Quite Possibly The Most Ill-Conceived Ad Campaign Ever

posted at 2:33 pm on July 9, 2007 by see-dubya

Creepus Maximus. It’s one of those slick sites that plays a game while it bombards you with ads. In this game, you play a race of sewer-dwelling demons called “Deviants” who perpetrate torture, mutilation, and genocide upon a race of conformist “sheeple”–humanoids with sheep faces that are guilty of the unspeakable crime of “painting the world gray”.

You also collect their green blood in a jar, which in the last stage you use to power a factory that produces…Toyota Scions.

Remember, when you think of Toyota Scions, think bloody disembowelment and genocide!


Toyota Macht Frei!

So, who were the ad wizards who came up with that one? Not sure, but they were commissioned by Toyota Motor Sales, USA.

P.S. Sales in Gaza are expected to skyrocket, and there are already several orders coming in from Britain’s NHS!


Breaking on Hot Air



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Well, in Japan this is pretty mild stuff.

madne0 on July 9, 2007 at 2:37 PM

I’ll have to see if the game is any good on an objective basis.


Bad Candy on July 9, 2007 at 2:43 PM

They have a similar ad playing in movie theaters–I remember seeing those ugly green X-faced spuds before the third Pirates of the Caribbean movie on Friday.

Ed Driscoll on July 9, 2007 at 2:48 PM

I thought E.T. was a good guy?

natesnake on July 9, 2007 at 2:49 PM

Ok, who asked “Can I have a car that looks like a cracker box on a skateboard?”

Your prayers have been answered, baybee…

mojo on July 9, 2007 at 2:49 PM

Crap, I played it.

I need those 30 seconds of my life back

dc84123 on July 9, 2007 at 2:51 PM

Yeah I saw this commercial at the movies before “Transformers”. So they are markerting it to children also. I turned to my son and told him that was the stupidest most disgusting commercial I have ever seen.

unseen on July 9, 2007 at 2:51 PM

Its OK, did some of it. Its got a nice artsyle and is well designed, but if you’re on a laptop or slower compy, it’ll run slow.

I actually just put together a list of Zombie related flash games on my blog, I may be updating it so there’s more there.

Bad Candy on July 9, 2007 at 2:56 PM

Toyota Scions? How about Toyota Populus Purgo’s

aclark on July 9, 2007 at 2:58 PM

glad my 10 yr-old son agreed with me that this ad was pathetic

jediwebdude on July 9, 2007 at 2:59 PM

Pretty weird marketing for what looks like a girl’s car.

frankj on July 9, 2007 at 3:01 PM

Well, in Japan this is pretty mild stuff.

madne0 on July 9, 2007 at 2:37 PM

Yes, but so are vending machines that dispense pre-worn women’s underwear. For the USA market, genocide against conformists is a little off message.

see-dubya on July 9, 2007 at 3:09 PM

frankj, I think the idea is that they’re trying to appeal to the yoot, and really have no f*cking clue how to do so. Scions were started to try and make a popular cheap new car for yoots, plus they marketed them to the tuner people. That whole fad seems to be dying out, as there are a bunch of kids driving around with crappy spoilers and loud pipes putzing around in old Hondas.

Bad Candy on July 9, 2007 at 3:10 PM

Two cases of Zig-zags, a spoon, two needles, seven or eight years to ponder, one art student, two up and coming ad execs, shake, pour over tofu and stir fry. Serve with wine and cheese.

Limerick on July 9, 2007 at 3:13 PM

I watched this commercial the other night in disbelief. I figured it must be for some product coming out of an Islamic country.

Hening on July 9, 2007 at 3:16 PM

They do realize that 13-year-olds can’t buy cars, don’t they?

Esthier on July 9, 2007 at 3:18 PM

Is the irony lost on the stretch limousine riding bazillionaire executive dimwits at Toyota?

“Don’t be a sheeple or you’ll be murdered, your guts will be eviscerated, and your blood will be drained into a mayonaisse jar by our favorite little customers creatures, Deviants. Oh, and the only way to avoid being a sheeple is to jump on the bandwagon along with all the other Deviants and non-sheeple and… buy our car, just like we’re telling you to do with this non-conformist and non-traditional ad campaign.”

So, if the ad campaign goes perfectly, everyone will be like everyone else and buy a Toyota Scion, because they told you to.

Um, yeah, great concept.

SilverStar830 on July 9, 2007 at 3:20 PM


congsan on July 9, 2007 at 3:20 PM

So, if the ad campaign goes perfectly, everyone will be like everyone else and buy a Toyota Scion, because they told you to.

