GrassFire’s hoping to reach 15 million people with this one. They’re well on their way: the print version of the spot was front and center in the banner slot at Drudge a few hours ago. Presumably it’s an allusion to the old “Where’s the beef?” commercial for Wendy’s; otherwise I can’t fathom why they’d choose three elderly, crotchety, and notably white ladies to represent the border enforcement faction. Pssst, guys — “cranky and disoriented” aren’t the buzz words you want branded on your movement.

Still, their cause is just, so sign the petition if you haven’t yet. 600,000+ and counting.