Video: Cadbury creme egg shrinkage — revealed

posted at 9:10 am on April 9, 2007 by Allahpundit

I can’t believe it fell to Conan to break this story. A corporate malefactor, a cover-up, and at the center of it all an insanely delicious, high-calorie chocolate treat — isn’t there another show that should have been all over this weeks ago?

rosie181mbps.jpg

Didn’t she notice she can fit five of them in her mouth now instead of four?

FYI, what Novak says here about the Cadbury website is true, but it looks like it’s less a case of deceit than laziness in updating their FAQ.

Breaking on Hot Air

Blowback

Trackbacks/Pings

Trackback URL

Comments

Can we blame Bush for this one?

ballz2wallz on April 9, 2007 at 9:17 AM

During the Clinton Administration the eggs were bigger :-P

StuLongIsland on April 9, 2007 at 9:23 AM

The horror.

flipflop on April 9, 2007 at 9:24 AM

The Rosie fixation continues. There is NO story Allah can’t squeeze Rosie in to (is that a double negative?)

Big Chocolate strikes again…

/teehee

sunny on April 9, 2007 at 9:28 AM

This is what the focus of the “war on terror” has brought us. Those sneaky little rats, probably has been supporting the war all along, just to slide this past us.
The cost to us is too great…retreat.

right2bright on April 9, 2007 at 9:31 AM

This should have been used as some sort of prank to make Dwight think he was getting bigger.

BlueStateBlues on April 9, 2007 at 9:33 AM

Susan Sarandon and Charlie Sheen will soon be all over this. Our evil government has covered this up for far to long.

Thank heavens we have B.J. to speak truth-to-power.

dalewalt on April 9, 2007 at 9:35 AM

What does Anne Coulter have to do with all of this?

Rode Werk on April 9, 2007 at 9:38 AM

Maybe it’s really raaaacist.

“New Orleans will be a less chocolate city again!”

– Mayor someone-other-than-Nagan

ballz2wallz on April 9, 2007 at 9:43 AM

they are just a little less disgusting now. 12% less disgusting, actually.

lorien1973 on April 9, 2007 at 9:43 AM

I was in the pool – I was in the pool

Wade on April 9, 2007 at 9:47 AM

As good as those eggs are, they pale in comparison with the eggs that my son’s GF’s parents brought from Norway last week…the inner white part, whilst not having the yellow spot, is much more yummy. I don’t know what it is called, but it looks like a chocolate soft boiled egg where you bite the top off and then use a little spoon to eat the “white.” The center is sort of marshmallow-y, but not really and waaaay better than Cadbury’s eggs.

Not that they are bad, of course.

Bob's Kid on April 9, 2007 at 9:48 AM

they are just a little less disgusting now. 12% less disgusting, actually.

lorien1973 on April 9, 2007 at 9:43 AM

My exact thought. Chocolate and egg yolk–even simulated egg yolk is just revolting. And those ads with the bunny “laying” the eggs. It’s just not right.

honora on April 9, 2007 at 9:57 AM

Manufacturers have been doing this for years. Instead of increasing the price they reduce the size of the product. Yogurt has been getting smaller. They raise the bottom of the container to put less product into the same shaped container. Heck I saw an 11.2 oz bottle of beer the other day. Let the buyer beware.

Theworldisnotenough on April 9, 2007 at 10:09 AM

Can we have the old eggs back somehow? Maybe call them Sport-Utility Eggs?

James on April 9, 2007 at 10:10 AM

My exact thought. Chocolate and egg yolk–even simulated egg yolk is just revolting. And those ads with the bunny “laying” the eggs. It’s just not right.

honora on April 9, 2007 at 9:57 AM

But, it’s more than that. British company … hmmmm. Smaller navy, afraid to defend themselves, sniveling in Iranian prisons, going away with pink goodie bags. And now … smaller eggs. Coincidence? I think not.

Jaibones on April 9, 2007 at 10:13 AM

Heck I saw an 11.2 oz bottle of beer the other day. Let the buyer beware.

One more piece of evidence that the terrorists have won.

CliffHanger on April 9, 2007 at 10:14 AM

It’s a right-wing Creme Egg-laying bunny conspiracy!

Actually, they’re Brit bunnies. Maybe they laid smaller Creme Eggs this year because they were too afraid to lay bigger ones–the big eggs must somehow offend Muslims.

aero on April 9, 2007 at 10:15 AM

And now … smaller eggs.

I think that’s the problem with their Navy, too.

James on April 9, 2007 at 10:16 AM

And now … smaller eggs.

I think that’s the problem with their Navy, too.
James on April 9, 2007 at 10:16 AM

LOL! Good one! But I think the entire European continent is suffering from small eggs, James. ;-)

aero on April 9, 2007 at 10:22 AM

Maybe Tony Soprano been skimming off the extra chocolate, figuring we won’t know the difference.

StuLongIsland on April 9, 2007 at 10:23 AM

I bought a couple of them, threw the bag on the front seat and drove home.

