He’s putting the third leg on that “three-legged stool,” writes Chris Cillizza. He’s also putting me to sleep. Does everyone understand the situation here? We’re getting beat, badly, in the humor primary by Hillary Clinton. Mitt’s looking to raise his name recognition, (presumably) eager to show the Mormon-haters that he’s not the stodgy caricature they’d like him to be, and brimming with campaign cash to make it happen. Why not do a Hillary-esque lighter-side ad (provided it’s not 13 minutes, of course)? He could run them in battleground states in tandem with the serious policy ads so that people don’t come to think of him as a lightweight. Throw a couple hundred grand at David Zucker and let Mittmania sweep through the grassroots.

You know who I blame? Dean Barnett. Just because.