Absolut Aztlan
posted at 10:20 pm on April 2, 2008 by Allahpundit
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I’m tempted to pronounce this an April Fool’s prank, but if it’s a hoax, it’s an awfully elaborate one. Is revanchist irredentism the new thing in advertising now? Dare I ask what kind of ads they’re running in the West Bank? Or, gulp, Berlin?
Exit question: Who’s up for a boycott? I prefer whiskey anyway.
Update: Patrick Ishmael fights fire with fire.
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Predictable “It’s already happened” coming in 3…2…
VolMagic on April 2, 2008 at 10:24 PM
I’ll stick to my bourbon.
I was half expecting to a “John McCain for President” in the bottom left corner.
Dr.Cwac.Cwac on April 2, 2008 at 10:24 PM
If you’re drinkin’ Vodka, you ain’t JACK !
SouthernGent on April 2, 2008 at 10:24 PM
NO more Absolut for me.
xplodeit on April 2, 2008 at 10:24 PM
There was a war over a hundred and fifty years ago. Now that stuff is ours. Tough shit Mexico.
Dr. Manhattan on April 2, 2008 at 10:25 PM
I’m guess photo shop prank. If not, count me in on never buying a product from them so long as I live so help me Chesty Puller.
Alden Pyle on April 2, 2008 at 10:25 PM
Too bad. I was an Absolut fan. No more of that for a while.
Also it’s pretty pointless to boycott unless they know why. You might consider emailing them about this. I am.
vonspringer on April 2, 2008 at 10:25 PM
Pernod Ricard SA Buys Absolut Vodka for $8.34 Billion
Atlanta, GA 4/02/2008 05:07 PM GMT (FINDITT)
Pernod Ricard SA (EPA: RI), the French liquor company, purchased Swedish company Vin & Sprit, the maker of Absolut Vodka, for $8.34 billion on Monday.
Pernod Ricard’s bid for the Absolut Vodka maker topped that made by Fortune Brands Inc (NYSE: FO), Bacardi Ltd and Swedish private equity group EQT with investment firm Investor AB.
Pernod officials said that the company plans to keep the Cruzan Rum brand, but will sell Plymouth Gin and Fris Vodka brands. Pernod said they plan to sell Plymouth Gin within the next six months.
The joint venture between V&S and U.S. rival Fortune Brands will continue to distribute Absolut in the United States through 2012.
Absolut is the world’s fourth-largest international spirit brand behind Diageo Plc’s (NYSE: DEO) Smirnoff vodka, Bacardi rum and Diageo’s Johnnie Walker scotch.
TheBigOldDog on April 2, 2008 at 10:26 PM
I boycott all alcohol anyway, I have enough health problems as is. but yeah, go for it.
Hey, maybe Mexico will save Sweden when it finds itself completely overrun by a certain peaceful religion…
Grayson on April 2, 2008 at 10:27 PM
Contact info on MM’s site.
xplodeit on April 2, 2008 at 10:27 PM
I think adverse possession kicks in after, oh, a century or so.
Vizzini on April 2, 2008 at 10:27 PM
Only the name has changed. The map is there to protect the guilty.
winemkr on April 2, 2008 at 10:28 PM
Man Absolute way to piss off the largest market in the free world.
Tobias2012 on April 2, 2008 at 10:28 PM
As I mentioned at Michelle’s site…
Surely they realize this is commercial suicide!
Absolut is junk vodka anyway. When I have a drink with vodka (which is rare), it’s usually TÜRI, good stuff from Estonia.
Zorro on April 2, 2008 at 10:28 PM
You and me both. I got a bottle of Jim Beam Black ready and waiting.
Yakko77 on April 2, 2008 at 10:30 PM
Swedish vodka? Excuse me please, I need to vomit.
freevillage on April 2, 2008 at 10:31 PM
Hey, Mexico could man up and try and take it back instead of whining constantly about a war they lost, but I guess they figure why bother nowadays…Why buy what’s being given to you.
