Hot Air » Blog Archive » Audio: Glenn and Helen talk Internet advertising with David Verklin

Audio: Glenn and Helen talk Internet advertising with David Verklin

posted at 3:42 pm on May 10, 2007 by Allahpundit
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Some of you might not care about the Internet ad biz, but let me assure you, we do. Dearly.

The good news comes at 27:40, where Verklin, CEO of the world’s largest independent media buying company, pronounces the future of blog ads rosy and goes on to predict a coming “golden age of advertising,” thanks mainly to new technologies that tailor media to the individual user.

What he doesn’t say is when he expects the golden age to begin or whether the blog ads revenue will be sweet enough to support, oh, say, two full-time salaries plus an additional part-time salary. Ahem.

Let’s hope, really hope, he’s right. Follow the links at InstaGlenn’s for the Flash version of the podcast or the mp3 download, which I always prefer for easier skipping around.

Update: At the very least, we’ll always have banner ads. Science!

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Vintage lovelies.

Comments

Comment pages:

Obviously this whole ” tailoring the ad for the induhvidual” needs some work.

I don’t think I’m going to click through on an ad promoting “climate change” as a National Security threat, nor for the KFC consumer warning from PETA, and really, I didn’t find “28 days later” all that good of a movie, so I’m not so big on the sequal… that’s 75% bad ads, and 25% a maybe since it’s for reducing taxes, and who doesn’t want to reduce the amount they pay out in taxes.

Canadian Imperialist Running Dog on May 10, 2007 at 3:57 PM

Man, I hate to say it but I do not see nary an ad on this page, or any other :) Firefox + AdBlock = stiffing you. Sorry :P

BJ* on May 10, 2007 at 4:01 PM

Ads have to be more than flashy and something that has meaning to me personally before I will click on it. I hardly ever read any ads online. The ones I have clicked made me really disappointed.

bones47 on May 10, 2007 at 4:18 PM

>Man, I hate to say it but I do not see nary an ad on this page, or any other :) Firefox + AdBlock

Wow! I just installed AdBlock, and I can’t believe how fast pages load! No more screaming at the monitor.

Doghouse on May 10, 2007 at 4:25 PM

“Our results suggest that the fluency resulting from frequent passive exposure and the consequent spontaneous affective reaction provide a crucial link between exposure and positive impressions,” write the authors. “Such spontaneous affect influenced evaluative judgments through a more complex process, likely by coloring the interpretation of the fluency experience and the nature of resulting metacognitions relating fluency with liking.”

WOW! I never even knew my interpretation of the fluency experience (and the nature of its resulting metacognitions relating fluency with liking) could BE colored!

peski on May 10, 2007 at 4:40 PM

Firefox + AdBlock + NoScript + TiVo + SIRIUS Stiletto
Haven’t bought a newspaper or magazine this century.

Ads? I don’t hardly see or hear no stinkin’ ads.

Last week I had TiVo recording two shows and my PC tuners recording two shows while I live-watched a basketball game for the first time in years. It was terrible.
I’d forgotten how many replays the broadcasters don’t get to show because of time constraints. And it was really hard to pick out who was doing what away from the ball w/o TiVo. So I killed one of the recordings and watched via TiVo. Much more satisfying. Studying the game in progress and replaying the great plays I end up building enough buffer that I can advance through the commercials.

OTOH I can no longer abide watching a baseball game. But really that’s been the case for a decade before I married my TiVo remote.

TiVo and football! OMG! Play ends, Hit the 30 second advance – center snaps ball. And a single tear slides down a grown man’s cheek.

Good luck AP. Hope you find a paycheck! And I hope you get back to Photoshopping. I really, really do.

Stephen M on May 10, 2007 at 4:51 PM

By the way, is there anything as good as AdBlock for IE? I only use IE for a few things, but I’d like something to block the ads.

Doghouse on May 10, 2007 at 5:04 PM

I wouldn’t bother Adblocking ads, except that so many of them blink (or are animated). Which is annoying enough that I do.

Attention-coopting ads are fine in print media, where the user can’t get rid of them. But on the internet….

kate q on May 10, 2007 at 5:20 PM

I actually make it a point to click on ads from sites i like. I’m not exactly in the Cadillac bracket, but I did hit play on their ad on this entry and let it run while I scrolled the comments.

Not to talk shop too much, but I think that’s a very good sign for HA–luxury cars advertising here instead of just the ubiquitous muscle-guy strength training ad.

see-dubya on May 10, 2007 at 5:39 PM