2008 at 4:40 PM

Soft eyes?

Did he yank one out and let her caress it?

fogw on August 11, 2008 at 4:41 PM

BTY, how long before the Democrats counter with “He’s the One” (Sung to “Still the One” by Orleans)

.

GT on August 11, 2008 at 4:42 PM

and apparently misleading to boot: According to FactCheck, the only tax hike Obama’s supported for people earning $42,000 a year was a $15 increase, and that would have applied only to single taxpayers, not “everyone.

To be fair, McCain has never said that Obama “will raise taxes” with regards to that 42,000 number. They keep just saying that he voted to raise taxes. They’re not specifically lying about his campaign.

jimmy the notable on August 11, 2008 at 4:45 PM

Let’s see what secret messages the liberals will find in this one. First, there are 3 white girls saying how much they love him meaning the GOP is hinting that Obama will steal all the white women. Second, a taco bell, which equals mexicans obviously dipping into xenophobia. Third the names of foreign lands, so Obama is not a true american. And last, the guy saying he was going to cry after seeing Obama, so Obama is not only black but gay? Oh yeah I forgot Obama’s giant clock phallus(Big Ben). I can’t wait to see what else they come up with.

Complete7 on August 11, 2008 at 4:46 PM

Their internal polling on this meme must be stupendous to justify playing the same tedious note over and over and over.

Perhaps Rove was correct when he surmised that Obama’s inability to pull away from McCain despite this allegedly being a Democratic year is reflecting some serious doubts about his ability to lead, with internal polling confirming that. I agree with the subtext that there may be a law of diminishing returns in playing this note over and over, but it may be that it just hasn’t fully played itself out yet. The McCain campaign just wants to fully ingrain the more hype than hope meme, and by the looks of it, they are having some success.

thirteen28 on August 11, 2008 at 4:46 PM

LOL! I love the Wayne’s World touch at the end.

GT on August 11, 2008 at 4:37 PM

I’m wondering if they actually got permission to use that. Will we see an edited version of this ad tomorrow?

JetBoy on August 11, 2008 at 4:46 PM

The very last part is the best I have seen.

KBird on August 11, 2008 at 4:46 PM

“I almost felt like crying”

Ha! What a loser! Run this ad over and over again! They shoulda said ‘First there was the Metrosexual, now meet the Obamasexual! It’s ok to cryyyyyyyyy.’

“We’re not worthy!” hahaha classic!

Tony737 on August 11, 2008 at 4:48 PM

hahaha nice

trailortrash on August 11, 2008 at 4:49 PM

Is it possible that Republicans are finally learning how to play in what used to be Democrat territory? – GT

It’s nice to see the Pubs using pop culture against the Dems. I’ve used it many times to make a point to a lib who otherwise wouldn’t understand what I was telling him.

Tony737 on August 11, 2008 at 4:51 PM

Hey, the first one hit such a nerve, might as well keep hitting the same nerve. Pretty soon, Obama will be on the TV crying on Oprah’s shoulder about how “mean” McCain is to him.

And McCain will mock him. And I will laugh even harder.

mjk on August 11, 2008 at 4:51 PM

Pre-convention, the ads make perfect sense, since the Democrats already have locked Obama into the rock-star image through Aug. 28, when he’s scheduled to give his acceptance speech before 75,000 shrieking disciples at Investco Field. Pushing the theme of Obama as a lightweight diva makes any type of hype the DNC plans leading up to the 28th work as much in McCain’s favor as it does in Obama’s direction.

On the other hand, after the light-and-pyrotechnic show at Mile High is over, the McCain crew needs to bring out more substantial ads to run from Labor Day though Nov. 4.

jon1979 on August 11, 2008 at 4:51 PM

Actually, these web-ads don’t attack Obama, they attack the Obamanauts – Obamaphilia – Obamalatry – call it whatever you want. Viewers can determine for themselves whether or not the Obama camp encourages or continues to encuorage and seek to exploit the phenomenon. What it does in the meantime is in part inoculate against any attempted revival of the charisma campaign, and challenge both the voters and the O-camp to fight on the issues and on the authentic character of the candidates rather than superficial imagery.