Grayson on April 2, 2008 at 10:32 PM
Ketel One and Tonic all day long!
sheesh on April 2, 2008 at 10:32 PM
What the heck–give ‘em California.
davidk on April 2, 2008 at 10:33 PM
Don’t they realize, if that map was a reality, they (Mexicans) would still be swarming to the new “El Norte” anyway?
chewydog on April 2, 2008 at 10:34 PM
I want to know what Alamo and some of the others who were arguing against a boycott of Pizza Hut have to say about this…. :)
FloatingRock on April 2, 2008 at 10:36 PM
Valu-Rite, baby!
km on April 2, 2008 at 10:36 PM
Yeah, but El Norte would be Canada.
freevillage on April 2, 2008 at 10:37 PM
My too.
But, beer’s my first choice. Innis & Gunn, if I can get it. The Scots know how to make both good whiskey and good beer.
nailinmyeye on April 2, 2008 at 10:40 PM
If everything is in Spanish on that map, why would the type “In an Absolut world” be in English? This has to be a hoax…I hope.
JetBoy on April 2, 2008 at 10:41 PM
It does not show up on their web site as part of their campaigns..
http://www.absolut.com/iaaw
I even went to their Mexican site and couldn’t find it. Maybe somebody can spend some time digging around…
I also wonder if it could be the work of a local distributor (assuming it’s not an outright fraud – given the sale of the company yesterday, it could be)
TheBigOldDog on April 2, 2008 at 10:43 PM
If everything is in Spanish on that map, why would the type “In an Absolut world” be in English?
JetBoy on April 2, 2008 at 10:41 PM
Because that ad is targeted at McCain supporters? :o
FloatingRock on April 2, 2008 at 10:44 PM
You will vote for amnesty and like it come November. You will actually be sticking up for and voting for the man that will give you amnesty. You will vote for amnesty and like it.
LevStrauss on April 2, 2008 at 10:44 PM
So is Mexico guilty of stealing land from native “Americans”.
mred on April 2, 2008 at 10:45 PM
Got the contact info from MM’s site, sent my response:
Alden Pyle on April 2, 2008 at 10:47 PM
:-/
Oh, snap!
JetBoy on April 2, 2008 at 10:47 PM
Meh. Vodka is for commies.
I’ll stick with cabernet and Newcastle.
Slublog on April 2, 2008 at 10:58 PM
Time to boycott Absolut and maybe all products from Mexico. No more iron-laced Mexican candy in this household.
bayam on April 2, 2008 at 11:00 PM
They certainly got attention…if there is such a thing as “no bad publicity”. Oddly enough, Smirnoff wins the taste tests.
If you’re looking for vodka, I highly recommend Monopolowa–it’s damn good, and dirt cheap at the liquor store. And if you can find Tito’s, that’s actually made right here in Austin, Texas.
JollyRoger on April 2, 2008 at 11:01 PM
Ruh-ro…looks like it’s on a BILLBOARD in Mexico too…
JetBoy on April 2, 2008 at 11:02 PM
Absolut and their stupid ad campaigns have always been for yuppie poseurs. If you have to drink vodka, stick with Smirnoff.
The_Freeze on April 2, 2008 at 11:04 PM
Aye!
Second?
(… as I pour my vino)
Seven Percent Solution on April 2, 2008 at 11:06 PM
Any of us who claims a section of the green on that map will absolut-ly remain in American hands is either fooling themselves or is guilty of bravado for self security sake.
Speakup on April 2, 2008 at 11:08 PM
I’m more of a rum man myself.
ZK on April 2, 2008 at 11:08 PM
OK, you can’t prefer beer to vodka. That’s like preferring cherry ice-cream to bbq ribs.
freevillage on April 2, 2008 at 11:09 PM
I realize there are a lot of people far more knowledgeable about reconquista than me. But frankly, I have trouble believing in the particular Aztlan version of Reconquista.
