Video: When PSAs attack

posted at 4:30 pm on November 28, 2007 by Allahpundit

Via Deadspin. A trainwreck, and deliberately so: You can’t look, but you can’t not look either.

Clean up your grease.

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Ouch, thats going to leave a mark…..

doriangrey on November 28, 2007 at 4:32 PM

Oh, Canada….

Canada, Canada, Canada….

Nessuno on November 28, 2007 at 4:34 PM

Wow, that was bizarre.

Mindcrime on November 28, 2007 at 4:35 PM

So is this going to air right after Spongebob, or during the after-school special? That’ll teach ya kids! Yikes.

Meric1837 on November 28, 2007 at 4:36 PM

Im surprised her co-worker didn’t start stomping on her face….sick.

heatherrc77 on November 28, 2007 at 4:38 PM

I’m thinking the head chef knew about her plans and he set her up.

trubble on November 28, 2007 at 4:40 PM

Apparently it’s a tradition in Canada to store grease in pools on the kitchen floor, for use in lean times. End of a cultural institution if this PSA has its way. Time for Mark Steyn to get cracking on a new column.

Alex K on November 28, 2007 at 4:41 PM

No wonder Americans don’t want those jobs.

Thank goodness we have millions of criminals willing to cook our food and get mauled in kitchens. Who else would put up with that?

Hening on November 28, 2007 at 4:42 PM

HAHAHA! She knew she was about to be in an accident and still did it anyway! What a maroon! What an Nincowpoop!(bugs bunny reference for those who know good humor when they see it – you know who you are) What a… ohhhhhh you mean that was actually staged? Ohhhhh I see… it’s supposed to traumatize people into… cleaning up their grease…. Ohhhhh.. I see……

LOL!!! I say we let her play with the Jarts next! hahaha Do it again!

KMC1 on November 28, 2007 at 4:43 PM

Gruesome and disturbing, frankly. I saw it while the TV volume was muted, and so caught off guard. Took awhile to get the last image of her shaking face out of my head; more like something out of the kind of horror movie we wouldn’t let kids watch…

Frozen Tex on November 28, 2007 at 4:47 PM

Their website is lovely, too. Be sure not the miss the severed, bleeding hand.

amerpundit on November 28, 2007 at 4:49 PM

This has been on TV where I am now for a couple of weeks maybe. I think it is horrifying. Ok, so, I understand the need for awareness for workplace safety (I worked in heavy construction for a good while)…but man. This is brutal.

The thing about it is that I would be disturbed if I had young children who were watching TV and this just popped on.

nailinmyeye on November 28, 2007 at 4:50 PM

Yup. That kind of ruined my whole day.

At least I cursed a couple of other coworkers with the same problem via handy instant messaging.

askheaves on November 28, 2007 at 4:50 PM

A training video but not funny.

Speakup on November 28, 2007 at 4:52 PM

Gordon Ramsay would have kicked her ass for leaving the grease on the floor.

Accidents don’t happen in Ramsay’s kitchen because if they do, he’ll kill you.

Nethicus on November 28, 2007 at 4:52 PM

I grew up in that business. In 1963 that exact same accident happened to one of my dads chef’s. He died 3 days later in a Kansas City hospital.

Helloyawl on November 28, 2007 at 4:53 PM

Helloyawl on November 28, 2007 at 4:53 PM

I’ll bet he knew better than to do that again.

KMC1 on November 28, 2007 at 5:01 PM

Some Canadian province’s Workman’s Comp boards use PSA’s showing a close-up of someone’s face, as the talk about their plans for the future, or what their kids do for fun, etc., then the camera pulls back, and we see the person is pinned under so industrial equipment, or fallen from a high structure, and they say they may never get to do that stuff now, ’cause they weren’t paying attention at work. Always freaks my fiance out, especially when I worked around hazardous chemicals or in a garage (I’m in an office now, so its okay not to pay attention. Like I’m doing now).

Frozen Tex on November 28, 2007 at 5:05 PM

Really just a consequence of universal healthcare. If it’s the government’s job to provide (and afford) universal health care, they had damn sure better get into the injury/sickness prevention business. PSAs are just a small step. Wait until they ban tobacco, ban alcohol, ban trans-fat, start monitoring your caloric intake. Motorcycles? Too dangerous. In fact, private transportation should be banned altogether. How many people are hurt in car accidents every day? And so it begins.