Yeah, but at least you wouldn’t be a sheeple!!

crazy_legs on July 9, 2007 at 3:24 PM

Just played it. It sucked. The end.

nosliwelyk on July 9, 2007 at 3:27 PM

Sounds like something we need to do to the Dems and the Islamist!

Bad Candy, I thought you would love this ad. Maybe the game sucked, since I made it all the way through, but I thought it was a new idea for an ad at the least.

abinitioadinfinitum on July 9, 2007 at 3:27 PM

Well, Billy Madison tells me that peeing my pants is the coolest.

BohicaTwentyTwo on July 9, 2007 at 3:27 PM

My brother bought an XB and got a tag to match – TOASTER.

On-my-soap-box on July 9, 2007 at 3:29 PM

Bad Candy, I’m a bit behind the times, what is a yoot…? and what are ‘tuner people’??? Never heard of those before.

4shoes on July 9, 2007 at 3:30 PM

I saw this stupid thing for the first time last night. I thought it was either a promo for a new Japanese animie horror movie, or a new Adult Swim late night animation feature coming soon to the Cartoon Network. But when I saw it was a Toyota commercial, for some oddball reason, it reminded me of how a couple years ago, Quizno Subs almost brought down their business by having it promoted by those creepy Spongmonkey puppet commercials.

pilamaye on July 9, 2007 at 3:33 PM

It’s a pretty bad commercial. If anything, it makes me not want to purchase as scion.

However, a friend pointed out that I’m not their target demographic. Because, honestly, I probably wouldn’t by a Scion to begin with.

Still, it is a terribly offensive commercial. Maybe it will appeal to those who like terribly offensive rap music. I dunno.

Lawrence on July 9, 2007 at 3:35 PM

I think a yoot is something like a yat, Right B.C.

abinitioadinfinitum on July 9, 2007 at 3:36 PM

It’s funny too because Toyota’s other product lines aren’t the most flamboyant things on four wheels. Do “sheeple” drive Camrys? Or, um, Camries?

(Answer: not where I am; here they drive Priuses. Prii. Whatever.)

see-dubya on July 9, 2007 at 3:39 PM

Yoot … youth … Yoots … youth’s

/My Cousin Vinnie

SilverStar830 on July 9, 2007 at 3:47 PM


ricelchew on July 9, 2007 at 3:57 PM

I remember the first time I saw this in a theater and thought it was a new Frank Miller horror movie or something.

In the voice of the Simpsons comic book guy:Worst ad campaign ever.

apostle26 on July 9, 2007 at 4:08 PM

Silverstar covered the yoot part,

So I’ll explain tuners, You ever see or heard of the movie, ‘The Fast and the Furious’, or seen crappy cheapo cars with usually crappy looking custom body panels, gaudy fins and decals or paint, maybe custom rims and a loud muffler? Tuners. Some people call them ricers, but its a less PC term, so I went with tuner.

Bad Candy on July 9, 2007 at 4:08 PM

My husband and I went to the theater to watch “Knocked Up” and this was one of the commercials before the movie started. It was sick. At the end, one of the Deviants knocks the head of one of the Sheeples and it lands on the Scion like a hood ornament as it drives away and the headless Sheeple chases after it…


heatherrc77 on July 9, 2007 at 4:16 PM

Doesn’t Lileks have one of these?
He may have an opinion , I look forward to it…..

bbz123 on July 9, 2007 at 4:16 PM

Lileks has an Element. The non-psychopathic competitor.

He must be a sheeple.

see-dubya on July 9, 2007 at 4:25 PM

who had the sheeple.org domain? Time to start a protest, baby.

And Deviants could only have been selected as the name for the home team by someone who doesn’t speak English as a first, or even distant second, language.

unless they’re going for a very focused market.

TexasDan on July 9, 2007 at 4:30 PM

Just buy American. Don’t be an economic traitor.

TheSitRep on July 9, 2007 at 4:38 PM

This post give me carte blanche to post the coolest waste-of-time game on the internet.

Nonfactor on July 9, 2007 at 4:48 PM

*ugh* This really makes me wonder what Scion’s target market is.

flipflop on July 9, 2007 at 5:01 PM

Back in the days when I was an over the road truck driver, I was at some long forgotten truck stop, trying to relax a bit after countless days of near road rage stress. I was playing this video game where the theme of the game was that a future economic collapse had so destroyed the world’s economy that hoards of desperate, starving people were forced to enter gladiator contests. You, the game player, would be a lone gladiator attempting to survive these hoards of starving, desperate people. They would be attempting to overwhelm you with numbers, and club you to death, while the longer you survived, the more weapons you could acquire. Something like space invaders.

As I was playing this game, something just perfect for the mood I was in, after countless days, and nights on the nations freeways, a young boy, about 14 or so, walked over to see what the game was about. After I explained the theme of the game, the boy said, “That’s sick!”, and walked away, in disgust.

