Morons wonder: Is Kobe’s new ad real?

posted at 3:05 pm on April 11, 2008 by Allahpundit

Google around and you’ll find that that question is indeed being asked in earnest. My hunch? It is real, part of a new Nike series in which famous athletes in whom various companies have invested countless billions risk being maimed to move the product. Look for the next spot, in which Tiger Woods goes cliff diving, coming soon.

Here’s the word from the man himself in case the suspense is killing you.

Breaking on Hot Air

Blowback

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what winners are made of….I suppose…

charlie36r on April 11, 2008 at 3:08 PM

They should have substituted a Hummer at the last minute without telling him.

pilamaye on April 11, 2008 at 3:11 PM

Bill Clinton says: He should have stole it instead.

lorien1973 on April 11, 2008 at 3:13 PM

It wouldn’t be hard to fake it..

Chakra Hammer on April 11, 2008 at 3:13 PM

Oh no, I see a bunch of dead white dudes in our future.

Hummer53 on April 11, 2008 at 3:16 PM

Who are the ad wizards who came up with this one? Am I right? Am I right everybody? Is this thing on?

shaner5000 on April 11, 2008 at 3:19 PM

Countdown until ad is pulled because retards will see it and try to jump over speeding cars 5…4…3…2…

saltydogg14 on April 11, 2008 at 3:23 PM

I’m underwhelmed. The car wasn’t going that fast.

NBA players often don’t even risk their careers for the Olympics, so it’s no surprise here that it’s fake. It just doesn’t look like a good enough stunt to fake.

Esthier on April 11, 2008 at 3:23 PM

The takeoff looks real, but he comes down funny like he’s in stop-motion or something. A better job on the landing and this would be a lot more convincing. Which is still to say “not at all,” but still….

Also, how long until we hear about the first kid who’s run over by a car attempting to emulate this faux stunt?

Also also, anyone who’s interested in seeing some amazing REAL car jumping should look up KC Royals outfielder Joey Gathright on YouTube. He doesn’t jump over a moving car, but he jumps over the roof of a parked one like it’s no big thing.

World B. Free on April 11, 2008 at 3:25 PM

As an aside, that is pure advertising genius if they’re going to build a recurring campaign on this idea.

Next thing they’ll have Reggie Bush outrunning a pissed off tiger…something like that, you get the idea.

/advertising and marketing geek

TheGoblinKing on April 11, 2008 at 3:32 PM

Big deal. Impress me by winning a championship without Shaq.

RMCS_USN on April 11, 2008 at 3:33 PM

Be a funnier commercil if you saw the car suddenly speed backwards into the scene at the end and run over Kobe from behind, with a laughing Shaq at the wheel.

jon1979 on April 11, 2008 at 3:33 PM

Be a funnier commercil if you saw the car suddenly speed backwards into the scene at the end and run over Kobe from behind, with a laughing Shaq at the wheel.

you rock

devadevadasa on April 11, 2008 at 3:42 PM

I feel a slew of Darwin award contenders coming on soon.

WisCon on April 11, 2008 at 3:43 PM

Fake. The car is not really under Bryant. Instead its further back. A long focal length lens is used to fool you.

Andy in Agoura Hills on April 11, 2008 at 3:47 PM

Heh heh perfect headline. ZING!

Dave Rywall on April 11, 2008 at 3:47 PM

Andy in Agoura Hills on April 11, 2008 at 3:47 PM

You pegged it. I watched it again, looking at it in that context, and you’re right.

bikermailman on April 11, 2008 at 3:59 PM

There’s a reason why this is not a 3/4 shot or a head-on shot.

Andy in Agoura Hills on April 11, 2008 at 4:05 PM

No way the Team managers would allow a star player to risk something like that for real. Guys like Kobe have contractual obligations not to do anything this stupid.

Bishop on April 11, 2008 at 4:12 PM

Doesn’t anybody remember the martial artist who jumped over the speeding Ferrari on That’s Incredible?

Car jumping is old school dumb fun. I’m waiting for Paul Rodriguez, who skates for Nike, to ollie an oncoming Miata.

The Race Card on April 11, 2008 at 4:23 PM

“Jacka$$”, the movie? – meet Jacka$$ the ad campaign…

evilcon555 on April 11, 2008 at 4:29 PM

The K Swiss ads featuring famour Parkour athlete Sebastien Foucan are better. Foucan actually does a lot of stunts like this.

Foucan is the guy being chased in Casino Royale by Bond.

gabriel sutherland on April 11, 2008 at 4:44 PM

Well if it is real, the Lakers’ management is going to be really pissed.

SoulGlo on April 11, 2008 at 4:48 PM

Bill Clinton says: He should have stolen it instead.

lorien1973 on April 11, 2008 at 3:13 PM

/pedant

baldilocks on April 11, 2008 at 4:56 PM

Big deal. Impress me by winning a championship without Shaq.