It’s very clever if you think the issues are on your side, and in fact sends that message very strongly as the underlying assumption of the ad – as in, of course anyone with a brain would choose McCain. As the be all and end all of the campaign, it’s obviously insufficient, but it’s essential battlespace preparation even if in the short term it’s unlikely to move the poll numbers.

Plus the McCain camp is probably under pressure now to maintain its YouTube lead…

CK MacLeod on August 11, 2008 at 4:51 PM

jimmy the notable on August 11, 2008 at 4:45 PM

To be fair, McCain has never said that Obama “will raise taxes” with regards to that 42,000 number. They keep just saying that he voted to raise taxes. They’re not specifically lying about his campaign.

That was VERY strongly implied when they said that you got it as a tax increase as “a perk” with Obama.

DaveS on August 11, 2008 at 4:54 PM

I watched that ad twice and some must have missed it… Where in there does it say why I should vote for John McCain for president?

Len on August 11, 2008 at 4:54 PM

Apparently they’re still ignoring the fact Obama’s received more from employees of the company than McCain.

An inconvenient fact.

tree hugging sister on August 11, 2008 at 4:55 PM

Well Allahpundit there you go again,

the only tax hike Obama’s supported for people earning $42,000 a year was a $15 increase, and that would have applied only to single taxpayers,

Explain why single people should bear the taxpaying brunt for America, is it because single people don’t have any need to keep as much of their own money as married people?

BDU-33 on August 11, 2008 at 4:55 PM

DaveS on August 11, 2008 at 4:54 PM

Oh, I’m sure it was strongly implied, and I noticed it. But in this ad and the last one, they haven’t explicitly said “Obama will raise your taxes if he is elected president.” Its more the general “idea” that he supports higher taxes, even if his plan claims that he won’t raise them.

jimmy the notable on August 11, 2008 at 4:58 PM

I disagree, Allah, I think this line of attack is perfect. It comes off as lighthearted but features some serious jabs. I don’t know why they keep throwing in some random image right at the end (Titanic in the first one, Wayne’s World in this one), it’s distracting. Otherwise a solid ad.

Karol on August 11, 2008 at 5:00 PM

If the dem primary taught us anything,it’s Obama has a political glass jaw and that Hillary found it too late.

swami on August 11, 2008 at 5:03 PM

I’m single and make more than $42000.00 a year. I don’t think the government deserves $0.15 more from me. They need to do what I’ve had to do, adjust spending. No More Pork. And get the he!! out of my way.

Les in NC on August 11, 2008 at 5:05 PM

haha Soft eyes? I bet he gets a lot of votes for that alone. lol

I liked the ad.

becki51758 on August 11, 2008 at 5:06 PM

Soft eyes? I bet he gets a lot of votes for that alone. – Becki

And don’t forget those pearly white teeth!

Tony737 on August 11, 2008 at 5:11 PM

It’s a cute ad. It looks like it’s meant for online distribution only, though, since it doesn’t contain the “I’m John McCain and I approve this message” tagline. Guess what that means? Viral video baby!

Outlander on August 11, 2008 at 5:12 PM

Yeah, but can he sing?

EJDolbow on August 11, 2008 at 5:15 PM

I disagree this was the best ad of the three.
I love the O-seal being used.

carbon_footprint on August 11, 2008 at 5:18 PM

Obama and Hillary both voted in March to retire all Bush tax cuts except those on the bottom 2 brackets:

Obama and Clinton both promise to reverse Bush’s tax cuts for wealthier taxpayers, but the Democratic budget they’ll be voting for would allow income tax rates to go up on individuals making as little as $31,850 and couples earning $63,700 or more.

Link</a.

Chuck Schick on August 11, 2008 at 5:18 PM

Showing my age here, but I remember back in the late ’80s Sen. Alan Cranston of California absolutely killed his opponent, Ed Zschau, with an ad like this that had a Wolfman Jack imitator doing an “ad” for “Ed Zschau’s Greatest Hits” or somethinglike that. It made all the TV news shows and turned Zschau into a laughingstock almost overnight.

