Video: “The Rolling Rock Beer Ape”
posted at 7:07 pm on December 1, 2006 by Allahpundit
I was going to write about the latest on the airport imams, but honestly, I’m burned out on hard news. See-Dubya’s got a pair of worthy posts on the subject. Go and partake.
Re: the beer ape, never you mind about the disclaimer at the beginning. People probably would complain about it for the same reason they complained about Spuds Mackenzie: it appeals to kids and it hints at women in sexual thrall to an animal. And those complaints would be stupid because this is an obvious parody of moronic beer-ad conventions. But that’s all hypothetical because the commercial’s never aired. It was, in all likelihood, either designed to be a viral video — in which case, with more than a million views on YouTube, it’s a staggering success — or it was meant for TV, rejected in-house, and then salvaged for the ‘Net.
Either way, hilarious.
Exit question, and it’s the easiest one ever: which two Simpsons characters is beer ape an amalgam of?
Update: No post about beer-commercial parodies would be complete without…
Blowback
Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.
Trackbacks/Pings
Trackback URL
Comments
I give?
Zorro on December 1, 2006 at 7:14 PM
Duff Man and…
Alex K on December 1, 2006 at 7:18 PM
I’m stumped on the second as well.
CorinthianJest on December 1, 2006 at 7:21 PM
Poochie?
Alex K on December 1, 2006 at 7:22 PM
BWHAHAHA! That was great!
Damn you, political correctness!
SnakeintheGrass on December 1, 2006 at 7:23 PM
Barney and Homer?
Valiant on December 1, 2006 at 7:23 PM
Homer and Mr Teeny?
I don’t know.
StoutRepublican on December 1, 2006 at 7:27 PM
Alex K wins! He gets … nothing, alas.
Allahpundit on December 1, 2006 at 7:29 PM
Yep, it’s Friday.
right2bright on December 1, 2006 at 7:30 PM
I was wondering what the new ads they are running on TV were referring to,thanks.
bbz123 on December 1, 2006 at 7:38 PM
This is the high point of my week…if not longer…
Alex K on December 1, 2006 at 7:38 PM
Haha, that Schmitts Gay was classic, and I’m certain a favorite of AP and Ace. By the way, it’s funny that you used a classic Farley clip, as I did so earlier this week as well.
RightWinged on December 1, 2006 at 7:45 PM
I love that Farley clip. Thanks for the chuckles.
Slublog on December 1, 2006 at 7:47 PM
Whatever anyone does, do NOT link to the Chip ‘N Dales clip.
Editor on December 1, 2006 at 7:49 PM
Beer Ape is the “Hey, Kool Aid!” guy.
mikeyboss on December 1, 2006 at 8:56 PM
Has Jessie Jackson or Al Sharpton been notified of this?
EFG on December 1, 2006 at 9:09 PM
Bart and the bus driver guy (can’t think of his name…wears the earphones…D’oh!)
thedecider on December 1, 2006 at 9:23 PM
Holy cow. I was less offended by that one than the Trojan man or Viagra ads! Funny stuff!
danarchy on December 1, 2006 at 9:24 PM
Now that you said it, how can you NOT link to it? :)
ScoopPC11 on December 1, 2006 at 9:25 PM
Sheesh! And I thought Britney Spears was offensive.
CyberCipher on December 1, 2006 at 9:52 PM
Was that Christina Lindley playing the girl in the white bikini who was throwing herself at the Beer Ape?
jic on December 1, 2006 at 11:31 PM
I had forgotten about that Farley clip. Loved it then. it’s a classic. thanks for the memories, AP.
pullingmyhairout on December 1, 2006 at 11:47 PM
Chris Farley reicarnated as The Rolling Rock Beer Ape. He lives in a van down by the river!
sonnyspats1 on December 1, 2006 at 11:48 PM
I don’t watch the Simpsons.
TwinkietheKid on December 2, 2006 at 12:20 AM
Gee, this looks incredibly familiar.
Oh, I remember, we ran an entire campaign with the crazy dancing party gorilla all last year on Kids’ WB! my old place of employ. In fact, there’s a trophy in a box somewhere in the bowels of PS Public Storage with my name on it for the overall campaign: Daypart Packaging Promotion Campaign: Kids’ WB! Ooh Ooh Ahh Ahh “Just For Kids” Island
Bottom right QT file, 80% towards end of file.