RMCS_USN on April 11, 2008 at 3:33 PM

A-freaking-men.

baldilocks on April 11, 2008 at 4:57 PM

Didn’t he rape someone or something? Or screw around on his wife? Yes, let’s pay him more money. Lovely.

robblefarian on April 11, 2008 at 5:09 PM

Surely the folks at Nike knew nothng about this.

I wouldn’t be suprised if Nike issues a statement against Kobe for this stupid stunt.

EJDolbow on April 11, 2008 at 5:25 PM

Andy in Agoura Hills is right, the car is further back than he is.

UnEasyRider on April 11, 2008 at 5:37 PM

Hmm. That may be right, but I think there must still be some digital manipulation. Look at the shadow on the ground—the one that looks a bit like the number seven. Kobe steps on it when he’s preparing to jump; and the car drives over it. If the car was further back than Kobe it shouldn’t have run over the shadow at all.

mcg on April 11, 2008 at 6:06 PM

Be a funnier commercil if you saw the car suddenly speed backwards into the scene at the end and run over Kobe from behind, with a laughing Shaq at the wheel.

jon1979 on April 11, 2008 at 3:33 PM

HAHAHAHAHA Yes indeedy, it woulld.

inviolet on April 11, 2008 at 6:06 PM

The Race Card on April 11, 2008 at 4:23 PM

I saw that! And I saw someone (maybe the same guy) jump two moving cars, then break his foot on the first windshield when trying to jump three.

mikeyboss on April 11, 2008 at 6:56 PM

Look for the next spot, in which Tiger Woods goes cliff diving, coming soon.

Hey, considering how poorly he’s played the first two days at the Masters, cliff diving may sound reasonable.

radjah shelduck on April 11, 2008 at 7:03 PM

My concern…

Did the car get raped?

madmonkphotog on April 11, 2008 at 7:26 PM

My concern…

Did the car get raped?

madmonkphotog on April 11, 2008 at 7:26 PM

Well it was all ok until he went for the tailpipe.

- The Cat

MirCat on April 11, 2008 at 7:30 PM

Big deal. Impress me by winning a championship without Shaq.

RMCS_USN on April 11, 2008 at 3:33 PM

He has a better chance of jumping the moving cars for real…

SuperCool on April 11, 2008 at 7:35 PM

Shouldn’t Kobe be saying, “Where’s the beef?”

andycanuck on April 11, 2008 at 7:47 PM

It seems faked to me because it is SOOOOooo out of character with Kobe Bryant. Culturism is a HUGE lakers fan. And I think Kobe should win MVP. The league is still peaved at him because he got in that situation with that psycho woman. That undoubtedly tainted his reputation.

However, before and after that event, Kobe has been all about winning. Whether or not you find him charming or hard to live with, he personifies the work ethic. He was threatening to leave my beloved Lakers because he could not win there. One reason he did not like Shaq was that Shaq, God love him, is a slacker. Whenever Kobe is interviewed he mentions having to work harder. He is not kind to people who do not put out %110 effort.

It seems very unlikely that Kobe would undermine the purpose of his life for a stunt. Nevertheless, he and Ronny Turiaf who is with him, should be reprimanded for making this ad. It is thuggish and encourages dangerous behavior.

http://www.culturism.us

culturism on April 11, 2008 at 9:12 PM

The Lakers blog on the L.A. Times is reporting that it is special effects.

http://www.culturism.us

culturism on April 11, 2008 at 10:19 PM

We are all morons now. The car passes in front of him, not under him…

ParisParamus on April 12, 2008 at 12:39 AM

Look for the next spot, in which Tiger Woods goes cliff diving

Actually, given that the shoes would be something Kobe would use in his sport-de-guerre, Tiger would have to fell a tree with a golf club or something.

Captain Scarlet on April 12, 2008 at 3:37 AM

I’m underwhelmed. The car wasn’t going that fast.

Fast enough that it would’ve caned pretty hard if it had hit.

Could’ve done it a couple of ways, including the long focal length, or the good ole’ fashioned taking two shots and laying one over the other, or even a blue screen, judging from the splodgy shadow.

Good fun anyway, and it’d be banned if it was shown on TV I would think. I do remember those other basketball and football ones from a year or two back though..

Reaps on April 12, 2008 at 11:28 AM

However, before and after that event, Kobe has been all about winning.

Nonsense. Lakers-Suns game 7. Kobe played like a petulant child.

Spirit of 1776 on April 12, 2008 at 12:01 PM

Kobe is a petulant child. Shaq is a giant petulant child.

UnEasyRider on April 12, 2008 at 12:15 PM

Look closely and you’ll see, at least to me, there may not have been driver in the car? It’s fake!

kevcad on April 12, 2008 at 5:31 PM

Number 1 seed will be secured in the West this afternoon. Kobe has bounced back from the Faber Fiasco. Order has been restored in the NBA. Shaq is still a bum.

ackrite55 on April 13, 2008 at 10:20 AM

He should join AAA.

Travis1 on April 13, 2008 at 11:54 PM