I love this attack, and I think McCain does need to keep it up until it sticks.

rockmom on August 11, 2008 at 5:19 PM

They could have left out the “tax increase perk” and the ad still would have worked.

Great ad, imho.

pullingmyhairout on August 11, 2008 at 5:21 PM

1. This is not `92. Voters will care much more about tax increases than the deficit. (And McCain’s plan is not exactly austere.)

2. Pointing out Obama voted for the tax hike on the middle-class (and 66K for a family is not “the rich”) highlights the gap between what he says and what he does. It attacks him both as a progg and as untrustworthy.

3. The fact that political junkies might think McCain is going to the well too often on the celebrity theme does not mean that normal people have been over-exposed to it.

4. Perhaps the point is to provoke “another round of leftist hysteria.” Maybe regular voters are turned off by the reaction to the ads.

Karl on August 11, 2008 at 5:23 PM

I’m not so impressed by this one, particularly the Taco Bell reference.

Buy Danish on August 11, 2008 at 5:26 PM

PS: This type of ad also helps shape perceptions of Obama’s big Convo stadium rally. Normal people will think it’s 75,000 idiots like the ones in this ad.

Karl on August 11, 2008 at 5:26 PM

Rockmom-

I am an Angeleno… I havent heard the name Ed Zschau in years… remember his ads where they’d say his name long and drawnout so everyone could pronounce it? Terrible.

ZZZZZZZZZZZZSSSSSSSSSSSSCCCCCCCCCCCCCHHHHHHHHHHHHHAAAAAAAAAAAAAUUUUUUUUUUU

Chuck Schick on August 11, 2008 at 5:27 PM

McCain’s ad people need to go and find Joe Izuzu and get him to act as the new salesman for Obama!

sabbott on August 11, 2008 at 5:32 PM

The last clip at the end cracked me up.

CP on August 11, 2008 at 5:32 PM

AP,

I think you underestimate the ad. It hits on Obama’s lack of experience, tax increases (with the mis-statement duly noted) and the Wayne’s World “We’re not worthy” good for a laugh.

Right_of_Attila on August 11, 2008 at 5:33 PM

What I like about this one is the quotes from actual supporters… you can’t make that stuff up… most of his supports really are clueless when it come to issues and the need for experience, and that point is well demonstrated.

I do think McCain needs to do a follow-up ad stat!

Hunt035 on August 11, 2008 at 5:34 PM

Obama invited this ad with his stupid response ad that was the subject of an earlier post today.

dumb, dumb, dumb. But hey, whatever it takes Obama’s folks to lose the election, please let them continue to do it.

funky chicken on August 11, 2008 at 5:40 PM

Karl, good comments

funky chicken on August 11, 2008 at 5:41 PM

I think the laughingstock approach is a winner. Keep pounding this message. The good thing is that there’s probably a ton of video to insure a huge number of ads.

Also, after Obama gives his over-the-top oration at the convention, McCain has to figure a way to deliver and communicate his convention speech in a direct, no nonsense way. He must contrast Obama’s fluff with a focused, laser like communication that starkly mocks The One.

PC14 on August 11, 2008 at 5:48 PM

Great stuff. Love that H’mo in the begining.

LtE126 on August 11, 2008 at 6:01 PM

I LIKE it.

elraphbo on August 11, 2008 at 6:01 PM

Hmmmmm….didn’t Taco Bell win the Franchise War in “Demolition Man”? What is McCain trying to tell us?

.

GT on August 11, 2008 at 6:07 PM

This is an interesting approach. Instead of attacking Obama, attack the Americans who support him.

crr6 on August 11, 2008 at 6:18 PM

I wonder if Team McCain was smart enough to remember to get the okay to use that Wayne’s World clip at the end this time.

Typhonsentra on August 11, 2008 at 6:20 PM

Best.Ad.Ever

mylegsareswollen on August 11, 2008 at 6:22 PM

How long’s it been since Barry did anything but respond to McCain?

That’s all you need to know about how well this line of attack is working. AP, you obviously just don’t get it. This was clever and witty and right on the mark.

