Science: Women dress more fashionably when fertile
posted at 10:21 pm on October 10, 2006 by Allahpundit
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Women do a lot of things differently during ovulation, as it turns out. The same department at UCLA responsible for this new study produced some rather more provocative data earlier this year.
Data that tends to undermine the mystical importance of confidence:
New research from UCLA and the University of New Mexico suggests that members of “the gentler sex” may have evolved to cheat on their mates during the most fertile part of their cycle — but only when those mates are less sexually attractive than other men…
“When women were mated to men with low sexual versus investment attractiveness, they were particularly likely to experience increased attraction to men other than their partners at mid‑cycle,” Haselton said.
The mates of these women, meanwhile, appeared to appreciate unconsciously what they were up against. Their wives and girlfriends reported many more acts of mate-guarding behavior than women who considered their mates to be fling-worthy…
Only one group of men diverged from this pattern: They were the ones whose wives and girlfriends were the most physically attractive.
“These guys used mate-guarding tactics all the time — whether the woman was ovulating or not,” Gangestad said.
As Thomas Jefferson almost said: eternal vigilance is the price of dating Bethany.
More:
“In the reproductive arena, women want men to contribute both quality care and good genes,” Haselton said. “The problem is that there aren’t many potential mates who are high in both. So many women are forced to make trade-offs.”…
“According to the traditional evolution story, men value attractiveness in a mate, whereas women value resources and status,” Haselton said. “But the story appears to be much more nuanced. Physical attractiveness is very important to women, but to see this you have to catch women during the narrow window of fertility within the cycle.”
And what characteristics constitute “physical attractiveness”? Is it confidence, confidence, and more confidence?
According to the University of Liverpool: no, it is not.
[Researcher Rob Burriss] said during the fertile stage of their menstrual cycle [women] are more likely to be attracted to, and have an affair with, a masculine-looking man.
“Earlier research has shown that women are more interested in men who have a high testosterone face type – a jaw line like Arnold Schwarzenegger for example – for a short term relationship…
He said: “Groups of animals, such as chimpanzees, can live quite happily together, but when a female is ready to mate the two dominant males within the group become rivals and fight for her attention.
“Similarly in humans, rated dominance increases when the female is most fertile.”
I don’t know what the suicide rate is for nice guys vis-a-vis alpha males, but I figure it can’t be more than, oh, about fifty thousand to one.
Speaking of chimps, AmSpec has a fun evo-bio piece today about the genealogy of monogamy arguing that civilization rests upon the Y-chromsome. This corroborates the Burgundy theory of evolution, which, as you’ll recall, postulates that men built the Eiffel Tower out of metal and brawn and that women’s brains are, in fact, a third the size of ours.
It’s science.

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Ummm… so what does it mean that the photo accompanying this post on the main page is a male peacock in all his splendour?
Grouchy Old Yorkie Lady on October 10, 2006 at 11:20 PM
How can you tell?
Allahpundit on October 10, 2006 at 11:21 PM
Hmm… didn’t 20/20 do a story on this like 5 years ago? Yeah, i’m pretty sure this is something Babwa pulled out. Gawd, science is alway so far behind.
Of course, it’s sort of like that story they did about the reason co-eds drink so much is so they feel more social. Then proceeded to serve them non-alc beer claiming it was alc. Soon, they co-eds were acting a bit more drunk, er, open, only to be embarassed to be presented with the fact they were drinking unjuiced brew.
Like we need science to tell us this shizzle.
Editor on October 10, 2006 at 11:30 PM
Allah, peahens don’t have the colorful feathers…just the males.
(I was laughing to myself while typing this, thinking of the Dead Parrot sketch… “Beautiful plumage…”)
tickleddragon on October 10, 2006 at 11:44 PM
See what happens? I try to kick up a little dust in the sexual politics arena and end up blowing it with the wrong photo.
The photo is gone.
Allahpundit on October 10, 2006 at 11:49 PM
Allah, the peacock worked, due. Remember, a lot of us are the same morons who read Ace… we don’t know the diff. Must of us were to busy giggling to ourselves at the word “peacock”.
DaveS on October 10, 2006 at 11:55 PM
Huh? I thought the male peacock fit right in with all the stuff about how women like physical attractiveness after all… Bring back the bird!
Granted, that peacock did look unsusually confident, I was surprised Allah would show us that.
Alex K on October 11, 2006 at 12:08 AM
He really did. He might not be rich or strong or good-looking, but he had so much confidence.
That’s what attracts the ladies, you know.
Allahpundit on October 11, 2006 at 12:09 AM
Speak for yourselves, fellas. I’d IM it.
DaveS on October 11, 2006 at 12:18 AM
I really liked looking at that peacock.
Alex K on October 11, 2006 at 12:19 AM
Heh, he said peacock…
Kini on October 11, 2006 at 12:45 AM
They need studies for this? Perhaps the study was done for the benefit of our male friends. The ladies know all this already.
Why not perform a study on something we (males and females) don’t know yet?
For example:
- What good is the U.N. really for?
- What causes BDS to the degree that it does?
- How come Jews were/are blamed for everything?
- Why do Jihadis wish to dwell in the 3-7th centuries?
- Is there a new gene, an antidote to chronic ignorance?
- Will there ever be a cure for hypocrisy? Or at least an instant zapper or something to curb it?
- Why would anyone want to be a communist, outside of the ‘dear’ leader and his/her cronies?
- Why does the MSM insist on calling itself ‘objective’?
Add to the list HA friends – ideas must abound.
Entelechy on October 11, 2006 at 2:19 AM
Yeah, I would say this is pretty old news.
Let me guess… next study is going to say that women are more easily aroused when fertile and more flirtatious when aroused. And this of course will come as a shock to my 9-year old cousin, Ernie, but to no one else.
Christoph on October 11, 2006 at 4:31 AM
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