Mark Jaquith on November 28, 2007 at 5:11 PM

I’ll bet he knew better than to do that again.

KMC1 on November 28, 2007 at 5:01 PM

heh

I wonder what lengths advertising agencies will go in order to differenciate and make their ads memorable? My unfortunate guess is any and all. Its only going to get worse. Thats my happy thought for the day.

Zetterson on November 28, 2007 at 5:14 PM

Mark Jaquith on November 28, 2007 at 5:11 PM

Yes, of course! Government knows best!

Frozen Tex on November 28, 2007 at 5:14 PM

While I appreciate the darkly hilarious nature of that, it reminds me of “Reefer Madness.” It’s just a bit over-provocative. It’s like those atheists that get in your face about religion and then wonder why no one listens to them. You know? :)

Enrique on November 28, 2007 at 5:18 PM

Hmmmmmmm…….that explains the screaming I heard coming from the kitchens of EVERY eating establishment I visited while in Calgary.

Thanks for clearing that up!

Talon on November 28, 2007 at 5:29 PM

When the lawyers start chasing after her, you’ll understand why she’s the ‘sue chef.’

Shy Guy on November 28, 2007 at 5:35 PM

Heh…we’re getting to you, Mark J!

see-dubya on November 28, 2007 at 5:43 PM

She coulda done that to her face ALOT easier by bobbing for french fries.

FishFearMe on November 28, 2007 at 5:49 PM

You think that’s painful…..I worked in a restaurant cooking on the line.My second was working the fryolater next to me.This fellow had just purchased a new watch.He was so proud.First one he’d ever owned.Somehow,the clasp came undone and the watch slipped off of his hand and into the fryolater.There being no basket in it at the time to catch the watch,this fellow(without missing a beat)plunges his hand into the fryolater,up to his elbow, to grab his watch.That was his last day…….Now THAT hurts.

Regney on November 28, 2007 at 6:00 PM

As someone who’s been in well over 1000 commercial kitchens ranging from industrial food processors, to fine dining, to McDonanlds’ to institutional/educational facilities, this is a PSA that is sorely needed. I’ve talked to too many “we know it’s there” types who insist that they “are being careful” when in reality, they’re just being lazy.

Unfortunately, I’ve also run into more than a couple of people who have unfortunately had that exact accident.

Yeah, it’s a shocking PSA, but the scenario is VERY real and kudos to them for creating this PSA.

Only part I can criticize is the scream of “there’s been an accident”, which is never what is yelled out at times like these. Continuing the realism through to the witnesses would have made the PSA stronger.

What is also unfortunate is the lack of anti-fatigue/safety mats in a majority of commercial kitchens in the U.S. For some this is simply a cost issue, for others, they’ve abandoned the mats because time cleaning them each evening or the hassle of having to take them up, mop and put them back down. A anti-fatigue/safety mat of the right type can dramatically increase productivity and also reduce injuries. (Sorry if that’s a bit preachy, but it’s the truth.)

–Jason

Jason Coleman on November 28, 2007 at 6:03 PM

Jason Coleman on November 28, 2007 at 6:03 PM

That’s all true enough, but doesn’t change the fact that it’s a gruesome ad that shouldn’t be airing when young children could be watching.

Frozen Tex on November 28, 2007 at 6:15 PM

That’s all true enough, but doesn’t change the fact that it’s a gruesome ad that shouldn’t be airing when young children could be watching.

Canada knows what is best for you, better head their word, or else!

Neo on November 28, 2007 at 6:18 PM

I’ve been back in Canada for one year now and the re-programming must be taking effect. This has been on for about a month or so, it caught my attention, but didn’t really give it much of a second thought.

Canadian Infidel on November 28, 2007 at 6:28 PM

Holy Hambergers! I certainly didn’t see that one coming.

“That’s got to frighten some children” Coach Z

- The Cat

MirCat on November 28, 2007 at 6:28 PM

Canadian Infidel on November 28, 2007 at 6:28 PM

No, I grew up here, and I found it shocking.