Yes, I know that high birthrates, lack of assimilation are
serious problems. Yes, even here in Illinois, I had one Hispanic gentlemen argue with me over the issue of “stolen land” in the American Southwest.
Is not what really is happening in the American Southwest an indication of this future trend and not the specific Aztlan version?
Due to John McCain’s open borders and his strong zeal for amnesty, along with the Democrat Party, we as a country have basically imported tens of millions of people who are draining our
hospitals and our social services dry.
The Mexican economy receives 20 billion dollars annually in funds sent home by illegals living in the USA. Now why would any Mexican politician want to annex large portions of the USA and risk drying up these funds?
My question is:
Isn’t the Republic of the North reconquista version a lot more realistic than the Aztlan version?
ColtsFan on April 2, 2008 at 11:12 PM
Juan in 2009, Aztlan by 2013, Mexico de todos los de America del Norte by 2017.
VinyFoxy on April 2, 2008 at 11:14 PM
You might as well get used to it. Over time Latino marketing will become the priority. It will be the biggest growth segment and after you vote for amnesty in November because the population will skyrocket. Do you even think they are telling the truth with the estimates or can even tell? We’ll find out in 2010 when the census is taken and they are all legal. I think government will put amnesty processing as a top priority before the census, plenty of contracts to go around whether Obama or McCain are elected so be sure to invest in companies that will be awarded those contracts ahead of time because wage prices will plummet, the welfare state will expand, and the middle class will be wiped out. You will need to find a way to make ends meet so be sure to invest in companies that will process amnesty applications or whatever they will call them, some kind of visa that sounds official.
LevStrauss on April 2, 2008 at 11:16 PM
Wow. Definitely boycotted.
I’ve been preferring Maker’s Mark more lately anyway.
MadisonConservative on April 2, 2008 at 11:18 PM
The truth coming from these posts is very depressing.
But, it’s the truth.
Buy guns and / or ammo with that $600 / $1200 rebate.
BowHuntingTexas on April 2, 2008 at 11:21 PM
If this actually is a real ad, someone needs to do up a fake one — “Absolut Confederacy” — with the 11 southern states delineated out of the rest of the U.S. map in similar fashion, and paste up copies in key locations in New York, Washington, Los Angeles, etc. The reaction from the company would be fun to watch.
jon1979 on April 2, 2008 at 11:21 PM
Roger that on the Monopolowa (not sure if that’s how it’s spelled, though). Most drinkable vodka I’ve found so far.
But my knuckles drag the ground, so whatdo I know?
If this is a hoax, somebody just cost the new owners of absolute a butt load of money and severely damaged the brand.
I live in Texas and I, (lemme see if I can get this whiny lib thing down), am OFFENDED!!!EleventyLeven1! by this ad.
Showed it to the always calm and thoughtful Mrs. B and she instantly said she’d never buy another absolute product.
Wonder what the new owners will do for damage control?
techno_barbarian on April 2, 2008 at 11:23 PM
Wow. A billboard in Mexico City. Dumb move, absolute.
Quick story about stupid ad campaigns:
When Daimler-Chrysler decided to post anti-American ads on billboards in South America, I believe it was, I was a Chrysler fan and had bought several models and was generally satisfied and thought it was wise to buy an American-made vehicle (I know parts of them come from all over).
We traded the Chrysler we were currently driving in for a Honda and I’ve been completely satisfied. We will never own another Chrysler.
The power of the purse is real power. Companies would be wise to remember that.
techno_barbarian on April 2, 2008 at 11:34 PM
If they’ll take New Orleans, it might be worth a deal.