Every one of these ads is a body blow to Barry. Each one takes a little more wind out of him and makes him look just a little more foolish. McCain doesn’t need to dryly pontificate on the deficit in August; he needs to make Obamamania look like a religion of fools.

Team Maverick needs to keep pounding him in the ribs with this stuff til the convention, then outline his own case in the fall, as well as blow Barry out of the water in the debates.

Y’know, one thing though, I’ve been saying all along that I think Barry’s an empty suit, but I may have to stand corrected. He’s got George McGovern and Jimmy Carter and even Thomas Dewey (who was famously said to have lost because he could strut sitting down) in there.

He’s going to take an epic beating.

Typhoon on August 11, 2008 at 6:22 PM

Exactly Typhoon,

This line of attack is stripping Obambi of the only thing he’s got going for him: his newness and celebrity.

When he’s been stripped of his life support, pretty soon he’ll be forced to offer up substance; he’s got none.

mylegsareswollen on August 11, 2008 at 6:29 PM

This is an interesting approach. Instead of attacking Obama, attack the Americans who support him.

crr6 on August 11, 2008 at 6:18 PM

The series of ads shows the vapidity of way too many Obama supporters. It is intended to discourage people from voting for him on grounds of popularity. And, exposing the stupidity of a large swath of his supporters doesn’t seem like a bad idea to me.

Buford Gooch on August 11, 2008 at 6:34 PM

Only the right has a sense of humor. Just keep ‘em coming.

Obama will suffer the death of a thousand cuts. (figuratively folks)

Mojave Mark on August 11, 2008 at 6:42 PM

The series of ads shows the vapidity of way too many Obama supporters.

Yeah! Like 5 or 6 people!
Anyone who supports Obama (about half the country) should be deeply offended by this line of attack. If the “cling to their guns” remarks were patronizing and offensive, what does that make this ad?

crr6 on August 11, 2008 at 6:46 PM

They need to keep this up right up until Obama does his acceptance speech at the stadium instead of the convention hall where everybody else speaks from. If he can get more of this on TV then Barry will just crystallize the image that McCain branded him with.

RW_theoriginal on August 11, 2008 at 6:49 PM

Yeah! Like 5 or 6 people!
Anyone who supports Obama (about half the country) should be deeply offended by this line of attack

Half the country? Don’t think so. The loons are coming home to roost.

wepeople on August 11, 2008 at 6:56 PM

You know, if Jay Leno had produced this it would be okay with the Left.

GT on August 11, 2008 at 6:59 PM

Update: On cue, the left cries racism.

Seems more like an example of ragism — as in “He’s all the rage.”

Dr. Charles G. Waugh on August 11, 2008 at 7:04 PM

A:
“Tax increase on everybody earning over 42000 a year” = bullsh*t lie.

B:
Footage from Wayne’s World:
1: Did they pay for its use or get permission from Paramount?
2: I highly doubt Mike Meyers (a Canadian) or Dana Carvey are McCain supporters.

C:
This horribly lame, classless, unprofessional video will be yanked soon enough.

Dave Rywall on August 11, 2008 at 7:08 PM

It looks like the strategy is to make Obama a laughingstock. The next ad should show McCain serious, somber, ready to lead on drilling ANWR and the offshore. That would be a 1-2 punch

Get McCoot a plaid wool jacket, an orange plastic ‘Bob Dog’ hat (with the earflaps down) and an ice fishing augur and let him be first to drill in ANWR…

GeneSmith on August 11, 2008 at 7:24 PM

What was with the Taco Bell filler? Shouldn’t they be using all the time to effectively hammer a sophisticated message behind the humor?

These ads should be devastatingly brilliant, not just good enough. McCain’s people seem to be using “silly and fun” as an excuse to not work as hard to hit a home run. The overall plan is great, but each of these new ads have had obvious weaknesses.

econavenger on August 11, 2008 at 7:31 PM

McCain’s ad people need to go and find Joe Izuzu and get him to act as the new salesman for Obama!

sabbott on August 11, 2008 at 5:32 PM

HEH!!

‘How does 900 miles an hour sound…??’

BigWyo on August 11, 2008 at 7:40 PM

What the heck are we supposed hit a popular celebrity author, who happens to be an arrogant, empty suit of a politician, with? Tough government policy questions?