The word, “plagiarism,” comes to mind.
wordwarp on December 2, 2006 at 5:11 AM
And mine wasn’t the only name on it, either.
Jerks. If you’re reading this, did you really think no one would call you on your APING of our entire campaign?
wordwarp on December 2, 2006 at 5:16 AM
And mine wasn’t the only name on it, either.
Jerks. If you’re reading this, did you really think no one would call you on your APING of our entire campaign?
wordwarp on December 2, 2006 at 5:16 AM
So are you living in a van down by the river now ?
sonnyspats1 on December 2, 2006 at 10:23 AM
Heh. Hardly my friend.
wordwarp on December 2, 2006 at 12:46 PM
Heh. Hardly my friend.
wordwarp on December 2, 2006 at 12:46 PM
So whats your beef. Has the commercial by Rolling Rock Brewery caused you economic or career related hardships? I mean did you invent the gorrilla or are you just wanting to brag on yourself?
sonnyspats1 on December 2, 2006 at 3:56 PM
Gee this sharing of information through a network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol looks incredibly familiar.
Oh, now I remember – it’s remarkably similar to a little TCP/IP wide area network I invented back in the 80′s. Does the name INTERNET sound familiar?
I thought so.
Sincerely,
Al Gore
P.S. Bastards!
John from WuzzaDem on December 3, 2006 at 12:47 AM
Obvioulsy, it’s a slow day at Hot Air by judging from the posts this evening. So, Allah: which two characters was the ape based off of anyway? I never saw you answer the question.
thedecider on December 3, 2006 at 12:56 AM
No answer?
thedecider on December 3, 2006 at 3:39 AM
Raaaaaaaaaaacist!
/late call
urbancenturion on December 4, 2006 at 11:45 AM
Obvioulsy, it’s a slow day at Hot Air by judging from the posts this evening. So, Allah: which two characters was the ape based off of anyway? I never saw you answer the question.
thedecider on December 3, 2006 at 12:56 AM
It was based on SNL’S Schmidt’s Gay Beer and Unfrozen Caveman Lawyer, and on Kids’ WB’s campaign “Ooh Ooh Aah Aah Island” that ran all last year, you know, the one with the crazy party animal gorilla showing up unexpectedly at places.
wordwarp on December 4, 2006 at 3:52 PM
So whats your beef. Has the commercial by Rolling Rock Brewery caused you economic or career related hardships? I mean did you invent the gorrilla or are you just wanting to brag on yourself?
sonnyspats1 on December 2, 2006 at 3:56 PM
1. Plagiarism is plagiarism. I don’t have to show “damage” to be annoyed. I’ve actually had people send me their reels to get jobs, and then discovered that one or more of MY SPOTS is on THEIR REELS, and/or MY PRINT ADS in their PORTFOLIOS. Theft is theft, and it happens all the time in advertising. Thus, the group name: adscum. As in “a flock of seagulls and an adscum of copywriters just $#@! on my head.”
2. This is clearly marketing booze to kids. They can pretend it’s not, but it is.
wordwarp on December 4, 2006 at 3:59 PM
I’m still trying to figure out whether or not you’re serious – Plagiarism?
So, are you saying that your “original idea” is having someone in an ape suit dance? If so, I don’t think Kimi Okada is going to be happy with you:
Looks like those bastards at Coke are plagiarists, too.
DON’T LOOK NOW, BUT YOU’VE STARTED A CRAZE!
Nice save on the OUTRAGE over marketing booze to kids, BTW.
John from WuzzaDem on December 4, 2006 at 5:35 PM
Look you punk, I have very little interest in this other than to point out that their campaign is a direct lift from a campaign that was all over kids’ TV for six months in 2005, and wrote my comment with the hope that it would wipe the self-satisfied smug little self-congratulatory smirks off the DDB creative team who “thought” this campaign up.
I’m not sure where you detected “outrage” in the tone of my second point. Seemed very matter of fact in its phrasing to me. I’ve marketed booze, and I’ve marketed to kids, and that campaign does both. Maybe you haven’t had a brother die of alcoholism. I have. Piss off. I’m done with this thread.
wordwarp on December 4, 2006 at 6:04 PM
Punk? Impressive. Did you think that up all by yourself? Because I think I heard someone else use it before. Could be more plagiarism.
Just sayin’.
I now concede to your Absolute Moral Authority. I just made that up.
John from WuzzaDem on December 4, 2006 at 11:39 PM