Kidding!
funky chicken on April 2, 2008 at 11:37 PM
Except Finland has been a part of Sweden, never the other way around.
freevillage on April 2, 2008 at 11:37 PM
LOL well, certainly LA county and the entire San Francisco Bay area. Sacramento, Rocklin, and Auburn seem to have sane Americans who probably don’t deserve to become citizens of Mexico.
funky chicken on April 2, 2008 at 11:40 PM
Obviously. But I don’t think that’s the point. Sweden conquered Finland. The joke is that Finland returned the favor.
Vizzini on April 2, 2008 at 11:48 PM
I think Juan Hernandez has just asked McCain if they can add this to their platform.
malan89 on April 2, 2008 at 11:52 PM
Who in their right mind would want that Socialist cesspool?
maxine on April 2, 2008 at 11:53 PM
As long as we keep San Diego and Yosemite.
malan89 on April 2, 2008 at 11:54 PM
Vodka drinkers please consider Tito’s. It’s made right here in Texas.
RushBaby on April 2, 2008 at 11:58 PM
You beat me to that one. Read thread, RB! :?
RushBaby on April 3, 2008 at 12:02 AM
Somebody correct me if I’m wrong, but it looks like this is a contest, and that design didn’t even come close to winning.
Every professional Absolut ad I’ve ever seen has incorporated the bottle shape in the design, which makes me think even less that this was sanctioned by the company.
Tanya on April 3, 2008 at 12:05 AM
Speaking of Vodka, after a recent trip to my local package store, I see a big sign up for “new” Hammer and Sickle Vodka, complete with the red Soviet symbol.
What’s next, Swastika Beer, Che Guevera Rum…
http://www.newenglandspirits.com/hammer-sickle-p-1503.html?cPath=41_76
Seems to be big in New England, go figure.
I’ll take V One vodka, but I do prefer my Scotch, Guinness, and Moinette…
reaganaut on April 3, 2008 at 12:14 AM
I prefer Finlandia when I drink vodka. I only grudgingly drink Absolute when I am forced to be yuppy-pretentious.
HawaiiLwyr on April 3, 2008 at 12:15 AM
Everyone’s all huffy puffy over an ad that ran somewhere in Mexico? Call the whaaaaaaaambulance!
There are easily dozens of ads for products you use every day running right now all over the world that take jabs at America. Oh if only you knew which brands betrayed you in other markets! You’d be boycotting everything!
Dave Rywall on April 3, 2008 at 12:18 AM
Say what??
4shoes on April 3, 2008 at 12:25 AM
give me old #7 any day over that distilled reused toilet water .
Mojack420 on April 3, 2008 at 12:25 AM
Adios Absolut!
badpenguin on April 3, 2008 at 12:31 AM
Alden Pyle on April 2, 2008 at 10:47 PM
Semper Fi.
Johan Klaus on April 3, 2008 at 12:33 AM
Dave Rywall on April 3, 2008 at 12:18 AM
Are you anti-American? Just asking.
Johan Klaus on April 3, 2008 at 12:35 AM
Like the saying in Texas goes; Come and take it!
Johan Klaus on April 3, 2008 at 12:36 AM
I live in So Cal, and have had this Aztlan crap shoved in my face since grade school in the 70’s.
The invasion is real, and that map is not only taught in Mexico, but in our “Union run, Democratic controlled, Public Schools”.
The Dems want illegals to vote for Democrats, that’s why in the 90’s, all the Social Services and Immigration and Naturalization offices were flooded with Democratic Operatives with a political agenda, and at Naturalization Ceremonies, only Democratic Voter Registration booths were allowed.
Republicans are not innocent either, the draw for cheap labor and the resulting lobby is huge.
What pisses me off is two fold.
One, that Mexico is so corrupt that I can not blame our cousins to the South to get the hell out. I just wish they would stand their ground and fight for change. It has to come from within.
Second, that these Azttlan, La Raza, and Reconquista leftist advocates have forgotten two words dear to the majority of United States Citizens hearts……. 2nd Ammendment!
Strong? Yes, but if they are willing to travel some hundreds if not thousands of miles to save their families, why don’t they not think that I would do the same?