If the Dems wanted that then they should have nominated a celebrity that gives advice, not one who takes it from a crowd of thousands of half-wit advisors and celebrities.

Clooney/O’Donnell ’08!!

Dusty on August 11, 2008 at 7:40 PM

Yeah! Like 5 or 6 people!
crr6 on August 11, 2008 at 6:46 PM

Well let’s throw your dumb ass in there and make it 7.

BigWyo on August 11, 2008 at 7:42 PM

A:
“Tax increase on everybody earning over 42000 a year” = bullsh*t lie.

B:
Footage from Wayne’s World:
1: Did they pay for its use or get permission from Paramount?
2: I highly doubt Mike Meyers (a Canadian) or Dana Carvey are McCain supporters.

C:
This horribly lame, classless, unprofessional video will be yanked soon enough.

Dave Rywall on August 11, 2008 at 7:08 PM

It Must Be a good ad….look who’s peeing all over itself…

BigWyo on August 11, 2008 at 7:46 PM

stand by for another round of leftist hysteria about the GOP goofing on Obama’s appeal to women

Inspiring this is probably the whole point of the ad.

someone on August 11, 2008 at 7:50 PM

It looks like the strategy is to make Obama a laughingstock. The next ad should show McCain serious, somber, ready to lead on drilling ANWR and the offshore. That would be a 1-2 punch.

JustTruth101 on August 11, 2008 at 4:33 PM

Bingo! There is such a thing as overplaying your hand, and the best ad strategy Mac could engage at this point would be to pull back on the comedy ads for a bit (now that he’s got Obama on the defensive) an let more Americans get to know what he is for and what he will do. After that, go for another round of poking fun at The One. Rinse and repeat util November.

steadyrock on August 11, 2008 at 7:51 PM

Ben Smith is on the same page as Marshall, and offers this gem:

A cynic might see this as a bit of Putinesque skirmishing on the border of race designed to provoke the other side into a broader war.

http://www.politico.com/blogs/bensmith/0808/McCain_Fan_Club.html?showall

Putinesque skirmishing on the border of race??

If it wasn’t so deliciously mockable, I’d be offended.

Infidoll on August 11, 2008 at 8:08 PM

Ah – Hah!!
The link in the update, it goes to a web site called Ace of SPADES. Clearly a racist web site, based on the name.

McCain just needs to be himself, find a reasonable VP nominee, and pay no attention to the phoney-baloney cries of racism.

Some lefties will take that route no matter what McCain or any of his supporters say, especially if Obambi’s poll numbers sink (as they surely will).

Papa_Joe on August 11, 2008 at 8:15 PM

Not as clever as the Britney ad, not as funny as the Moses ad

I don’t know, I don’t think it was all that bad… listening to the idiotic comments from his supporters was pretty damn funny, and an example of how shallow and stupid they all are.

RightWinged on August 11, 2008 at 8:32 PM

As for Dana Carvey’s politics, I’ve seen mention many times that he is conservative. Here’s one list, for whatever it’s worth:

http://www.freerepublic.com/focus/f-news/1010544/posts

PC14 on August 12, 2008 at 12:29 AM

Here’s the equation:

1) Mock Obama for being a shallow celebutante.

2) Mock the girls and “metrobamasexuals” who faint over him and mess with their pretty little heads.

3) Force Obama to come to the defense of his celebrideity and the fragile psyche of his worshipers by claiming to be deep and serious, while at the same time running his own counterproductive celeb ads with the theme of: “I know you are, but what am I?”

Now here’s where it gets good…

4) Throw the potential knockout by painting him alternatively now as one of those annoying “serious thoughtful celebrities” we all hate worse than the shallow ones. In this case the celeb is actually trying to play and be President/messiah with George Clooney as his personal advisor (Clooney is playing what would be the Tom Cruise role if L Ron Hubbard were running for prez). It’s a perfect setup for the coup de grâce, because at the end of it all Obama is defined as one of two types of annoying celebrities and has no way to escape unless he really can do miracles.

econavenger on August 12, 2008 at 2:27 AM