Frozen Tex on November 28, 2007 at 6:36 PM

Apparently it’s a tradition in Canada to store grease in pools on the kitchen floor, for use in lean times.

Alex K on November 28, 2007 at 4:41 PM

In America our kitchens have these rubber mats with holes in them that allow the grease to go to the floor without people having to walk on it. On top of that, we’re required to wear nonslip shoes.

Esthier on November 28, 2007 at 7:08 PM

Similar to the speeding/drunk driving ads over here, but not quite as graphic.

Reaps on November 28, 2007 at 7:17 PM

That’s totally sick. The one funny thing is MJ’s comment — he’s a parody of himself.

Attila (Pillage Idiot) on November 28, 2007 at 7:25 PM

Was that supposed to be serious? I can’t stop laughing at the sheer stupidity… And the wicked screams.

saltydogg14 on November 28, 2007 at 7:53 PM

Regney on November 28, 2007 at 6:00 PM

That’s what is known as “thinning the herd”.
Gosh, I hope you guys at least changed the oil afterwards. Gross!

KMC1 on November 28, 2007 at 9:37 PM

As a recovering burn patient, I cringed hard. But it happens, likely more than you would think. reminds me of “the Wendy’s shuffle” behind the counter. Don’t pick up your feet. Eveh!
Spend a few years around kitchen work and you see alot.

CBarker on November 28, 2007 at 9:49 PM

BOOSH

jummy on November 28, 2007 at 9:55 PM

I knew a guy in high school who suffered this EXACT thing… he was carrying a vat of hot grease, slipped, and landed on his back with the grease covering an entire side of his body. He was in the hospital for a long time with 3rd degree burns over a large part of his body, and was scarred for life.

DaveS on November 28, 2007 at 11:39 PM

Alot of folks are missing the point. Most accidents are caused by carelessness. Period. A little foresight, a little caution, and a little propper supervision and a LOT of those accidents wouldn’t have occurred. Laugh all ya’ll want, but if these commercials make just a few people think twice about what they’re doing and what’s going on around them thus keeping them from having an ‘accident’ and winding up dead or disfigured then they’ll have been worth it.

wolfva on November 29, 2007 at 4:39 AM

omg

trailortrash on November 29, 2007 at 8:35 AM

Yup, this edges out “Blood Flows Red on the Highway”

Grafted on November 29, 2007 at 10:21 AM

I can’t help it, I laughed. It was freaking funny

I am not laughing at people who have grease accidents. It is horrible and people are stupid about grease. So stupid I would not have a fryer if I ran a restaurant. This has to do with our subconscious mind and the ability to run on automatic any task we do repetitively. Like driving a car and not remembering the details even though we performed them. Accidents happen when we go into autmatic to focus our mind on non-repetitive thoughts

This PSA will not rewire our compartmentalizing brains. However it is obviously aimed at illegals so it should have been in Spanish so the kiddies wouldn’t understand.

They could run it as a movie trailer to defuse the reality

Grease – the vermin that destroys lives
or
The Haunted Restaurant

I am glad to be an American

entagor on November 29, 2007 at 12:31 PM

This is a good idea here, but we’ve got the wrong kind of people. We need people who will really process what they see on TV, internalize it, and be willing to think about how it relates to them and how it should change their actions and thoughts.

But on this world, we’ve got the other kind of people… who will think this refers to someone else, will ignore it, and won’t change a thing about themselves; if they even pay attention.

Sorry, but people aren’t the impressive attentive self-reflective and self-aware beings they’d need to be for this to work.

So, like most PSA’s this is a complete and utter waste of time money, and effort. Not because the intent was bad, but because people aren’t like we hope they could be.

gekkobear on November 29, 2007 at 1:33 PM

They didn’t even show the worst part: her six-month wait to see a government doctor!

TallDave on November 29, 2007 at 4:38 PM

These are the sorts of ads that turn you off to the ad, rather than turn you on to the cause.

Alana on May 19, 2009 at 9:21 PM

Now comes the long wait for medical care.

Bummer.

EA_MAN on May 19, 2009 at 10:27 PM