Seven Percent Solution on April 3, 2008 at 12:37 AM
7 Percent:
Is Aztlan story realistic of the future?
I don’t know enough about this as others. But why would Mexican politicians be eager to annex tens of millions of people in the American Southwest when they reap the current financial windfall. Currently, USA taxpayers subsidize the free healthcare and social services of illegals, and these illegals then send tens of billions of dollars home to Mexico.
My question is: wouldn’t the Mexican politicians in far-away Mexico City be the very ones who are most opposed to the Aztlan concept?
But the Republic of North version of Reconquista is a bit different from Aztlan.
I am curious as to your thoughts on this matter.
ColtsFan on April 3, 2008 at 12:46 AM
Johan –
Not anti-American, just anti-crybaby and anti-unaware-there’s-an-entire-world-outside-one’s-borders.
Dave Rywall on April 3, 2008 at 12:46 AM
Dave Rywall on April 3, 2008 at 12:46 AM
If you lived in Texas and had to deal with all of the problems created here by the illegal aliens, you might also have a different perspective.
Johan Klaus on April 3, 2008 at 12:53 AM
Inform me, please, and I may do just that.
joewm315 on April 3, 2008 at 1:15 AM
All I can say is that it’s a deeply unsettling feeling to look at that map and see my city in the new “Republica”.
vonspringer on April 3, 2008 at 1:17 AM
I knew there had to be a reason that Grey Goose is the only vodka for me.
Jockolantern on April 3, 2008 at 1:18 AM
Absolut just sold for 8 billion. Controversy is great for name recognition, sell the company and let the suspecting buyers who over paid for it take the hit. The French are doing just as well with Goose. Soon, the world will be conviced that the Carolinas are also a traditional Vodka haven.
THE CHOSEN ONE on April 3, 2008 at 1:20 AM
I agree.
I am not trying to make a big deal out of semantics of Reconquista. But the Aztlan version of Reconquista simply does not make sense to me, from an economics perspective.
ColtsFan on April 3, 2008 at 1:20 AM
joewm315:
Keep your eye on this site:
adsoftheworld.com
It’s a show and tell kind of site where ad agency creatives put their ads up for peer praise/mockery. You just may find some jabs at America somewhere in there…
Dave Rywall on April 3, 2008 at 1:34 AM
Excellent question, let me try to take a bite…….
Start with The Treaty of Guadelupe Hidalgo, then jump to today.
The Mexican politicians are controlled by the Drug Cartels.
….. and it doesn’t stop there. Poor Guatemala.
Now, we have thousands, millions of these poor, under-educated people, that can’t bring all of their family north to the US, so those left behind become assest to the ruling class.
Now you have millions of foriegn nationals, working for the most part under the table, sending money back home to support loved one’s left behind, and a political party (the Left) stoking the fire.
Money is going to Mexico, et al, but our schools, hospitals, social welfare nets, housing, in States like California, Arizona, New Mexico, Texas, all across the country are paying the price.
Mexico, et al, are not repairing our freeways, they didn’t built them in the first place, they didn’t pay for the extra social services that we have to provide under laws, they don’t recognize illegal babies in their country, but demand that border babies get Social Security numbers and all the benefits immediately.
In fact, there are more Mexican Consulates in the Unted States than ever before.
So why would Mexican politicians opposed Aztlan?…. Because we provided the infrastructure that they can not.
Anyone been to Tijuana River lately?
Seven Percent Solution on April 3, 2008 at 1:39 AM
How about a map of Nazi Germany’s Scandinavian sphere of influence, circa 1942, complete with Sweden under the banner of the swaztika.
Call it: “Absolute Collaboration”.
SuperCool on April 3, 2008 at 1:59 AM
Well not so much any more. Much of Mexico seems to be here, but then who can really blame them as the have made their own country such a POS.