I could only laugh as the [virtual] desperate mob overwhelmed my virtual self, and pounded me into a bloody spot on the video screen.

rockhauler on July 9, 2007 at 5:02 PM

I found a great weird LP in a bargain bin many moons ago by a British group called THE DEVIANTS. (Worth a listen online for free …like a punk Beatles …one song is titled “NOTHING MAN”… meets a more ambitious Ramones.) They should sue for misuse of their name and image by this diseased tripe.

If I had a Scion*, I’d want to kill, too.


(*Shoebox meets short bus.)

profitsbeard on July 9, 2007 at 5:06 PM

Bad Candy on July 9, 2007 at 4:08 PM

Thanks BC, it makes a bit more sense now.

4shoes on July 9, 2007 at 5:07 PM

Rockhauler–was this it?

I kinda liked that one. And it wasn’t trying to sell me an SUV.

see-dubya on July 9, 2007 at 5:09 PM

RE: see-dubya Smash TV

Yes, I believe that was the one. Apparently, it didn’t do very well. Never saw it again.

rockhauler on July 9, 2007 at 5:20 PM

Guys, don’t slay me for this post, but in 2005 I looked at the Scion coupe & compared to the Tiburon (looked alike & they didn’t sell the Olds Alero anymore).

SO GLAD I didn’t buy the Scion! This is the most retarded campaign since LiveEarth.

Miss_Anthrope on July 9, 2007 at 5:22 PM

see dubya: That’s precisely what i meant.

madne0 on July 9, 2007 at 5:31 PM

So, where’s the public outcry from the forces of “political correctness”? After all, you’ve got your violence, your random murder of animals (sheeple), your post-apocalyptic nightmare, etc. You’d think they’d be all over it.

Oh, wait. I forgot.

The “intellectual progressives” want us to drive Scions. To “Save Holy Mother Gaia”.

Just like they want us to live in arcologies or small villages, dress like Greenwich Village Bohemians of the Fifties (see From Bauhaus To Our House by Tom Wolfe), recycle everything, do primal scream therapy, crystal-gaze, and discuss Proust while walking in the rain.

I drive a 1990 Lumina minivan.

This tempts me. To put a bumper sticker on the back of it saying, “My Other Car Is A Klingon Battle Cruiser.”




eon on July 9, 2007 at 5:48 PM

I think I’ve found a good color match for Sheeple blood here.


Product Features

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Alsa’s Candy in a can may be used over any surface. Apply directly over painted or unpainted surfaces and topcoat with Alsa’s Killer Cans – Speed Clear (two component urethane clearcoat in a spray can)
Available in 15 sensational tints including: Apple Red, Black, Blood Red, Cobalt Blue, Forest Green, Fuscia, Grass Green, Lemon Yellow, Lime Green, Mandarin Orange, Orange, Purple, True Gold & Turquoise.
Alsa’s special formulation is color stable and ensures that you’ll get the same color each time you order (color authenticity is the same can to can)
Candy in a can sticks to most surfaces and dries in minutes at room temperature. Our easy to apply aerosol spray can elimates the need for messy & uneven brush or sponge application. Just shake, point and shoot!

This comment is not a recommendation either to paint or to refrain from painting any surface.

Kralizec on July 9, 2007 at 8:57 PM

Ok, who asked “Can I have a car that looks like a cracker box on a skateboard?”

Your prayers have been answered, baybee…

mojo on July 9, 2007 at 2:49 PM

I like ’em. Bought one last year. Didn’t give a damn about the carbon footprint, but did care about the fact that at 46 and with 2 blown out knees it’s probably the easiest car to get in and out of I’ve ever owned. Saw one on the street and took a look and decided it was ugly enough to look pretty good :) . And for the price in my opinion you get one hell of a lot of car for the money. Met a guy who actually traded in his mini-van for one because it had more passenger room.

As for the ad. One word – weird. But I also watch a lot of Japanese anime, and this is mild in comparison.

Kowboy on July 9, 2007 at 9:31 PM



packsoldier on July 10, 2007 at 12:25 AM

Go to the scion website and one of the entry graphics pages is a cityscape collage of sorts, with one sign reading XXX nudes.

Are these people crazy? This is what happens when you have 20-something kids in charge of advertising – taste and common sense go out the window. What companies are guilty of now is the notion that in order to get “in tune” with the yoot crowd, you need to hire yoots (punks) to do the marketing.

This scion website is the result of that insanity.

jihadwatcher on July 10, 2007 at 7:34 AM

The fact that Toyota is parent to the Scion line makes me wonder if there wasn’t any market share left for good cars.

James on July 10, 2007 at 7:52 AM