Coleman ad: “Wyatt’s Mom”

posted at 9:30 am on July 30, 2008 by Ed Morrissey

Norm Coleman has released his latest ad in his re-election bid against Al Franken for the Senate.  This ad takes a different direction than his last few entries, choosing a much more serious tone — while ignoring his opponent:

Wyatt was diagnosed with Wilms’ Tumor, which is a form of childhood kidney cancer in February of 2004. On a routine screening, they found a spot on his right kidney. We knew that there needed to be more research done for Wilms’ Tumor, because the drugs that we were using were drugs that were developed in the 1960s. We attended a meeting for CureSearch, and within two hours of being in the meeting, we knew that there was no funding for childhood cancer. We had eight meetings that day, and Senator Coleman’s office was the last meeting of the day. We knew before we left his office that he was going to help us do something about the lack of funding for Childhood Cancer. And then in the months after that, Senator Coleman authored the Conquer Childhood Cancer Act. Senator Coleman is a lifeline for every family of a child who has been diagnosed with cancer. He’s not just my Senator. He’s my friend.

Kris Rech had reason to celebrate yesterday, as President Bush signed the CCCA that Coleman wrote.  The Coleman campaign released the video yesterday in connection to the bill’s passage into law.

What does this ad tell Minnesotans?  For one thing, it looks like Coleman has decided to focus more on his own service than on the peccadilloes of Franken.  That has a lot to do with Franken’s sinking in the polls, with some showing him 15 points behind Coleman.  It also looks like Coleman’s campaign has decided to get away from the idea of outperforming Franken in humor, which really isn’t all that hard to do anyway.

The ad is careful in highlighting his service to Minnesotans as well.  Coleman doesn’t talk about pork-barrel projects, which given the mood right now would be a huge mistake.  Instead, he shows how he has focused on Minnesotans (and Americans in general) who needed a boost and how he made that happen.  Some conservatives may quibble about the federal government’s role in medical research, but in this state, this will play very, very well.  Coleman made the system work for Minnesotans by taking his job seriously — and that’s a winning message here for a man who has a commanding lead already.

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Good ad – also brings to mind how Coleman has accomplished far more in his first Senate term, than Barack Obama.

NoDonkey on July 30, 2008 at 9:37 AM

I flinch when the government gets involved in medicine. I do not know what is in the bill but I would prefer large tax incentives for drug companies that treat effectively or cure diseases instead of funding research directly. Good for Coleman anyway. It shows he can follow through and be steadfast. He and McCain should coordinate ads. Make Coleman and McCain look like stalwart candidates, that make tough decisions, follow through, and keep their word.

Theworldisnotenough on July 30, 2008 at 9:38 AM

Good ad – also brings to mind how Coleman has accomplished far more in his first Senate term, than Barack Obama.

NoDonkey on July 30, 2008 at 9:37 AM

True, Coleman had accomplished more. But Obama has a certain quality, I am not quite sure what it is, that makes his meager accomplishments count for so much more.

gridlock2 on July 30, 2008 at 9:44 AM

Great ad, Al can point to his campaign to dodge taxes…

right2bright on July 30, 2008 at 9:51 AM

This is a good ad for Minnesota, which is home to the Mayo Clinic, you know that world renowned medical facility that people from all around the world come to for treatment and care, including many world leaders instead of those places that have nationalized healthcare.
He must be careful to not “nuke the fridge” by stepping into the arena of national healthcare.

Just A Grunt on July 30, 2008 at 9:55 AM

I’m from Minnesota and Coleman is a class act compared to the other idiot running for the Senate!

sabbott on July 30, 2008 at 10:02 AM

Have you seen Norm lately? I saw him smile recently and was looking for the missing white picket fence.

The man has the whitest and largest veneers on the PLANET….

Dr. Gecko on July 30, 2008 at 10:10 AM

I hope this works for Sen. Coleman.. But Rick Samtorum had a similar story of helping families dealing with autism, ran some wonderful ads featuring families he had helped, and it didn’t mean squat. So I wouldn’t get carried away here.

rockmom on July 30, 2008 at 10:19 AM

Yup- another tear jerker ad, suffering child, fearful Mom used to support a Senator who authored a program that can find no authority for its passage anywhere in the Constitution.

Amendment X on July 30, 2008 at 10:24 AM

Just how screwed up is Minnesota, when Franken polls ahead of Coleman?

Think_b4_speaking on July 30, 2008 at 10:28 AM

Franken is a comedian he isn’t going to be the next Senator from Minnesota, it will however give his sagging career a boost because his name will be out there in the National News during the campaign.

Dr Evil on July 30, 2008 at 10:31 AM

that makes his [Obama’s] meager accomplishments count for so much more.

gridlock2 on July 30, 2008 at 9:44 AM

What meager accomplishments? I haven’t seen a single one. Oh, he wrote a book, about himself.

If Franken wins, then we are sliding to rock bottom a lot faster than I thought.

kirkill on July 30, 2008 at 10:55 AM


Franken isn’t polling ahead… Coleman has a very solid lead… but I agree that , once again, a senator has congress spending money it isn’t authorized to spend Constitutionally. Davy Crockett was right.

MNDavenotPC on July 30, 2008 at 10:56 AM

Since his opponent is Al Franken, the Coleman campaign could use:

Voting for Norm Coleman means you never have to say “I’m Sorry”!

landlines on July 30, 2008 at 11:15 AM

I like Coleman, voted for him, hope that he is re-elected. When he was on the ‘wrong side’ of the “border/illegal immigration” issue, I wrote to him, letting him know how angry I was that my representative was siding with the Democrats. I wasn’t alone:many many other Minnesotans must have also contacted Coleman, as he changed his vote and helped defeat the Dem/McCain Amnesty.
With all of that said…Franken may be a joke, but Minnesota has elected many jokes, and the Democrat “D” by his name on the ballot may be all that he needs to win. I’ll celebrate a Coleman victory AFTER he wins.

Doug on July 30, 2008 at 11:21 AM

Good for Senator Coleman.

I always saw a huge problem in the funding for AIDS over Cancer, $17 Bil for AIDS and only $5 Bil for Cancer, we need to focus on the problem that effects many more people (more people die in 1 year of cancer then have ever died of AIDS) and that effects more helpless children. Yet all the candidates overlook this since AIDS is still the hip disease.

Rbastid on July 30, 2008 at 11:21 AM

“But Obama has a certain quality, I am not quite sure what it is, that makes his meager accomplishments count for so much more.”

True – Obama once found his way from National Airport to the Capitol in heavy evening traffic. It may have even been raining.

NoDonkey on July 30, 2008 at 1:35 PM

As a former Minnesotan, small-government libertarian and, unfortunately, Jesse voter, I approve this message. Childhood disease, those least choiceful of diseases, is one area the free market has a really hard time fixing. I don’t mind a few government bucks going that way to give a leg-up to those struck by this terrible genetic lottery. Take it from those who willingly went the route of needing government care.

Norm is a class act and has been highly visible in his first term unafraid to display his beliefs. Minnesota produces some spectacular winners, and some incredible losers.

askheaves on July 30, 2008 at 11:24 PM



urbancenturion on July 31, 2008 at 4:27 PM