MB4 on April 3, 2008 at 2:22 AM
Thanks for the link
joewm315 on April 3, 2008 at 2:29 AM
Heh, some of those ads didn’t translate too well, but I got a chuckle out of them.
joewm315 on April 3, 2008 at 2:33 AM
Absolut has just been bought by Pernod (French company) for $ 8,34 billion. I’m sure they’re real happy about this ;)
http://www.msnbc.msn.com/id/23878244/
Good luck with that!
xyan on April 3, 2008 at 3:33 AM
I’m sorry but Finland never owned anything, so its not a good comeback.
libertytexan on April 3, 2008 at 5:08 AM
they can absolutly suck my balls btw
libertytexan on April 3, 2008 at 5:09 AM
The Swedes must be laughing themselves silly at how preposterous that map of “greater Finland” is.
Particularly because historically it was the other way around and from what I gather, Sweden has a much larger military than Finland. (Then again, this IS Scandinavia we’re talking about. I guess “much larger” probably doesn’t mean THAT much larger!)
Even today Finland has a huge proportion of its population who are ethnic Swedes.
Shirotayama on April 3, 2008 at 6:19 AM
Absolut is a multinational, not a political representative of the Swedish peple. If you can’t comprehend the separation between multinationals and the countries they operate out of just think of all those American multinationals who are selling out the US and helping to make the reconquista possible.
aengus on April 3, 2008 at 6:46 AM
Liquor executives have figured this out, but our politicians are clueless!
http://www.culturism.us
culturism on April 3, 2008 at 7:12 AM
How about a plug for Tito’s Handmade Vodka? For all you vodka drinkers. Tito’s is “Made in Texas”. Ha!
However, I’m recommending to all of us who continue to believe in the importance of Sovereign borders, this is no time to become a bunch of drunken sots. Along with the Grace of God we’re going to need our wits and all of our capabilities to form up a serious, Nationalistic 3rd party and save our precious nation/preserve our present borders. Its obvious now that there is a serious threat forming.
Lets save any “celebrations” until after that task is accomplished. Let Aztlan’ders drink up all the vodka. DD
Darvin Dowdy on April 3, 2008 at 8:07 AM
I prefer Skyy for my vodka. Though my absolute preference is for scotch.
rbj on April 3, 2008 at 8:14 AM
It seems California and what we’re pleased to call the American Southwest will come to be American or Mexican depending on who reproduces, who lives, and who dies in North America. It depends also on whether the teachings of the American Founders are revived and taught.
Kralizec on April 3, 2008 at 8:15 AM
I shoot better when I’m drunk.
sheesh on April 3, 2008 at 8:19 AM
Let’s see an Absolute Iraq that includes Iran as a parking lot.
I prefer Finlandia. That stuff is swill.
Hening on April 3, 2008 at 8:24 AM
Sweden has never been occupied.
6%.
We already have home grown experts on meteorology on this site. Let’s leave history out of it.
freevillage on April 3, 2008 at 8:29 AM
I don’t think SuperCool has historical reality in mind, just the fantasy of playing with his Panzerdivisons and sending them into any country he doesn’t like.
aengus on April 3, 2008 at 8:45 AM
At least IndyConservative suggested the US do the heavy lifting in the genocide that would be the only reasonable response to this perceived slight.
aengus on April 3, 2008 at 8:51 AM
Norway was occupied by the Nazis, Finland was occupied by the Soviets,and Sweden collaborated with the Nazis, so the original comment is valid.
BTW, if you want good vodka, the stuff you can (along with the Russians) drink straight, go for Russian Standard, and keep it in the freezer.
Think_b4_speaking on April 3, 2008 at 9:41 AM
Agreed. Those borders only exist in a vodka rich environment.
Question: How can a people who are unable to take back their own country think they can take part of a neighboring country????
Answer: For the sake of political correctness, cultural diversity, and free trade … We’ll give it to them.
Ernest on April 3, 2008 at 9:44 AM
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