If you’re thinking “that makes no sense,” remember that this is the same woman who calls our widely reviled new health-care bill her greatest achievement. “Branding” lesson number one for Nancy: Stop describing widely reviled bills as great achievements.

By the way, is this really the guy to help resuscitate a dying franchise? The director of … “Indiana Jones and the Kingdom of the Crystal Skull”?

Now, in public, Pelosi is projecting a no-looking-back aura. And behind closed doors, she is laboring to refashion the image of House Democrats – as well as herself.

Lawmakers say she is consulting marketing experts about building a stronger brand. The most prominent of her new whisperers is Steven Spielberg, the Hollywood director whose films have been works of branding genius. Lawmakers said Spielberg has not reported to Pelosi with a recommendation.

Yeah, see, there’s the problem. Spielberg’s not a billionaire because the trailers for his movies “branded” them really well; he’s a billionaire because the films themselves are great. (Usually.) Pelosi and her liberal caucus continue to retreat into the fantasy that if health-care reform was pitched to the public as effectively as, say, “Jaws” was in its arresting poster art, it too would be a blockbuster notwithstanding public concerns about unintended consequences for cost controls, rationing, bureaucracy, and quality of care. Look at it this way: They started pushing ObamaCare in the summer of 2009, not quite 18 full months ago, and yet if you believe Pelosi and the other “branding” obsessives on the left, you’re forced to conclude that the entire liberal brain trust — from our new “Great Communicator” in the White House on down — collectively still can’t come up with a way to explain to the public just how awesomely awesome this new law is. Thousands of lefty PR consultants out there, thousands of progressive political analysts, untold numbers of liberal bloggers and journalists and speechwriters and entertainment professionals and on and on — and somehow they still need the guy responsible for “E.T.” to pop with an idea. Incredible.