When I got home, I noticed that one had rolled out of the bag and I had been sitting on it the whole way home.

No mess. It had hatched, and there was a Peep there.

Mazztek on April 9, 2007 at 10:46 AM

boosh!

jummy on April 9, 2007 at 10:47 AM

personally, the full-sized egg was always too much for me.

jummy on April 9, 2007 at 10:49 AM

So that’s where Peeps come from.

bloggless on April 9, 2007 at 11:08 AM

Didn’t she notice she can fit five of them in her mouth now instead of four?

Haha!

PRCalDude on April 9, 2007 at 11:41 AM

Maxim has a video up on its website where a guy tries to eat 50 Cadbury creme eggs in one sitting.

He gets to about 25 or so.

armylawyer on April 9, 2007 at 11:45 AM

Maxim has a video up on its website where a guy tries to eat 50 Cadbury creme eggs in one sitting.

He gets to about 25 or so.

armylawyer on April 9, 2007 at 11:45 AM

I think Cool Hand Luke ate 40 actual eggs at one sitting. But of course, he was cool and all.

honora on April 9, 2007 at 11:57 AM

There was a bit of a brouhaha in Britain some years back during “metricization,” because many manufacturers were “rounding down” during the conversion to neat metric amounts – the end result being many products at the same price with less contents.

When “juice in a soda can” started to become popular in the 90s here in the US they started to do the same thing – 11.55-ounce cans made neater metric numbers. A lot of artsy drinks in bottles also have odd sizes, like 10.5 ounces.

I’ve got no problem with companies trying to make a profit, but there is such a thing as false advertising.

Imagine making a car with fake rear doors. Or clothes with fake pockets (I’ve seen that one!).

Merovign on April 9, 2007 at 12:11 PM

Cadbury was just responding to all the hysteria surround the obesity epidemic in America by reducing the size of the eggs and lowering their calories per serving. I’m surprised that Her Holiness; Rosie the Inquisitor, didn’t realize this.

RedinBlueCounty on April 9, 2007 at 12:27 PM

50, honora. 50.

As in “my boy says he can eat 50 eggs, he can eat 50 eggs! (Did it have to be 50, Luke?! No one can eat 50 eggs…”)

Jaibones on April 9, 2007 at 12:27 PM

I think Cool Hand Luke ate 40 actual eggs at one sitting. But of course, he was cool and all.
honora on April 9, 2007 at 11:57 AM

Given the choice between eating real eggs raw or Cadbury eggs, I’d have to go with the real.

Slublog on April 9, 2007 at 12:30 PM

And ya know, those McDonald’s chicken selects, the chicken strips used when they first introduced them seemed so much better than the ones they sell now.

And a gallon of gas does not cost 70 cents any more…

Really, I enjoy when this stuff is pointed out, but any business that sells the same thing at the same size for the same price for all time is going to go under.

IndependentConserv on April 9, 2007 at 12:32 PM

Upon further reflection, and after reviewing a picture of Rosie the Inquisitor, I have come to the conclusion that she has never considered the caloric count of food items and I should not have been surprised that she misunderstands the importance of smaller portions.

RedinBlueCounty on April 9, 2007 at 12:35 PM

They need to offer a “Cremezilla” size. A 5 lb. egg, (3 lbs. of that: sugar) Estimated calories: 10,000.

dorkafork on April 9, 2007 at 1:32 PM

I was in the pool – I was in the pool

Wade on April 9, 2007 at 9:47 AM

You need to add !!!!s for it to be more George like.

– The Cat

P.S. They did it to try to curb Americas obesity. It was for the children.

MirCat on April 9, 2007 at 2:20 PM

Bastids

Iblis on April 9, 2007 at 2:47 PM

Sean Penn is blaming this on “Beelzebub”!

PinkyBigglesworth on April 9, 2007 at 3:43 PM

Shrinkage problem? Better check the bunny for possible steroid abuse…..

soulsirkus on April 9, 2007 at 4:06 PM

I never liked the eggs. I liked the bunny in the ads though.

bookwurm322 on April 9, 2007 at 4:47 PM

So that’s where Peeps come from.
bloggless on April 9, 2007 at 11:08 AM

Yea. And on Sunday Morning, I made an Omlette with Cadbury Eggs, bacon, cheese, and jellybeans.

Yummy!

Mazztek on April 9, 2007 at 7:00 PM

I can’t believe AP hasn’t found a “Chritianist” angle for this. Somehow the “Godbags” must be behind it!

TBinSTL on April 9, 2007 at 7:20 PM

You can always make your own. AND make them even BIGGER. =)

Iowa Voice on April 9, 2007 at 7:28 PM

50, honora. 50.

As in “my boy says he can eat 50 eggs, he can eat 50 eggs! (Did it have to be 50, Luke?! No one can eat 50 eggs…”)

Jaibones on April 9, 2007 at 12:27 PM

Are you sure? Really think it’s 40, but either way, GROSS!!!

honora on April 10, 2007 at 9:05 AM