New McCain website graphic looks oddly … familiar

posted at 3:25 pm on June 5, 2008 by Allahpundit

Now appearing at Maverick HQ:

mccain-o.jpg

Hotline detects a similarity. In McCain’s defense, he’s clearly intending this as a commentary per the takeoff on the “Change You Can Believe In” slogan. It’s not theft, in other words, it’s just … lame, and doubly worrisome for its lameness in light of Tuesday night’s enervating prebuttal speech to Barry O’s clinch. If you haven’t read Mark Halperin’s incisive list of 15 things McCain underestimates, do so now, as it taps into the assumption that lies behind this graphic. Namely, the election’s shaping up to be less of a contest between Obama and McCain than between Obama and NotObama, which is ironic given how the Democratic primary began (but didn’t end) as a contest between Clinton and NotClinton. How does McCain change that dynamic? Step one, let’s stipulate, involves not ripping off the other guy’s logo and catchphrase. What’s step two? Stress your advantages, I guess — but, er, what are those? Maverick’s at an organizational disadvantage, a media disadvantage, and a money disadvantage so potentially enormous (a $300 million Democratic take?) that threats of “stretching” the GOP to fight something like a 50-state campaign don’t seem so idle. One advantage he might conceivably have is with those townhall forums they’re planning, but see Halperin’s #13 about that. Obama doesn’t have to win them, he just has to avoid sounding like an idiot, which should be easy enough.

Exit question: Should McCain embrace the Obama/NotObama dynamic, as he seems to be doing here, or should he start hammering his own Narrative (read: war hero) before he gets sucked into Obama’s gravitational pull? He can and will do both to some extent, of course, but one will predominate and NotObama only makes sense if you think the Messiah’s negatives are so negative that McCain can skate through on the sheer terror of the electorate at having Barry O at the helm. That might have worked if the Democratic primary had gone a different way, but alas. More 624787 please, stat.


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Comment pages: 1 2

Excellent article, thanks.

Gilda on June 5, 2008 at 6:20 PM

No prob…yeah, it’s a good one. Almost prophetic.

Come on people. John Kerry’s website was a million times better than Bush’s. Didn’t get him any extra votes.

rockmom on June 5, 2008 at 6:22 PM

And Ron Paul had a blimp. A blimp! …and it didn’t do him much good. If anyone used the internet to his advantage, it was Paul.

Heck, even Howard Dean used it in his pres. bid like no one else, and it didn’t get him the nomination.

JetBoy on June 5, 2008 at 6:35 PM

This is a stupid topic. Find something else to bitch about.

rockmom on June 5, 2008 at 6:22 PM

This has nothing to do with the design attractiveness of anybody’s website. It is an error in message communication.

If you’re not one of the people who understands the importance of image and brand building in marketing, fine, but I assure you it is not at all stupid. As I said before, it may be the determining factor in who occupies the White House for the next four years.

Building a strong brand is a long and difficult process. Destroying it is quick and easy.

This particular mistake by the McCain campaign is an unforced error and the ridicule it’s opened him to did not need to happen. It makes him look like he’s allowing Obama to set the tone and agenda.

Gilda on June 5, 2008 at 6:50 PM

What do you care Allahpundit? You’re voting for your girlfriend Hillary anyway.

Mark V. on June 5, 2008 at 7:05 PM

Obama doesn’t have to win them, he just has to avoid sounding like an idiot, which should be easy enough.

Don’t be so sure about that.

flipflop on June 5, 2008 at 7:14 PM

What do you care Allahpundit? You’re voting for your girlfriend Hillary anyway.

And he’s a Black Racist.

freevillage on June 5, 2008 at 7:23 PM

Come on people. John Kerry’s website was a million times better than Bush’s. Didn’t get him any extra votes. Everybody knows Republicans stink at this Web stuff. Have you looked at GOP.com recently? This is a stupid topic. Find something else to bitch about.
rockmom on June 5, 2008 at 6:22 PM

Thank you.

wise_man on June 5, 2008 at 7:44 PM

The McCain modus operandi over the past decade has been to act too cool for the room in their campaign, under the idea that Mavericks’ relationship with the press would make up in goodwill what they didn’t do in effort to put out a constant message about policy, as opposed to a message about the candidate’s ‘Maverickness’. Based on the first couple of efforts, now that the nomination has been decided on the Democratic side, McCain’s people still seem to think they can win a battle of personalities because of their candidate’s POW record and his tendency not to follow the normal Republican/conservative path on several key issues.

He can’t win that battle, and if ha and his staff think the media is going to spotlight the positives they believe McCain possesses due to his life history and voting record, they’re dumber than dirt. The big media outlets are going to go right along with the Democrats and declare McCain to be “Bush 3″, in an effort to define him to swing voters. If they don’t aggressively go out there and make a case for what McCain will do while at the same time pointing out what a President Obama would do, they’re going to lose the narrative of the campaign just like Dole lost it in 1996 by expecting the media to cover Bill Clinton’s scandals and make swing voters understand who Clinton was.

jon1979 on June 5, 2008 at 7:55 PM

I offer “A change the USSR could believe in!” I think that it works well for either candidate. They both scare the hell out of me.

On the up side, I just sent to nasty grams to him via his donation solicitation envelopes. I wonder if a years worth of MREs is enough to last after these jokers get though fixing the economy with all their taxes and Global Warming BS.

rgranger on June 5, 2008 at 9:27 PM

Mitt Romney is the man to solve McCain’s organizational weaknesses, and hopefully McCain is wise enough to recognize that fact.

Unfortunately, since Mac is not wise enough to get on board with Drill here, drill now, pay less my hope is not infinite.

Buy Danish on June 6, 2008 at 9:03 AM

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