Pro forma or heartfelt?

“This son is not going to back away,” Bush said, his voice quivering. “He’s not going to change his view because some poll says this or some poll says that, or some heartfelt comments from the lady who feels deeply in her heart about something. You can’t be president of the United States and conduct yourself if you’re going to cut and run. This is going to work out in Iraq. I understand the anxiety. It’s not easy.”

Definitely read the whole thing. The man’s got — what’s the word I’m looking for?